The Underwear Industry Is Moving Forward In Twists And Turns.

< p > "from a gorgeous aristocratic wife to a loving and pity ex-wife, the second and the little three are really gorgeous."

First of all, from the perspective of "life experience", this metaphor is not enough.

A kind of category, even more than a a href= "http://news.sjfzxm.com/news/fushi/20130502/340144.html" > brand < /a >, to develop smoothly is like a wife in a family, concentrating her energy to spoil her charm.

Nowadays, many famous underwear brands are actually very professional underwear manufacturers. But now, they have placed the small body underwear in the subsidiary ranks of adjusted bra, regular bra and other products.

Or a few collocation, or simply do not do.

Why is this kind of underwear less valued by manufacturers? The market demand is not as good as other categories. Product innovation has reached the bottleneck? Can it not satisfy the expansion of franchised stores?

But the fact that the body underwear is disfavor from the manufacturers directly leads to the coverage of commodities in the market, and leads to a weak state in guiding and promoting the products.

If there is no other brand business to pour on this category, it will be picked up again.

The beauty body underwear in the minds of consumers memory and survival or become a concern.

Therefore, from the consumer's point of view, the difficulty of the body underwear is perhaps more able to explain the reason why the body underwear is out of favor. At the same time, it is also due to the fact that it has fallen out of favor, which leads to a decrease in the amount of information pmitted to the consumer's mind.

The consumer's dependence on products is getting lighter and the cognition of products is becoming more and more superficial.

All stems from the introduction of the concept of consumption can not be consumed! < /p >

< p > from here, we can probably find the future direction of the body underwear. This is the introduction of the concept. < /p >

< p > "get rid of the guidance of invalid information, look for < a href=" http://news.sjfzxm.com/news/fushi/20130427/339702.html "> small industry < /a > future road!" < /p >

< p > the concept of body underwear in the eyes of consumers has always been a product of slimming and shaping. This concept has been "deep-rooted" to a certain extent. In fact, this concept is fundamentally wrong.

"Shaping" is the most direct selling point of underwear products.

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< p > but the achievement of women's weight reduction can be divided into two kinds of time concepts: "quick" and "slow".

As we all know, quick weight loss is usually carried out by means of chemistry and medical treatment.

The slow maintenance of body weight is achieved through physical or fabric chemical composition.

This is the mystery of the body underwear. From the perspective of advertising psychology, the concept of thin body has been directly instilled and conveys from the perspective of consumer psychology. Even though this product can get weight loss, the effect of people's psychological production is directly dependent on the concept of "slow maintenance".

Therefore, when the concept of thin weight is implanted in the minds of consumers without any disguise, the first day after products purchase, their psychology will directly produce the concept of "thin body". They can not wait, nor will they have the mentality of "persisting in wearing and maintaining patience". Then, three days, five Tianda will not achieve the effect, and a "rebellious" mentality will start to burn.

This naked weight loss really hurts consumers' young and greedy minds.

They are greedy for you to "lose weight or lose weight" two words.

Eager for quick success and instant benefit is very understandable in the mood of women's weight loss, but they insist that the mentality of being deceived is also too difficult to change.

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< p > consumer's negative psychology of commodities will become a drain before the branding business. Stimulating consumption can only be a flash in the pan.

Therefore, in the search for the future of the body underwear, we must start with the correct concept. Where is the road for the small underwear industry? The road is guided by the correct concept and effective information is created again in the underwear industry. < /p >

< p > the correct concept can be called effective information in information pmission, and the pmission of effective information will directly guide the consumer behavior and brand reputation of the market.

The introduction of this article: "the bombardment of the TV advertisements from body sculpting clothes to the propaganda action has almost disappeared. During the period, if someone has been exploring the concept innovation and guidance of such special products, this small industry may not be as stagnant as it is now."

Cheng Xinming, a famous underwear industry instructor, expressed his affirmation and admiration for Shu Yuan's brand for a long time.

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< p > Shu Yuan brand is one of the underwear brands that pmit the right information in this small industry.

In 2013, the Shu Yuan brand formally delivered the brand new information of "maintaining body beauty", and extended the "conservation body" to "3" (Shu Lifang), an innovative concept to conduct comprehensive guidance and promotion.

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< p > > "maintenance body beauty" is a brand-new concept of the body and underwear industry pioneered by Shu Yuan brand on the basis of the maintenance underwear. "Maintenance beauty body" is a kind of underwear which is designed to fit the body and body, and is suitable for body skin, blood circulation and fat management.

It just got rid of the naked pmission of the weight-loss information mentioned above and repositioned the body underwear as a maintenance underwear.

For the other kinds of underwear, the American body underwear has interpreted the "maintenance" two words more precisely.

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< p > "Shu 3" (Shu Lifang) is one of the concepts of Shu Yuan's maintenance of the body, and it never changes from maintenance. This concept focuses on the selling points of comfort, health and beauty.

And "Shu 3" (Shu Lifang) is divided into functional, fibrin and skin type three cubic meters.

The "functional type", which focuses on the health function, conveys a kind of function to defend health; the "fiber shape" which is featured by the weight reduction function conveys a perfect shaping function; the beauty skin type that focuses on the beauty skin function conveys a kind of softness and beauty skin function.

The three functions are blended into "Shu 3" (Shu Lifang), a promotional and guiding sword for maintaining the brand of body underwear.

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< p > although the American underwear industry has such an action as Shu Yuan brand, it still needs to rely on the whole underwear industry to truly appreciate the importance of "a href=" http://news.sjfzxm.com/news/shangren/20130427/339663.html "beauty underwear" /a "this small industry. Do not let her fall out of favor or fall out of favor again.

The author of this article is the people who have been struggling for the beauty underwear, and hope that the whole industry will play their respective concepts and guide the title of the "small underwear industry, where is the way?" the title is rewritten as: "small industry, great action - the body underwear path is ahead!" < /p >