The Overall Demand For Women'S Clothing Reached 57.7% During May 1.

< p > shopping has become a great pastime for many people during the May 1 period. So what are the consumers of Chongqing on the May Day holiday? How much did they spend? The survey shows that during the May 1 period, the consumption demand of women's clothing is the most vigorous in the five business circles, most of the consumption expenditure is 500~2000 yuan, and the driving force on market consumption is second only to the Spring Festival.

< /p >

< p > < strong > nearly 60% of consumers buy Women's wear > /strong > /p >

< p > survey data show that during the May 1 period, the consumption demand of women's clothing is the most vigorous in the five business circles, and the overall demand is 57.7%.

From the specific business circle, Nanping business circle reached 64.6%, Monument for Liberation business district 62.2%, Shapingba business district 60%, and "shoes" consumption demand was second only to women's clothing, the overall demand was 50.9%.

The top three shopping areas with the strongest purchase intention are Monument for Liberation business circle, Nanping commercial circle and Guanyin Bridge business circle, with consumers accounting for 59.5%, 56.3% and 49% respectively.

< /p >

< p > the purchasers of "men's wear" and "cosmetics" followed closely, accounting for 35.1% and 23.9% respectively.

Among them, men, < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > bought most of Guanyin Bridge shopping area, Nanping commercial circle and Shapingba business circle, reaching 47.1%, 37.5% and 32% respectively; cosmetics consumption was led by Shapingba business circle, Nanping commercial circle and Monument for Liberation business circle, accounting for 32%, 31.3% and 21.6% respectively; during May 1, jewelry buyers were relatively few, accounting for 7.2%.

< /p >

< p > < strong > consumption is concentrated in 500~2000 yuan < /strong > /p >

< p >, how much is the consumer willing to spend on shopping during the May 1 period? < /p >

< p > survey shows that consumers usually spend less than 500 yuan per week per week, and the consumption of May Day has increased substantially compared with weekdays, mainly concentrated in 500~2000 yuan, which is only 1000~5000 yuan after the main consumption expenditure of the Spring Festival.

The driving force on clothing and shoes consumption is stronger. This is because a href= "http://www.91se91.com/news/index_x.asp" > clothing shoes and hats < /a > is the most important and direct way of personal consumption. On the other hand, during the May 1st period, the major preferential activities of major business circles also played a stimulating role in consumption.

< /p >

Compared with the Qingming Festival, which had just passed in April, the consumption of P has not increased significantly on weekdays.

< /p >

< p > < strong > L'OREAL becomes the most popular cosmetics < /strong > /p >

During the period of "P" and "May Day", 35.1% of consumers choose to buy cosmetics. Which cosmetics are most popular? < /p >

< p > survey data show that < a href= "http://www.91se91.com/news/index_p.asp" > Chongqing < /a > the first ranking of cosmetics brand consumption is L'OREAL, accounting for 33.3%.

Followed by Maybelline, accounting for 20.7%.

< /p >

< p > from the age distribution of consumers, the top three consumers under the age of 20 are L'OREAL, Laneige, Maybelline, and between 30 and 50 years old, they are more inclined to AUPRES, Estee Lauder, Lancome and other brands.

< /p >

< p > the price level of consumers purchasing cosmetics is mainly concentrated in two intervals of 200~499 yuan and 500~999 yuan, accounting for 44.38% and 24.38% respectively.

< /p >

< p > < strong > below 20 years old, most like LV watch < /strong > /p >

< p > survey shows that in the consumption of watches, Rolex ranks first in the proportion of 42.6%, followed by Longines, OMEGA, Tissot and Chanel, accounting for 24.30%, 20.30%, 17.30% and 11.40% respectively.

< /p >

< p > reporters found that consumers under the age of 20 preferred LV watches, accounting for 40%, while consumers aged 21~25 chose 70% of CASIO watches.

Radar is most popular among the elderly, and 56~60 is 10% of the buyers.

< /p >

< p > from the point of view of consumers' purchase of watches, watches with 2000~4999 yuan price are most popular, occupying 26.34%, followed by 1000~1999 yuan, accounting for 18.82%.

The price is over 20000 yuan, and only 2.15% of the consumers buy it.

< /p >

< p > < strong > jewelry consumption is mainly within 5000 yuan < /strong > < /p >.

During the period of P 51, some consumers chose to buy jewellery, but the price favored mainly focused on 1000~5000 yuan.

The survey shows that 41% of consumers buy jewelry in the price range of 2000~4999 yuan, followed by 5000~9999 yuan, 1000~1999 yuan two price segments accounted for 17%, 19% respectively.

The price is above 20000 yuan, only 1% of the purchasers.

< /p >

< p > in the consumer favorite jewelry brand survey data, Zhou Dafu ranked 76.2% in the top spot, followed by Zhou Shengsheng and SWAROVSKI, accounting for 39.1% and 18.8% respectively.

< /p >