Luxury Cold And Anti Waste Trigger A Change In The High Consumption Market

< p > with the implementation of the eight provisions of the Central Committee and the measures against extravagance and waste, the luxury market has been down sharply, and some brands have also temporarily slowed down their expansion plans in China.

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Below P, the luxury consumption of public servants has been criticized.

According to public opinion, it is obviously not in line with the national conditions that the Chinese society, which has just solved the problem of food and clothing, has not yet realized a well-off society in an all-round way.

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"P > < strong > public money consumption is tightened, and the" falling "of luxury goods < /strong > < /p >

At the end of P > 2012, eight provisions to improve work style and close contact with the masses were introduced. The whole country was actively acting up and down, vigorously carrying forward the excellent tradition of the Chinese nation's thrift and thrift, and the supervision of public affairs by public opinion was gradually strengthened.

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< p > consumption of public funds has been tightened. Sales of luxury goods have fallen.

Bain's data show that in 2012, China's luxury goods consumption growth rate was 7%, which had a certain gap with the growth rate of more than 30% in the previous two years.

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< p > reporter visited some luxury stores in Shanghai also found that the number of buyers has obviously shrunk.

A Givenchy store in Nanjing Road, Shanghai, has been on sale for some time. It has been closed recently.

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< p > "luxury brand's expansion in China has been unable to continue.

Last year, the vast majority of brand sales did not reach the goal of the beginning of the year, with a maximum of less than 30%, which has been rare in recent years.

One of the world's leading luxury goods groups in China, who does not want to be named, said that this is related to the big difference between luxury goods at home and abroad, the cold environment of the whole economy, and so on.

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< p > another luxury store clerk said that because of the strict inspection of the Inland Revenue Department, most of them could only sell jewelry and watches in the name of "leather goods", and sales fell by about 20%.

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< p > the latest report of the World Luxury Association shows that between January 20, 2013 and February 20th, the total consumption of luxury goods in the mainland of China amounted to US $830 million, which was nearly 53% lower than that during the Spring Festival in 2012.

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In 2013, P, including Gucci, LV and other luxury brands in China, the news of the slow expansion has been coming.

LV executives said earlier that they will completely curb expansion and will not continue to open stores in China's two or three tier cities.

The head of Gucci also said that it will maintain its number of stores in China in 2013 and no longer shop in new cities.

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Zhang Jiaheng, general manager of Shanghai P company, admitted that with the change of Chinese market, headquarters has issued instructions this year to be cautious in developing China.

"In fact, the world's four largest luxury brands and some independent brands are facing the same problem, which is to expand the Chinese market slowdown."

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< p > < strong > luxury consumption hidden behind the scenes trading. < /strong > /p >

< p > according to the world bank's data, China ranked eighty-sixth in the per capita GDP ranking in 2011.

Correspondingly, China has replaced Japan as the second largest luxury market, second only to the United States.

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< p > reporter survey found that behind the huge data of luxury consumption, there is still hidden demand for official waste and power and money pactions.

In order to adapt to the characteristics of China's consumer market, many luxury brands are "in Rome as the Romans do", giving shoppers the maximum "convenience".

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< p > a salesperson in a Prada store in Shanghai introduces the purchase of luxury leather goods that can easily cost more than 10000 yuan. The opening of bills can be "gifts" or "work clothes", obviously for the sake of reimbursement for convenience. "PRADA"

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< p > a luxury brand sales consultant even said that no matter what merchandise you buy, you can issue "office supplies" notes, and there will be no details of the items to facilitate account entry.

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< p > the sales consultant said that many customers buy luxury goods without asking price, because they are not paying for themselves.

Some watches that do not contain diamonds or gold are more suitable for government officials. "This is relatively low-key and can not see the price. Now the wind is tight, and the purchase of Hermes is too high."

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< p > "bill edge ball" is not illegal, in fact, the luxury company is very clear.

A senior industry expert said that this year, some top executives of luxury brands are worried that such "disguised" assistance in the consumption of public funds may bring legal risks, and action has been taken.

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< p > it has been revealed that many international luxury brands have been issuing internal notices since last year, requiring that no bills be allowed to be disordered, and the specific provisions of this year are more detailed.

It is international practice to actually sell what products to open, but the Chinese customers have special requirements, and some big brands are also "hidden".

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< p > Shen Enwei, a researcher at the financial and Strategic Research Institute of the Chinese Academy of Social Sciences, said that the gifts of "public to the public" between some units can be called by name. The funds for buying gifts are generally referred to as "office supplies" and "food".

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< p > < strong > gift of luxury gifts, suspected of bribery in disguised form < /strong > < /p >

< p > luxury brand < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > leather goods, daily necessities, watches and jewellery, always give people a sense of elegance and fashion, and its "selling point" is also here.

However, if it involves money trading, wasting public funds and bribery in disguised form, it will become a kind of corruption with "elegant" coat. It will not only corrupt the social atmosphere, but also make the good image of luxury goods completely changed.

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Mr. P, a businessman in Wenzhou, told reporters that he could buy dozens of luxury brand bags a year. They were not for personal use at all. They were mostly gifts, mostly to officials.

"These things are of high value, and the other side accepts that it is a gift, not hot, almost giving money. I heard that there is still a special way to recycle cash."

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< p > experts suggest that we should strengthen the management of financial funds, cut off the source of funds for public money gifts, strengthen the management of extra budgetary funds, curb the extracorporeal circulation of this part of funds, and intensify the crackdown on private payments and exchange of power and money.

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< p > Liu Chunyan, associate professor of Law School of Tongji University, said that reimbursement bills are not allowed to open "gifts" and other items. We must mark specific commodity information, facilitate the supervision of the whereabouts of goods, and investigate the proprietor's behavior of giving gifts to public servants.

"We should put every penny of the government's budget into the budget management and make it public. At the end of the year, we can show where the money goes."

Liu Chunyan said.

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< p > Shen Enwei suggested that we should learn from the practices of developed countries and the Hongkong region, and limit the amount of gifts to a certain number. Beyond this amount, no matter what motive is motivated, they are punished by the crime of offering bribes to public funds.

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< p > "can not only disclose project funds."

Jiang Hong, director of the center for public policy research at Shanghai University of Finance and Economics, believes that more detailed items must be published to enable the government to spend more money.

At the same time, we should disclose the government's financial information in a comprehensive and detailed way through the media, especially the Internet.

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Wang Jianmin, Professor of management at Beijing Normal University, said that for the consumption of public funds, the European and American countries have established a strict supervision system. For example, the "toothpick act" of the United States stipulates that all foods in the cocktail party can only be used with toothpicks or with their hands and with no formal meals and so on. These practices are worth learning from us. P

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