The Footwear Industry In 2013 Has Five Characteristics.

< p > with the improvement of people's living standard and the change of lifestyle, the new demand of China's footwear market has started.

In response to changes in market demand, many shoe brands also made adjustments in 2013, and many changes have taken place in the shoe market.

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< p > < strong > brand distribution is more diversified < /strong > < /p >

P, > a href= "http://www.91se91.com/news/index_x.asp" > leather shoes < /a > the market, AOKANG, red dragonfly, spider king and other real leather shoes occupy a strong position in the market, and bring huge impact to other brands.

In the layout of brand shops, AOKANG shoes have more than one city, many shops and one street and many shops to fully demonstrate its channel impact and occupancy.

The spider king wins the construction of the network, focusing on the market of the county town and getting 200 million of the cargo.

Red Dragonfly men's shoes in recent years its integrated store mode is restricted by products, and its development speed is slower than that of the first two.

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< p > in women's shoes, Daphne, Zhuo Shi Ni, kraft and GMG are in the forefront of the market.

After adjusting, Zhuo sang Ni has become the core strategy of its opening up through opening large stores, opening many stores and tree benchmarking, and has rapidly and vigorously expanded its market share.

In addition, the classics, giant saints, lovaki, Xiang Xiang Li, Miao Li, Liang Dian, Denilson and so on all have outstanding performance.

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< p > in the mainstream streets of various commercial circles in China, there are many shops in the brand of Yi Kang, red dragonfly, spider king, Daphne, Zhuo Shi Ni, Dadong and kraft.

The competition among brands is becoming increasingly fierce, and the market share is increased by a denser density of shops.

At the same time, fast developing brands and agents, such as spider king shoes, began to develop directly.

Many brands set up direct branch offices, so as to further enhance brand standardization and professional management. Playboy official website announced that it would also enable agents to open direct stores, change cooperation mode with franchisees, and promote brand promotion with more standardized development.

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< p > men's shoes have been doing well. The men's shoes are steady and steady. With the good market foundation, we continue to plough deep and win a larger share of the leather shoes market. At present, there are more than 100 direct outlets.

The expansion of UMBRO in the Chinese market is very rapid, in China's core business circle and the major cities have a multi - store layout.

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< p > < strong > supply chain layout is more perfect < /strong > < /p >

< p > Adidas announces the construction of a new distribution center in the < a href= "http://www.91se91.com/news/index_p.asp" > Tianjin < /a >. It is estimated that 40% of the distribution services will be completed by the Tianjin distribution center in the future, including the Adidas basketball shoes official website announcing that the distribution of basketball shoes can be done directly through the domestic logistics distribution center.

Previously, Adidas has built a distribution center in Suzhou, which can better cover customers in eastern and Northern China, thereby providing more rapid supply of goods.

And on the layout of online shops, we should improve the supply chain of products. According to Adidas, the official website of shamrock official website will improve the supply chain layout from the renewal of products and the acceleration of logistics speed.

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< p > < strong > category expansion is more rapid > /strong > /p >

< p > under the environment of the domestic sports industry continues to be sluggish, the major sports brands have stepped up the infiltration of women's sports market. In fact, they have released a message: Women's products with both sports attributes and fashion characteristics, or will become the next new profit position for sports brands to fight hard.

Anta's brand FILA also launched a new "sweet life" in 2013 at the beginning of the year, and sought Hsu Chi's endorsement of "Asia Day", continuing to release Anta's new products through Anta official website.

Along with the further development of these sports brands to the female market, such as dancing, aerobics, free combat and so on, for example, Puma also takes women's puma racing shoes as an important measure to open up China's professional market. Although the market share is low, it has reached a new absorption role for special user groups.

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According to the data of the National Bureau of Statistics (P), there are about 314 million children under 14 years of age in China.

With the improvement of living standards, people's attitudes towards buying children's clothing are also changing. Young parents tend to pay more attention to brand and fashion, and are willing to spend money on children.

A lot of products with personality orientation, such as New York shoes, follow the investment of children's consumption value chain, and realize the efficient integration of garment industry chain.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > children's wear > /a > consumption has been on the rise in recent years, the rate of growth has been keeping alarming speed, and the market is far from saturated. That is to say, the demand for children's clothing will be greater than that of the adult clothing market.

"Children's clothing" is not only a consumer industry, but also a cultural industry, and a creative industry.

Therefore, domestic and foreign footwear products including converse CONVERSE, Nike and so on will make efforts to make children's shoes a major strategy in 2013.

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< p > < strong > product development is more professional and fashionable < /strong > < /p >.

< p > look at the shoe market in recent years, new, odd and special products are emerging. On the one hand, the abundance of products is constantly improving. On the other hand, the high-end products become an important trend of development.

Consumers' demand for product quality and expectation of design will be the main direction of competition in the future.

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< p > especially in the female market, women's sports series needs the core technology of professional sports to support the core value of the brand as a whole.

In the process of developing women's shoes, the woodpecker's official website not only focuses on the characteristics of women's footsteps, but also explores the significance of sports for this group based on the life form and sense of value of different female groups. Based on the psychological insight of the group, it also develops products that meet their needs and develops brand marketing communication that matches their psychological motives.

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