Dangdang "Tail Product" Focuses On The Sale Of High-End Brands.

< p > it is understood that Dangdang "tail products" focuses on the sale of high-end brands under the line, and the brands that initially participate in the sale are mainly "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "brand". < /p >
< p > yesterday, Dangdang insider confirmed to the Commercial Daily reporter that it will launch "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "sale channel later this month. The channel name is" tail product exchange ". This is a new business attempt on the Dangdang network started by books. It is reported that "tail collection" is completely a new platform, and has nothing to do with the existing vip.com. There is news that Jingdong is also conspiring to introduce a special sale mode. < /p >
< p > the market has recently heard that vip.com will be in Dangdang. The reason is that both vipshop.dangdang and weipinhui.dangdang are linked to Dangdang. < /p >
Last year, Dangdang achieved strategic cooperation with QQ online shopping, Le Tao net, brewmaster network, BELLE and so on through different ways, so the market also took it for granted that vip.com's entry into Dangdang is also possible. But Dangdang insider told reporters yesterday that it was not vip.com's entry into Dangdang, but Dangdang intends to launch a proprietary channel with the only product this month. < /p >
< p > it is understood that Dangdang "pin Hui" focuses on the sale of high-end brands at the bottom of the line. The brand that initially participated in the sale is dominated by shoes and clothing brands under the line, including ZARA, Lee, Levis, Gloria, Adidas, Nike and so on. This is almost the same as "vip.com" website positioning, and in the discount intensity will be 70 percent off capped, the follow-up may extend to books, home and other categories. < /p >
< p > for this, Dangdang related person in charge said that the launch of the "tail product" special sale channel is an important move for Dangdang to launch the clothing strategy category this year, and hit the sales target of 20 billion yuan. And Dangdang's platform strategy development in 2013 will continue to adhere to the strategy of "please come in and go out", and welcome more business enterprises to enter the Dangdang network platform. < /p >
< p > "compared to other sale platform, Dangdang" tail product "concentrated on famous brand big season over the tail cargo sale, the highest 70 percent off caps, but commodity inventory is limited, will adopt" flash purchase "mode, for 20 minutes unpaid orders will automatically empty shopping cart. This kind of time sale mode is different from that of Dangdang clothing store. Dangdang insiders explain this. < /p >
< p > there are two kinds of voices in the industry for the duplication of "tails" and "vip.com" in pattern, even in naming pronunciation. < /p >
< p > one side thinks that a good business model should be expanded, and more competitors will bring more fresh vitality. The similarity of names makes it easier for consumers to understand business models quickly. < /p >
< p > while the other side believes that this may lead to vicious competition in the industry. The introduction of price war is more likely to make it hard for the famous sale mode to sustain development. < /p >
< p > at present, domestic famous brand sale has large market demand and great potential for growth, but the market competition is not enough, and there is a big price competition space. < /p >
< p > in addition to Dangdang's upcoming sale channel later this month, there is news that Jingdong may also have such an action. "Merchant background has been updated on-line notice, referred to the flash group, but businesses pay less attention." The founder of an electronic commerce website revealed that there were suppliers who broke the news that Jingdong would also be involved in the online sale mode. The Jingdong called it "flash group", and merchants asked for products, requiring famous products, requiring ultra-low price, screening internally first, and then choosing the lowest price of the whole network through the parity. Jingdong mall replied to a reporter at the Commercial Daily that it had not yet announced such news. < /p >
< p > there was a rumor that all customers would also launch a special sale channel, which was completely emulated by vip.com. < /p >
< p > Dangdang CEO Li Guoqing once admitted that vip.com's success is to seize the opportunity of overloading the domestic garment industry, even if the 90 percent off sale is also profitable. < /p >
< p > according to vip.com's earnings report, in 2012, the revenue reached 692 million 100 thousand US dollars, which is not comparable to that of Jingdong, Dangdang, Amazon and other large platform electricity providers. But vip.com achieved profits in the three or four quarter of last year, and the gross profit margin in 2012 was 22.4%. However, the gross margin of other electricity providers did not reach this level, and price war and logistics of their own also directly affected the gross profit margin. < /p >
"P" Dangdang network has also led the two "price war" of spring and summer clothing and books since the first half of this year. The launch of a new price war is inevitable. A relatively stable sale of famous brand online shopping is about to usher in a price war baptism. < /p >