Northern Clothing And Sewing Equipment Face Difficulties In Steady Development

Compared with South market, which is rich in resources and large in scale, the north lacks its own brand and design style, its industrial chain is not very sound, its production equipment is not advanced enough, and its industrial development is relatively backward, but its production capacity is not to be outdone, for example, as the largest in northern China. clothing Production base and clothing city, Rongcheng County, Baoding City, Hebei, the county has an annual output of over 500 million sets of garments, and its production and processing capacity ranks among the best in the country.

Beginning in 2013, clothing and clothing in the North Make up equipments The development situation has become a focus for the whole industry to stop and pick up.

　 The northern market is well represented.

2013 in the first year of the year, Hebei received frequent reports. Data show that in January this year, Hebei export clothing and accessories accessories $350 million, export value increased by 63.2% over the same period last year. Among them, the performance of two cities in Shijiazhuang and Hengshui was the most eye-catching, and the export volume accounted for more than 70% of the total export volume of the province.

Hebei blue sky sewing equipment Du Shihong, general manager of the limited company, told reporters that the clothing enterprises in Hebei province were basically developed locally, and the sales orders for each part were half. In recent years, the number of newly opened and closed clothing factories was not large, but the scale was decreasing, and the investment intention was not large. "Every year after the Spring Festival, there will be users' actual demand for purchases," he said. "The overall market situation has not changed much, mainly depends on the duration of the peak season, and the duration is long enough to illustrate the problem to a certain extent."

It is reported that Hebei Province in 2012 Spin The upward trend of the industry is closely related to enhancing the added value of products, promoting economic efficiency and accelerating the transformation of quality and benefit oriented development mode. Although the textile industry in the province shows a steady growth trend in economic efficiency, the growth rate has declined compared with the previous year, and some enterprises have also seen a loss.

Coincidentally, the garment industry city project with a total investment of 8 billion yuan has been officially signed in Jimo, Shandong. After the completion of the project, Jimo garment wholesale market with more than 20 years of history will be transformed into the largest garment industry cluster in Jiangbei, which integrates design, wholesale, retail and management. Bi Xiaofeng, general manager of Qingdao pioneer sewing equipment Co., Ltd. learned that the Qingdao market felt better at the beginning of this year, and many small town enterprises around the big factories were hiring small areas to undertake part of the small orders. "Unlike other markets, Qingdao has always dominated foreign trade processing, with a large number of foreign trade companies and few domestic and independent brands. In 2012, the impact of foreign trade on the market has brought a test. After receiving the feedback from the clothing factory in the beginning of the year, the clothing factory felt that the order volume increased slightly this year. " Bi Xiaofeng said.

Yang Yian, general manager of Lingyu Xincheng (Beijing) sewing equipment Co., Ltd. also said that after the year, the overall feeling is OK, because the clothing factories have been started one after another, so there are some sales. However, due to the fact that Beijing, Zhejiang, Hunan, Hubei, Jiangxi, Inner Mongolia and other foreign personnel set up garment factories, the start-up time is relatively late. Tianjin, Hebei and other places rely on local advantages to start early, and feel that the situation is flat and slow with the same period last year, but the market trend needs to be observed for some time.

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Electromechanical integration northward

The storm of mechatronics products began to blow from the South and swept across the entire mainland of China with the increase of labor shortage and labor cost.

Yang Yian told reporters that the northern region is experiencing the transition from ordinary products to electromechanical integration products, and the whole mechanical products have not been sold. Clothing enterprises began to introduce the consciousness of mechanical and electrical integration products from last year. Computerized sewing machine Double needle machine sales rank the top. He said: "last year, because of the bad overall clothing market, the enterprises did not import equipment. After that, we feel that this year's trend is better than last year, but we only feel that the specific market has just started. Mechatronics has gradually infiltrated from south to north, and small factories have begun to introduce new equipment.

The same situation was also answered by Du Shi Hong. He pointed out that the rise in staff wages has led to the selling of mechatronics products, and the trend of acceleration every year. The ratio of the original ordinary sewing machine to the computerized sewing machine 7:3 has been reversed. Facing the fierce market competition, the computer sewing machine is becoming more and more popular, and China has to make a slight concession in price. "Conventional machines are still the main products for actual production needs, and sales of special machines are increasing. The machine needs to be replaced after a certain period of use or according to the changes in the clothing season. After the basic production requirements are met, the factory will begin to consider buying special machines. " Du Shihong said.

In addition, as garment factories pay more and more attention to reducing costs, improving quality and production efficiency, advanced equipment has obvious advantages because of its above points. Bi Xiaofeng said: "the demand for special machines is obvious at the recent stage. The traditional sewing machine, sewing machine and sewing machine have been popularized, and sales volume is not very large, such as electronic pattern machine and intelligence. Overlock machine The advanced products such as cloth drawing machine and cutting bed have attracted much attention. Although there are not many orders, there are more and more clothing enterprises that are interested in understanding. This is a good trend. "

Double quality service

In the face of such fierce competition, dealers are all helpless when they mention the countermeasures. Most of them seek breakthroughs in product quality and after-sales service.

It is understood that Qingdao pioneers began two years ago. Garment factory To refit or install special equipment on the product, although it is only a small change of automatic wire cutting and replacement of energy saving motor, it is popular among enterprises. Bi Xiaofeng said: "we have concluded after the survey that most of the garment factories do not have the intention to introduce large quantities of equipment at present, and the utilization rate of many existing equipment is too low. Therefore, we have stepped up efforts in the service sector to help garment factories improve machine utilization and production efficiency in the absence of investment."

In addition, Qingdao avant-garde also organized training for salesmen and garment factory mechanic, and also had some research on production technology. He asked the salesmen to collect pictures on the spot in the factory and get some inspiration after finishing. For example, the products used by a certain user can make up for the shortage of another production and exchange each other's needs. Bi Xiaofeng believes that dealers should do something to link production enterprises with garment factories. They must have good service and good quality, and prices must be within reasonable limits. Simply reducing prices is not a good way.

Yang Yian believes that after the clothing factory starts to make its own brand, it will shrink correspondingly, and the demand for equipment will also gradually decline. "On the one hand, we will sell this piece meticulous, strive for a salesman to manage a brand, and on the other hand, strengthen service and communication with users." Yang Yian said.

Du Shihong pointed out that business is really not easy to do, and there are more restrictions in all aspects. Product price is closely related to service. The premise of free maintenance is also to consider the cost.

Market forecast

Qingdao pioneer sewing equipment Bi Xiaofeng, general manager of the limited company: "the profit margins of garment enterprises are not very optimistic. There are more idle machines in garment factories, and some 200 machines use only half of them. I don't think the market will be very good this year. It may be better in the first half. Garment factories are also very contradictory. Investment equipment is worried that the utilization rate is not high, and it is difficult to raise investment efficiency. The industry situation is very difficult, but first and foremost is to stabilize the company with the needs of garment factories, and manage it with the heart.

Yang Yian, general manager of Lingyu Xincheng (Beijing) sewing equipment Co., Ltd.: "there are not many changes in the market as a whole this year. The north area has been dominated by processing, but the relationship between the outside world and the international situation is not ideal. Only the market is still stable, and it is not like Guangdong and Fujian.