APP Application Demand Of Underwear Brand In The New Media Era

< p > < strong > underwear brand problem < /strong > < /p >

< p > it is understood that as of 2012, the annual sales volume of China's underwear industry is 100 billion yuan, which is still growing at an annual rate of nearly 20%. It is known as the last gold market of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry.

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< p > China's < a href= "http://sjfzxm.com/news/index_c.asp > > underwear industry < /a >, has been pformed from original OEM to self created brand, from wholesale sales mode to brand building mode, from focusing on single sales growth to user experience, and the low-end Chinese underwear brand has launched a counter attack at the middle and high end.

China's underwear is small, but it carries the dream of Chinese brand going to the world. It has a long way to go.

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< p > China underwear brand has to develop to the middle and high end. There are two main problems that need to be solved urgently: < /p >

< p > 1. How to solve the short board of < a href= "http://sjfzxm.com/news/index_f.asp > underwear brand < /a > interaction with terminal consumers? < /p >

< p > two, how to make use of APP to carry out mobile marketing in the new media era? < /p >

< p > first analyze the first problem. Under the traditional wholesale sales mode, underwear brand businesses rely highly on orders, and make production plans according to the order of orders, purchase raw materials from suppliers, and finally deliver products to distributors and agents. Obviously, there is a serious lack of control over the most important terminal consumer, and there is a serious shortage of interaction and communication with consumers.

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< p > for the second problem, some clothing enterprises with a sense of foresight have already practiced themselves.

For example, the international ZARA and UNIQLO have launched online stores and mobile APP in China, while domestic customers are testing many kinds of APP with WeChat function, photo taking and sharing of people, and Taobao's APP, such as group buying network and American group, is also making efforts.

All kinds of signs prove that the use of new media features to carry out accurate APP mobile marketing has become the trend of the times.

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< p > < strong > features of the new media era < /strong > < /p >

< p > the Internet and mobile Internet are highly developed in the new media age. Consumers can find the products they need and are interested in, and the initiative is controlled by consumers.

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Under the new media era, the eyes of consumers have shifted from the traditional newspapers, magazines and other print media to digital media (Internet and mobile Internet). From unidirectional dissemination (newspapers, magazines, television one-way content and advertising to consumers) to two-way interaction (Internet micro-blog, forum, mobile Internet WeChat, APP, etc.), underwear brands need to fully recognize the characteristics of P pformation.

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< p > make full use of the characteristics of the new media era, combine consumer behavior research, deeply tap the consumer's inner needs, provide them with more consumption value and services, and provide users with a good user experience. This is the basis and conditions for underwear brands to launch counterattacks to the upstream and middle reaches.

At this time, APP became one of the necessary tools for underwear brand.

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< p > through the interaction between APP and mobile terminal consumers, we can establish closer contacts and dialogues with them so that they can tell underwear brand enterprises what they want to provide consumers oriented products and consumers really want products, so that they will win the trust and love of consumers.

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The applied basis of < p > strong > APP < /strong > /p >

"P" technology support: < /p >

< p > the rise of APP two platforms (IOS and Android) under the mobile Internet, according to statistics, App store and Google Play's APP application downloads have exceeded 1 million.

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< p > a broad mass foundation: < /p >

< p > more than 1 billion of the mobile phone users. Most of the free time of mobile phone users is browsing the mobile phone, and the APP usage rate of mobile phone reaches 68%.

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P, CEO of WPP, the world's largest advertising group, says consumers spend only 7% to 10% of their time reading newspapers and magazines, while Internet accounts for 1/3 of the time.

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< p > mobile APP advantages: convenient, fast and easy to browse < /p >

< p > < strong > Hui Zhi online APP application < /strong > /p >

< p > China's underwear brand which lags far behind the international counterparts in brand building. What strategies and strategies should be adopted to catch up with others in order to break through the brand chain and close distance of foreign brands and finally stand on the same line with them? < /p >

< p > APP application, this is a vast blue ocean, giving the lingerie brand enterprises the chance to surpass successfully.

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< p > as the management consultant behind the underwear brand, based on the characteristics of the fragmented application era and the needs of the underwear industry, Hui Zhi online will strive to develop the corresponding APP application products, surpass the success of the underwear enterprises, and become the brand dream of the high-end and round enterprises.

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< p > the technology development capability of Hui Zhi online is strong. In the field of BI (Business Intelligence), mobile commerce and database, the corresponding innovation and innovation has been fruitful. The latest products are mainly mobile ordering system, clothing distribution system, mobile POS system, CRM, H5 Business Edition and so on.

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< p > Hui Zhi online APP application products will continue the habit of desktop system, carry out corresponding micro innovation according to the needs of underwear users, realize O2O links such as online browsing, ordering, payment, distribution and verification, combine the traditional marketing methods such as SMS, MMS, e-mail, etc., and use GPS positioning function to achieve location (which is conducive to consumers to choose the most suitable ordering point), provide users with intimate personalized services such as dressing and dressing suggestions, so that users can have more stickiness with APP applications, and meet the needs of consumers' life and psychology.

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With the surge of application of P APP, China's underwear brand should follow the trend. It is truly consumer oriented, successfully marketing its own brand, and continuously building the brand of the company into a global brand, achieving its own brand dream in constant innovation and reform.

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