Enhancing Brand Culture Is An Important Way To Enhance The Core Competitiveness Of Textile And Garment Industry.

From the perspective of economic and trade situation at home and abroad, the exhibitions in various places are more and more closely linked with the economic activities of local regions. The more developed the economy, the more frequent the exhibition activities, the larger the scale, the faster the development. Take Frankfurt, Germany as an example, as the fourth largest economy in the world, it has become one of the most concentrated exhibitions in the world. In addition, New York, Japan and Tokyo have also become more developed regions because of their strong position in the international economic field. Therefore, we say that the development of the exhibition is directly proportional to the economic activity of the region. Shenzhen is an important economic entity in China. Spin clothing Industry occupies an important position, especially in Shenzhen's women's clothes and underwear both at home and abroad have great influence and larger market share. Therefore, since the founding of Shenzhen lingerie fair, it has been widely concerned by underwear industry and enterprises at home and abroad. After 8 years of growth and experience, the Shenzhen underwear exhibition has played an important role in promoting the rapid development of the industry.

At present, brand culture will be promoted as upgrading textile. Clothing industry The important means of core competitiveness is the general consensus of the industry. The value embodiment of many brands is mainly achieved through the product itself. As for the relatively small and regional products, the innovation level is limited in terms of money and design, so it is difficult to adapt to a wider range of markets. If the brand wants to form an international influence or a wider market in China, it will become strong. brand Competitiveness, in the dissemination can not only rely on product attributes to win the audience, but also need to get consumers' high recognition of the brand. According to the attributes of different enterprises, brand culture will have different forms and contents. The product quality is the basis of brand culture without doubt. In particular, product quality stability and related safety are important prerequisite for product recognition in the market, and also the foundation for enterprises to establish integrity culture. In addition, due to the dissemination property of culture, how to transfer the added value of "logo" to the audience under the premise of ensuring the quality and meeting the occasion of wearing clothes is the focus of the development of brand culture.

China international underwear week is an important part of Shenzhen international brand underwear exhibition. It is the third time this year. Prior to the establishment of the cultural week, the exhibition mainly focused on the domestic and international markets through static exhibition.

How can the static products be presented to the industry in a more vivid way? Based on this consideration, we hope to convey the more attractive brand to the audience and the media through the dynamic display process of cultural week. At the same time, enterprises can communicate with each other on this platform and get more direct feedback from them.

As a public open platform, Shenzhen underwear exhibition is expected to have more and more industry enterprises participating in it. Of course, the development of exhibitions and local industries is inseparable from the support of the government. Over the years, the local governments in Shenzhen have provided convenient conditions for the development of the exhibition, including policies, environment, hardware and many other aspects. As an international exhibition for the whole industry, we hope that the Shenzhen international underwear exhibition will make greater contributions to the healthy development of the underwear industry with the help and assistance of the Shenzhen municipal government and industry associations.