Home >

2013PH Value First Remittance October Shanghai Changed Face (Map)

2013/5/10 0:00:00 23

??? 日本語 Fran?ais English 中文

2013PH Value First Exchange Fashion Times Micro-Blog And Wechat Promotion E-Commerce And Exhibition

2012, the first PH Value first appeared in Shanghai in the form of release show. In 2013, the head of the China Textile Industry Federation market department, from the perspective of overall layout, thought that the aim of providing quality trade service platform for the industry was to spanform and upgrade the original projects according to the new situation. The original China International Knitting fair was incorporated into the PH Value first exchange brand, thus forming the multi pattern of PH Value first remitted by exhibitions, publishing shows, trends and forums. 2013PH value first exchange will seek the docking and dialogue between Chinese garment industry and international fashion industry, and release the original power of Chinese clothing brand and even fashion industry. 
 < img border= "0" align= "center" alt= "" src= "" /uploadimages/201305/10/20130510120437_sj.JPG "/" < > > "
 PH Value spanformation and upgrading 
The meaning of the name "P > PH Value" first indicates the source of the innovative design of the fashion industry. Just like any test of water and pH, although it is changeable, there is always a yardstick, and fashion creation is just like that. 
 Lin Yunfeng talked about the spanformation and upgrading of PH Value: "we plan to take three steps, one is to approach the terminal products, the other is to cross the knitted concept, and the three is to improve the level of internationalization." PH Value first exchange focuses on the realization of trade functions and brand publicity, and will build an international trade platform for clothing in Shanghai. In the 4 aspects of PH Value's exhibition, release show, trend and forum, the exhibition and publishing show will be the main body to realize the needs of enterprises to seek orders, channels and brand publicity. The trend and forum will achieve information spanmission by publishing authoritative trend and discussing the hot issues of the industry, and expand the influence of the first Value of PH Value. 
 in the exhibition, Lin Yunfeng said: "the textile and garment industry chain can still be subdivided from the fabric downward, and directly connected with the fabric is the processing enterprises of OEM and ODM, and then the brand enterprises. These two parts of the enterprises have different demand for exhibitors." Processing enterprises seek orders, while brand enterprises seek channel construction. After investigating and summarizing the actual situation of the previous knitting exhibition and the future development direction of PH Value, the organizing committee thinks that it is more appropriate to divide the exhibition into a brand hall and a processing hall. The brand hall mainly focuses on women's clothing and clothing products, and promotes the design of the booth. The main purpose of the establishment of the processing hall is to first consider that there are more than 60 thousand designers in the fabric exhibition, the designer and the purchasing manager of the brand clothing enterprise. Secondly, the exhibitors of the previous knitting exhibitions are mostly OEM enterprises, such as sweaters, T-Shirts, big underwear, socks, etc. and the resources of the knitting association industrial cluster are also mainly processed. 
 in the aspect of exhibition, the organizing committee's way of thinking is to highlight the concept of OBCC value chain: in addition to working with the garment guild of China Hongkong and Taiwan, the textile and Extension Association and fashion department, the overseas exhibitors have been in touch with SMI (Italy textile and garment Federation), and have actively contacted the relevant organizers of North America, Japan and Korea to organize enterprises to participate in the exhibition. 
 Qu Jing said: "2012PH Value is a trend research and release made by the North dress team. It has made great progress. In order to further enhance the authority of the trend publication, we have invited the leader to approve the invitation to WGSN to release the results of its clothing trend research this year to PH Value." Qu Jing also said, "in 2013, PH Value first remit will create a more open display platform. It is expected that fashion show will be held for 3 days, including underwear, women's wear, designer's release and industrial cluster's overall release. The designers who support the knitting industry will invite experts from the industry to make professional comments on the works of student designers and independent designers. The evaluation criteria will be different from the mature related activities, with a focus on market value as a yardstick, and stimulate the attention of the whole industry to the cutting-edge designers. 
 2013PH Value first exchange forum will take the "buyer to lead the fashion change" as the theme, take the actual combat as the guidance, take the market theory as the foundation, integrate the domestic and foreign experts' operation wisdom, discuss the development trend of the "buyer mode" in the domestic clothing market, and guide the distributor industry market terminal mode change thinking, and innovate the fashion industry business operation mode. In addition, SMI (Italy textile and clothing Federation) also intends to organize related activities, and is currently communicating. 
 organizing audience is more important than recruitment. 
 in the invitation of the audience, "in a sense, it is more important to organize the audience this year than the exhibition work. We will also invite the audience to organize the two types of brand and processing respectively. Among them, the processing enterprises mainly focus on two parts, one is to promote the processing area to the fabric exhibition audience, and the two is to organize targeted buyer matching activities. For the brand enterprises, they are mainly organizing affiliate agents, business super department stores, professional markets, retail shopkeepers and e sellers. 
This year, PH Value has combined e-commerce with exhibitions for the first time. The cooperation with e-commerce platform is the top priority, such as cooperation with Tmall and Taobao. P Traditionally, we have always regarded e-commerce platforms as competitors, which may be the case in intermediate products. But in terms of finished products, we think that the exhibition and e-commerce can be combined, that is, the successful sellers on the e-commerce platform are our channels, and we are the upstream. Even for individuals who want to set up shop on e-commerce platform, but it is difficult to find suitable individual garment processing plants will become an important part of the future organization of the audience. Lin Yunfeng said that this year's organizing committee will focus on the links with Taobao and Tmall. First, the traditional entity exhibition can be used as a supplier or partner of the online shop, and also serves Taobao for its customers. Two, with the rise of the concept of O2O (Online to Offline), the marketing mode of single point network has begun to change to the mode of experiencing shop under the line. The main purpose of the organizing committee is to publicize PH Value to its sellers through Taobao platform. On the other hand, Taobao related activities will be introduced into the exhibition to enrich the contents of the exhibition. 
 in propaganda, the organizing committee has used some scientific and technological means besides the traditional way. "Publicity is very important for the exhibition as terminal products. We will be divided into three parts, one is targeted at the traditional objects and promotion methods in the industry, the two is the publicity of the successful bidder for the public, and the three is the propaganda of the PH Value brand and the exhibition brand through the new media such as electronic invitations, micro-blog and WeChat. These three parts can complement each other by interaction. Lin Yunfeng said.