Men's Clothing Industry Leads A Road Of Innovation

Men's wear industry and others shoes Although the clothing industry is different, although it is also facing the challenge of inventory, it is not as competitive as the women's clothing industry, nor is it like the sports wear industry is facing the impact of transnational giants. On the contrary, the top ten brands of men's clothing are all made of domestic faces. Men's clothing brands are differentiated by focusing on different categories, and have found the soil for their survival. For example, seven wolves and Jin Ba concentrated jacket. In order to avoid competition, geo Lang was rooted in the two or three line cities.

Therefore, in other industries facing the huge impact of the Internet, men's clothing is the only industry that sits firmly in Diaoyutai. But under a calm surface, a revolution is brewing, and the fuse is the Internet.

We see that with the export business becoming more and more difficult, a large number of traditional OEM traders and traders are entering the field of traditional men's clothing. There is no shortage of such industry giants as Lu Tai. We can see that a number of customized men's wear brands are emerging. Luxury price ceilings, which are not yet able to break through the original brands, are being occupied by new brands. We can see that traditional brands are gradually aging, YOUNGOR (Younger) is no longer young, and fir is still walking in front of young 80 and 90's consumers. On the contrary, Internet brands such as customers, peanuts and NOP are occupying new consumer groups.

From the moment the Internet joined, the competition between men's brands has already been limited to the competition of offline channels, not only limited to commodity characteristics and marketing capabilities, but the competition of all channels and networks has become the norm.

Obviously, the number of online shopping groups is increasing every year. online shopping The amount of money is also increasing, so more and more consumers begin to choose online shopping. What does it mean to the electricity supplier? What does it mean to the electricity supplier? What does it mean to the traditional enterprises? What does it mean for the distributors and distributors? What does it mean for the supply chain and channel? The change of consumer behavior has prompted the change of the brand of men's clothing. The brand needs to adjust the brand strategy, adjust the supply chain, adjust the structure, adjust the price and adjust the marketing means, so that the channel can be upgraded to meet the new challenges.

All these adjustments triggered by consumer behavior are based on data. In today's massive consumption data attack, if we do not know how to grasp the data and how to use data to complete the layout of the whole channel, then one day, the men's clothing that is proud of the whole industry may become the object of being despising.

Therefore, the theme of the summit is "data led business transformation", which has brought unprecedented importance to the data.

At the summit, the Internet business data center will unite Tmall, Taobao, and Ali mothers to publish the white paper on men's clothing industry for the first time. It will fully interpret the online and offline challenges faced by men's clothing industry, and enable them to have a definite goal when facing problems such as consumer escalation, channel conflict, brand aging and homogenization of products. This is undoubtedly good news.

In the face of the common problems of men's clothing industry, the summit will invite Tmall and Yintai network to provide channel solutions for businessmen, and invite industry forerunners to explore how the men's clothing industry meets the online challenges and deeply explore the data in the lead. Men's wear The role of change. 2013 men's wear industry summit, using data to speak, gives brands, businesses and sellers a platform to lead a road of innovation.