King Adidas Stepped On Adidas'S Opposite Attack.

< p > < strong > Adi Wang's "legend" < /strong > /p >

< p > what is the king of ADI? Baidu knows that there is such a trick.

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< p > "genuine ADI king has only seven pairs on the whole earth, but so far no one has found a pair. If you can gather seven pairs of ADI king, you can summon the dragon dragon to complete your 3 wishes, and wonder how many people died on the way to pursue seven pairs of ADI Kings.

The world war is all because the news that seven pairs of ADI kings scattered on the earth are spread. Hitler wants to have all the king of ADI, so he is willing to conquer the world to search for it.

It's almost impossible to have the official ADI king.

But on the earth there are several real "adieu" shops, which are authorized by the empress, and those shops are bought by the nobleman aristocrats who are dedicated to earth travel.

The real reason for the subprime mortgage crisis in the US is that Bush bought a pair of "God shop": the king of ADI in the Treasury.

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< p > it can be imagined that God can not sell the brothers in the shop. However, there are still high imitation and low imitation. God, brother, I want to tell you a piece of news. Uncle Gates has slipped down from the world's richest man because he bought a low imitation of Adi Wang.

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< p > as for brothers, you can see those Adidas in the market. They are all fake and shoddy. The materials and prices of the fake and inferior products are not even as low as that of the low ADI king.

In short, brother, you may not have the real king of Adidas, but don't lose heart. There are 6 billion people on earth. They are the same as you.

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< p > it is reported that as the predecessor of Adi Wang, Fujian Hua Zhu < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Industry Co., Ltd. was founded in 1993, as well as Anta, XTEP and other "townsfolk", and also started by foreign trade foundry.

Seeing that everyone else was starting to pform into a brand, Ding Jianhui, the boss, decided to "never live like this again". In 2006, he started his two venture, and Hua Zhu shoes industry was pformed into Adidas sporting goods (China) Limited.

The company's products clearly determine the grassroots population in the three or four tier cities of China, and the price of the products is more than 100~300 yuan.

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< p > however, after two years of development, Adi Wang is still not known to consumers because its pformation is late. The forerunners of the sports brand have basically carved up all the cake in the market.

How to survive smoothly in the red sea? A no core technology, and no other channel advantage of the king of Adidas follow others to walk, obviously only a dead end, must sword go sideways.

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< p > 2008, cottage became the prevailing trend in China at that time, and all kinds of hype were also closely followed by Shanzhai.

It was at this time that the post of Adidas cottage Adidas began to appear one after another.

In response to the anti mainstream entertainment demand of young netizens, the king of Adidas soon launched his own brand with the help of a web spoof.

At that time, there was a craziness against Adi Wang on the Internet. Many people broke the news that the insiders of the company played a role in helping to fuel the flames.

It has been reported this way: < /p >

On the one hand, the market team of Adi Wang sports has encouraged its target group to scorn "dignitaries": "can't afford to buy Adidas, just trample it on the foot", "my road is my master", "everything can be changed" and other slogans are very popular with young people; on the other hand, through the implantation marketing in Hunan TV's "meteor shower" and other TV plays, the brand's status in the three or four line target consumers is enhanced.

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"P > seven years later, Adi Wang's life is quite moist. The company's official website information shows that the brand has already set up more than 3000 stores in the country, and sales category extends from shoes to" a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" domain, and won the "Fujian famous brand", and even frequent major competitions at home and abroad, enter the Spanish League and NBA.

And the owner of Adi Wang has accumulated hundreds of millions of dollars through six or seven years of development.

In 2012, the sales of Adi Wang company were between 300 million and 400 million yuan.

Adi Wang insiders disclosed that the company's profit reached 110 million yuan in 2012.

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< p > < strong > Adidas War: Adi Wang < /strong > /p >

< p > according to the China business newspaper, Adidas and Adi sports have been in litigation for nearly 5 years.

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< p > August 2008, Adidas took Adi Wang sports to court.

Adidas believes that the company's ADIDAS trademark was registered in China in 1974, and has registered several similar trademarks in related commodities. However, after having not licensed by Adidas, aadi has suspended the "Adi Wang", Adivon and inverted triangle logo combinations in the prominent locations of the business premises, and the sales of sports shoes and clothing in the store also used a number of marks similar to the plaintiff's trademarks, which is enough to cause the public to mistaken, infringe the plaintiff's exclusive right to use the registered trademarks, and constitute unfair competition.

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< p > but the progress of litigation is not as smooth as Adidas expected.

From Yingkou to Dalian, from Dalian to Beijing, Yingkou and other three courts and Liaoning Provincial High Court and Supreme People's court for six times, the two sides have not reached a compromise in terms of infringement or compensation.

In the meantime, because of losing many times, Adidas even once pushed the national trademark review and Adjudication Board to the dock.

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"P >." finally, it is said that the Ministry of Commerce has carried out the good offices.

Adi Wang gave up the trademark, and Adidas no longer insisted on asking for compensation of over 100 million yuan.

Quanzhou, a senior industry insider who declined to be named, said.

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