Improve Sales Ability Through Merchandising Buyers

< p > with the development of the industry of < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, besides the buyers of brand enterprises, retailers are slowly appearing. Buyers of this type are all brand products that have been designed, and buyers do not organize production, nor are they responsible for product development, but buy orders from the brand headquarters.

At this point, the buyer's work mainly includes group goods, merchandise management and sales tracking, and sometimes marketing, shop display and so on.

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Yang Dayun, President of Fashion Management Group (P > UTA) has studied for many years buyer.

He believes that through commodity planning, commodity procurement, etc., buyers can improve the brand's sales ability, and even control inventory.

Such buyers are also the direction of training for retailers.

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< p > < strong > sales promotion through merchandising, < /strong > < /p >

< p > Yang Da Yun said that fashion buyers in the rapidly changing and competitive fashion industry must be able to accurately analyze and evaluate the market to determine the future < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > clothing changes, to analyze and classify commercial products.

According to the requirements of the company's commodity director, make a reasonable purchase order, so that the products designed by the company can be sold in different series and styles. It is not a single style, which greatly increases the overall sales ability of the company.

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< p > in addition, as a buyer, the company must also have good statistics and analysis ability for data, gather relevant data in time, grasp the logistics operation status of commodities, and make reasonable planning and arrangement for the company's inventory.

Buyers, especially for business guidance at the beginning of new store opening, are indispensable.

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< p > it is necessary to make use of the commodity planning to complete the crisscross work.

Commodity planning can co-ordinate its arrangement, so that its rationality, operability and guidance will be greatly enhanced.

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< p > "in simple terms, commodity planning is a knowledge conversion system that implements creativity in the organization.

Therefore, commodity planning is a process of thinking and management that is interwoven by rationality and sensibility.

Yang said that commodity planning is a way of combining creativity with rational thinking and sensibility.

The rationalism of commodity planning includes the analysis and interpretation of popular information, the ability of re structure and integration, the analysis of market information, the calculation and prediction of commodity structure, and the matching of marketing strategies. The sensibility of commodity planning includes feeling pictures, writing project documents, analyzing the replacement and color utilization of seasons, < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > collocation and combination, designing the development of line style, and so on, which needs the inspiration of perceptual awareness and creativity.

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< p > < strong > purchasing control inventory through commodity purchasing < /strong > < /p >

< p > buyer is an important part of the season's performance.

The success of commodity procurement determines whether retailers can earn money to meet the needs of consumers and expand the market share of the brand.

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< p > Yang Da Yun said that commodity procurement is the first step in commodity management. Whether clothing companies can make profits in the market ultimately, only half of the company's profit has been completed before designing and putting into production, so commodity procurement is a very important process.

"Commodity procurement directly determines sales performance, affects capital turnover, enhances brand image and expands market share, and achieves the ultimate realization of corporate profits."

Yang Dayun believes that one of the jobs buyers do is to buy, the buyer is deciding whether the product of the company will be profitable in that area.

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< p > for enterprises, the core pursuit is profit. Therefore, three factors must be grasped in purchasing.

"The first factor must be inventory. We call it stock index, inventory turnover and good inventory control, which is the lifeblood of retail business management.

So the faster the turnover of inventory, the lower the inventory index, the better the operation.

The second factor is the average selling discount price. If the incoming goods are half off in advance, the sixty percent off will be sold out, though the sales are fast enough, the profits will definitely not exist.

The third factor is the cost of sales. These three indicators are always considered and have a great impact on profits. "

Yang said that buyers need to control their inventory in the plan before setting an order, setting an inventory safety index, but many companies think that the task of purchasing is to buy the goods back. In fact, if there is no way to solve the inventory problem, win-win is impossible.

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< p > in commodity procurement, a more reasonable way is to understand the intention of < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" according to their own situation, and in the process of purchasing, cooperate with the brand characteristics of the company, and combine with the consumption level of the season to purchase products suitable for local consumption.

Under such circumstances, inventory is effectively controlled in the procurement process.

Yang, as a good buyer, is able to predict products that are suitable for sale and bring high returns on the basis of the characteristics of merchandising and sales according to the requirements of their own operation, and is able to find out which popular styles and which products can bring rapid sales growth locally.

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"P > Yang also pointed out that buyers should grasp the sales opportunities such as selling season, two-day holiday, social focus, business celebrations and promotion rhythm according to the characteristics, consumption characteristics, seasons and other factors of the purchased goods, so as to determine the frequency of the goods in the spring, summer, autumn and winter, the time of the single season, the quantity of goods on the single season, the goods on the single season, the goods on a single season, and the replenishment cycle and quantity of the single season.

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