The Market Value Of Running Industry Is Huge, And Become The Leader Of Sports Marketing.

< p > the running industry is now of great market value. In 2010, a number of internationally renowned sports brands gathered below the a href= "http://www.91se91.com/news/index_p.asp" > the Beijing < /a > marathon fair, to rally for the thirty-first Beijing International Marathon.

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< p > running products are undoubtedly the best selling category in the world.

In 2011, global sports equipment, sportswear, < a href= "http://www.91se91.com/news/index_x.asp" > sports shoes "/a" and bicycle sales amounted to about 333 billion US dollars, while running industry occupied 30% (about 100 billion US dollars), and a set of professional running equipment of 6000 yuan.

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< p > if the heat of running is gradually spreading in our country, the road running industry caused by running is also flourishing along with the development of this national movement.

Whether it's sportswear equipment, event sponsors or running derivatives industries are enjoying the bonus of running hot.

Advertisements for CCTV sports channel are mostly occupied by basketball shoes, but nowadays more and more running products are coming on.

Almost all sports brands have been involved in the field of running, which also confirms the huge market value of running industry.

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< p > < strong > running industry becomes sports marketing leader < /strong > /p >

< p > NPD, a famous market research firm, released the 2012 Global Sports Market Research Report. This year will be a record year, and the growth rate of the global sports market will reach 5%.

Leod Vascade, global sports industry analyst at NPD, said: "according to the project, runners are undoubtedly the best selling category in the world.

"In 2011, sales of global sports equipment, sportswear, sports shoes and bicycles were about $333 billion, while running industry accounted for 30% of the total ($100 billion).

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< p > in China's sports market, running products have also become the main players in the market.

The famous sports marketing expert, the chief executive of sports consulting company Zhang Qing, believes that the rapid growth of the running industry is due to the popularity of running and running events in recent years. "From the marketing point of view, the sales of jogging shoes in sports footwear products account for 80%, and jogging shoes are also lucrative products.

"With the marathon and other road races running around the country, the running industry has also become a competitive market for sports brands." from a sports point of view, running has a good mass base, limited venue, diversified space and huge consumption space.

Therefore, running and its related products in sports market share of more than 30% is not surprising.

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The sales staff of Nike, a famous sports brand, revealed that the wholesale turnover of running products in the 2011 fiscal year reached 2 billion 800 million dollars, an increase of 30%.

According to the economist's statistics, China's annual per capita sports consumption is only 100 yuan, while the average annual sports consumption in Europe and the United States is between 300 and 500 dollars.

The State Sports General Administration also estimated that in the next few years, with the rise of running a href= "http://www.91se91.com/news/index_c.asp" > Sports Industry < /a >, the sports consumption space of Chinese people is expected, "this will be a market of RMB 2 trillion yuan.

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< p > the heat of running today is also astonished by many veteran runners.

"Today's folk run groups springing up are the best manifestation of running heat.

Su Ziling, a senior expert in outdoor sports, gave an example. At present, the larger folk run organizations include running Bible net, running, bean pie running group, happy running, love running net, free horse and so on. Brand manufacturers' organizations include Lining iRUN running club, new brun running club, Do-win running club, TNF running club and Nike also have their own running club.

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< p > the huge consumption space of the running industry in recent two years is evident from the rapidly increasing runners in China.

Su Ziling cited the increase in the number of active runners. "Nowadays, more and more people are joining in the running race. As the largest running website in China, it has only 30 thousand members in 2010. After only one year, the number of active members has reached 80 thousand.

Today, there are about 110 thousand active members.

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