The Sale Of Tail Goods Is Becoming The Focus, And The Price War Of Brand Clothing Is Becoming More And More Intense.

< p > Lining's T-shirt at the original price of 199 yuan only sells for 19 yuan, the original price 149 yuan < a href= "http://www.91se91.com/news/index_f.asp" > casual shorts < /a > only 29 yuan...

These goods have attracted many consumers' orders with ultra-low discount prices.

In just 18 hours, all the commodities were robbed, so that Lining, who had planned to last 48 hours, joined hands with customers to sell the stock in advance, and ended 30 hours ahead of time.

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"P," such a rejection of inventory report cards, immediately attracted more electricity providers and service enterprises, so overnight, "sale" has become a cake for everyone to fight for.

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< p > Dangdang launched "< a href=" http://www.91se91.com/news/index_h.asp > > http://www.91se91.com/news/index_h.asp > > /a ", which is specially designed for the sale of high-end brands in the offline market. Gong Wenxiang, founder of the electric shock network, said that Jingdong is plotting to launch the" flash group "of the sale mode. Even the eldest brother of Taobao, the vice president of Tmall, said that this year Tmall's focus is to build a" brand sale platform ".

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< p > < strong > Dangdang "tail collection" 70 percent off capped Jingdong "flash group" strong push the lowest price < /strong > < /p >

< p > April this year, Dangdang CEO < a href= "http://www.91se91.com/pioneer/" > Li Guoqing < /a > has admitted that the overstock of Chinese clothing industry is too serious now, and vip.com's success just grasped such an opportunity.

As a result, a sale like vip.com was given to many of the big business people.

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< p > a few days ago, Dangdang's brand sale "tail products" on-line, its main line is the high-end high-end brand of the tail sale, the initial participation in the sale of the brand under the line of shoes and clothing brand, will include ZARA, Lee, Levis, Gloria, and Adidas, Nike and so on.

In terms of discount, it will be 70 percent off capped, followed by books, homes and other categories.

"Will you go and see if you can pick up your favorite specials?"

LEO, the online shopping man, said that buying a group of websites on a daily basis has become a habit. In the future, it is estimated that an additional arrangement will be added to see "brand stores" every day.

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< p > compared with ordinary online shopping, Amoy "tail goods" can be different.

"Compared with other sale platforms, Dangdang" tail product "focuses on famous brands, which are sold at the end of the season, but the inventory is limited. The mode of" flash purchase "will be adopted, and the shopping cart will be emptied automatically for 20 minutes of unpaid orders.

This kind of time sale mode is different from that of Dangdang clothing store.

Dangdang insiders explain this.

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The Jingdong, which has always been a high-profile P, obviously has a plan on sale.

Gong Wenxiang, the founder of the electric shock network, said on micro-blog that there was a supplier who broke the news that Jingdong would soon be involved in the online sale mode.

The business asks for products, requires famous brands, requires super low price, and internally selects first, and one principle, the lowest price.

Then choose the lowest price of the whole network through the price parity, in short, who will be the lowest.

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< p > with the successive entry of Dangdang and Jingdong, Tmall's vice president, Shao long, recently said that Tmall will launch a brand sale channel for the tail stock of enterprises this year and join the "special sale" camp.

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< p > < strong > special sale "spell price" Tmall + Juhuasuan is sealed "Qi Tian Da Yu" < /strong > < /p >

< p > just like the "lowest price" mentioned in the screening requirements of Jingdong, who has quoted the lowest price online has become the trump card for the electricity suppliers to enter the "special sale" and attract buyers.

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Less than P, it is obvious that Li Ning Co has benefited from its cooperation with Li Ning Co in April. The "super low price" of 19 yuan and 29 yuan is the main reason for winning the flash buying war, and has also been recognized by many buyers.

"I snapped up several pieces last time, and it cost 100 yuan in total."

Miss Tong, a href= "http://www.91se91.com/news/index_p.asp" > Hangzhou < /a >, told reporters that online sale is still more cost-effective.

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< p > the price war of this brand clothing will be more and more white hot.

"CEO should be promoted as soon as possible to reduce the point of deduction," he said. "5% is the upper limit, and it can't be higher". "Micro-blog,"

Insiders said, "inventory is king, to make business bigger, we have to fight low price."

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< p > data show that as of April 17th, there were 50 listed companies in the 2012 annual report of < a href= "http://www.91se91.com/news/index_c.asp" > textile and garment industry < /a >, with a total inventory of about 57 billion yuan.

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< p > compared with 2011, inventory increased by 3 billion 609 million yuan, up 6.76% over the same period last year.

In the face of the current "jumping prices" given by some websites, we have to say that clothing brands can really sell tears, and the electricity supplier is also losing money for clothing backlogs.

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< p > the funny thing is that the netizens are giving seniority to the electricity supplier platform, sealing the title, such as the remaining level of Qi Tian: Tmall + Juhuasuan is irresistible; fighting people are left behind: vip.com and Jingdong; there will be customer level: Dangdang (tail pin), fan (brand sale), Amazon (Z real); remaining Fighters: Ju Shang, ihush, Tian pin, shopping mall No. 1.

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