Buyers Bring Designers To The Original Platform To Let People See More "Chinese Design".

The emergence of online shopping not only stimulates the material demand, but the emergence of such concepts as "purchasing", "a target=" _blank "href=" http://www.91se91.com/ "designer /a, brand" and "independent design" gradually break the traditional understanding of fashion and fashion, and enrich the choice of shoppers.

Over the past 10 years, China's local fashion designers are in the "fast growing" stage. Apart from the sharp increase in their number, they have more diversified vision and information.

At the same time, the market, which is growing rapidly with them, is experiencing "unprecedented prosperity".

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In the past, when the independent designers made a quarterly product, most people stopped there. Because there were few fashion buyers, fashion week and network channel became the "only choice" of many designers. Even independent designer's influence could not bring all small workshop designer brands into a large scale market.

Fashion buyer Jiangshan once encountered such a situation. When he saw a designer marking 9000 yuan of products, he asked why the price was so high. The designer replied, "the cost of a single item is high, and it can not be mass produced. It can only label a high price, otherwise it will lose money."

Such confusion has become the problem facing most independent designers at that time.

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< p > > since 2008, British magazine "Dazed &Confused" has selected 18 of the leading fashion designers, duyang and Zhou Xiangyu (Xander Zhou) are among them. After that, people saw more names in Chinese magazines, such as Wang Zhi (Uma Wang), Wang Peiyi, Ye Qian, Ji Cheng (La Vie), Li Hongyan (Helen Lee), relaxation (Vie), Wang Zaishi (etc.), however, when readers ask the editors for the way of purchase, it is difficult for most people to give an exact shop address or contact method.

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Shortly after P, the establishment and improvement of a number of shops and business platforms such as "pillars of the sea", "peppermint, glutinous rice, onion" and "Seven Days" brought the buyer system into the new independent design market in China. In this "immature" market, the buyers will be in the "free form" designer's platform to bring them to the initial platform they need to set foot on. Hong Huang said: "with buyers and buyer shops, designers can learn more about the market, instead of doing business behind closed doors."

In the 2013 China a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > forum, Hong Huang felt that the buyer could really "activate" the brand. She said: "buyers as a link will connect brand dealers, channels and consumer groups, and at the same time, create a new brand ecology and business pattern."

Today, between the independent designer and the market, a "clear" buying link is still being established.

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< p > < strong > let people see more "Chinese design" < /strong > /p >

< p > Zhang Longjiang began to do fabric business in 1991. In the first 18 years, he hardly intended to let the company pform or upgrade.

"In the past, when we talked about the fashion and fashion industry in China, we usually said" a target= "_blank" href= "http://www.91se91.com/" > textile < /a > manufacturing. At that time, my company was supplying fabric to international brands. At that time, we paid more attention to design and R & D in the process of launching products, we put the best technology, style and trend planning into product manufacturing, so we could say that design made us earn money, then I could feel the importance of design. "

Zhang Longjiang gradually realized the role of brand value.

In 2008, he formally acquired the Seven Days in Hongkong. He said: "we have merged the existing models and teams, including brands and channels.

Then I made some adjustments, based on the local designers, and turned them into a brand that accords with the domestic market and domestic designers.

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< p > November 2009, in the five Lane Hutong of Beijing, there was a shop named "Dong Liang". The two shopkeepers shared their common interest in designing. They put their products of the best Chinese independent designer in the net, and patiently introduced every designer's products to their guests.

Two years later, "Liang Liang" opened a branch store in Shanghai. In the old villa of more than 200 square meters on the road of Fumin in Shanghai, people saw more "Chinese design".

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< p > the first English name of "Mint glutinous rice scallion" is BNC, "Brand New China". Hong Huang thinks that many industries in China are very appropriate with peppermint, glutinous rice and scallion, so they take the name for their "Chinese designer buyer shop".

In August 2010, when "peppermint glutinous green onion" was opened, many people thought that Hong Huang had opened a restaurant. In fact, Hong Huang called the shop located on the ground floor of Village North District of Sanlitun "the Chinese original design shop with contemporary Chinese consciousness". The architect Zhang Yonghe designed for the 540 square meter storefront, and Hong Huang acted as a cooperative buyer.

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< p > with the optimism and enthusiasm for Chinese local design, "peppermint glutinous rice scallion" has attracted a large number of independent designers. Therefore, Hong Huang has begun to try to sell these products to more people.

Hong Huang once wrote in the volume first of his magazine, "from the day of opening, I haven't been to the editorial department, I've been in the shop every day, and I've started to build a" neck "and start a retailer.

But I felt more deeply in the two week of the shop than the 10 year editorial department.

Over the past month, I feel that the Chinese design is promising, because we have completely pcended the "Three Customs" of Chinese elements: buttons, embroideries and cheongsam.

In Hong Huang's view, this group of independent designers has the ability to appreciate each other, and has not inherited any tradition of "writers and men".

Their work is excellent enough, not only because they have not copied anyone, but in fact, they are creating a new aesthetic.

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