Wechat Is The Best Company To Serve And Sell Fast.

< p > KTV, restaurants, 4S shops, beauty salons...

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"P > service and fast selling enterprises WeChat has the most" /p ".

< p > Miss Wang is a member of a KTV in Hangzhou. She also pays close attention to this KTV's WeChat.

Some time ago, she received a voice and opened it, which turned out to be a voice blessing of her favorite singer.

"It's very exciting. It's very fresh to receive such a blessing for the first time."

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< center > < img alt= "" width= "400" height= "573" src= "http://img2.china-ef.com/news/2013/201305140225522.jpg" / > < /center >

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After "P", Miss Wang also participated in the Cara OK contest held by WeChat on WeChat, uploading the songs she sang, sharing and participating in the selection.

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< p > "it's very funny. I used to think of KTV as a simple place of consumption, but now I feel like a friend who can play with me."

Miss Wang said.

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< p > China made a market survey for Audi Q3 new stock market through WeChat.

"It's the first car or second cars, how old to buy it, who can get feedback from potential users quickly through WeChat, and this communication is completely personalized. When we split the performance of the car into 11 characteristics to make a prize winning guess, we can know where the user's concerns are, and then drain the user to the line at the right time."

Zhong Chuan, director of interactive marketing research, told reporters at Ming.

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< p > because of the existence of the "circle economy", WeChat's circle of friends has also become the target pursued by businessmen.

"For example, the target customers of our new cars are about 500 thousand of the annual salary, and the number of friends around this group is also at this level.

We plan activities so that users can send relevant information to friends circle. 10 comments can be given to the models, and the target customers have been greatly expanded through the two pmission.

Yu Ming said.

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< p > Hangzhou's "old man oil fried shrimp" has recently become the "most friendly person" within a kilometre of a square kilometer. After greeting people nearby and greeting them through WeChat, who is hungry may be the first to think of you.

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< p > World Marketing Master Krimant Stone has already concluded: "future marketing does not require too many channels, so long as your products enter the consumer's mobile phone, it is the best marketing."

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< p > in Huang Kaiquan's view, whether it's short message or micro-blog, communication with customers is not as deep as WeChat. WeChat's biggest advantage is to do services to promote customers' two, three and even N consumption.

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< p > "from the point of view of our contacts, most of the businesses that do best in WeChat marketing now are businesses that need to be repeatedly purchased. They are also regionally strong, such as catering, KTV, beauty salons, training, etc. WeChat in these industries has the most fun and the best effect."

Huang Kaiquan said.

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< p > a women's clothing shop near 1/3 sales volume < /p >

< p > paction on WeChat < /p >

< p > if most companies are currently using WeChat's own functions to make a difference, then a well-known Hangzhou a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand is undoubtedly the industry's super former. They use software to make WeChat's two development, and directly move online stores to WeChat.

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At the end of last year, this website hung the two-dimensional code on the front page of Tmall flagship store, and scanned the two-dimensional code to enter the WeChat public account. At first glance, it was a page similar to that of Taobao mobile phone. However, the price can be obtained to a certain extent when it is purchased here. The payment can be completed directly by filling in the name, cell phone number, bank card number, and entering the verification code on the purchase page of P.

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< p > it has been revealed that less than half a year on the line, the store has accumulated about 50 thousand fans. At present, the sales volume of WeChat stores accounts for 1/5 to 1/3 of the total volume of online stores.

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< p > > there is a natural advantage in the WeChat business of the electric business enterprise. The systematic process of photography, design, customer service and so on are all ready-made, and those who are keen on online shopping and are keen on playing WeChat are almost the same group.

Now the WeChat public number in Hangzhou, the most cattle is mogujie.com, fans are hundreds of thousands of orders of magnitude, other industries, the concern is only between a few hundred and several thousand.

Huang Kaiquan said.

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< p > but draining Taobao traffic to WeChat does not mean putting the money from the left hand to the right hand? < /p >

< p > Huang Kaiquan obviously does not think so.

"Taobao occupies an increasingly high voice in the electricity supplier, so reducing the reliance on Taobao, putting eggs in different baskets is the choice of many companies at the moment.

On the other hand, the mobile Internet is the trend of the times. Even for Taobao, the proportion of mobile Taobao accounts for Taobao's total turnover is also rising.

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< p > more realistic and more important point is that for the electricity supplier with traffic flow as the king, WeChat's excellent interaction function can promote the multiple purchases of "pro" people, which is a cheap and reliable way.

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Huang Kaiquan, the CEO of Hangzhou Yu Rui network technology company, who has been doing Internet marketing for seven or eight years, has been very busy recently. P

"Every day on the Hangzhou side, I will receive five or six calls to consult WeChat marketing. In the last two months, there will be 8-10 new customers per moonlight WeChat."

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WeChat, which has been popular since last year, has become more and more popular recently. P

If a media can reach 100% of information, it can communicate with its target customers at any time and anywhere. Is it super killing? Although Tencent has gone cautiously toward every step of WeChat's commercialization, it has long been a sensitive company to add WeChat to its business.

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< p > to move the official website to WeChat in the future? < /p >

< p > the establishment of micro website is not only about the above women's clothing business.

At present, Hangzhou has established micro websites for businesses such as home economics, nail dressing, catering, fitness and other industries.

The famous e-commerce supplier, Fan Cheng pin, has also realized the payment function on WeChat.

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< p > "almost downloading a APP can realize the function, micro website can be realized, in addition to the conventional picture and text introduction, also can search, buy, group purchase, reservation, taxi......"

It is equivalent to moving the official website of the company to WeChat.

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"P > Huang Kaiquan's Yu Rui network has developed" micro business "software, mainly to help enterprises build stations on WeChat.

"APP needs users to download, which takes time and traffic and occupies the storage space of mobile phones.

But when you enter a micro website, you just need to sweep the two-dimensional code, and this process will be greatly simplified.

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< p > more importantly, Huang Kaiquan has a bright prospect for WeChat in the mobile Internet era.

What is the entrance of the mobile Internet era? Is it a two-dimensional code? Is it the Android market or WeChat? I personally value the development trend of WeChat. From the present point of view, WeChat's average online time is two times that of micro-blog, and WeChat can open up platforms such as IOS and WeChat, and the cost of opening up is also low. In the future, it is likely to become the entrance of mobile Internet era.

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< p > in Huang Kaiquan's view, let's take a step back. Even though WeChat has not become the gateway of mobile Internet at last, then these micro websites are still valuable as the official website of enterprises on mobile phones, after all, the pace of mobile Internet is irresistible.

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< p > marketing cost is not much, but a lot of energy is invested. < /p >

< p > recently, a marketing company in Hangzhou launched a "WeChat marketing package", including robot automatic answer, two-dimensional code promotion, online and offline activities planning, etc., charging a set of 80 thousand yuan, and many enterprises that bought the bill.

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< p > Yu Ming, Dean of the Institute of interactive marketing research, told reporters: "in the past two months, we have made an explosive growth in the company that we are doing WeChat marketing. Some enterprises have missed the micro-blog marketing and are thinking that they can no longer lag behind in WeChat."

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< p > reporter found in the interview that the current WeChat marketing company can be roughly divided into two categories: one is WeChat hosting, the other is the WeChat based software development, for example, the "micro business" software developed by Yu Rui network is to help enterprises build stations on WeChat.

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< p > told reporters in Ming Dynasty that the average operation cost of WeChat is about ten thousand yuan a month, which includes making electronic magazines, customer service and regular activities planning for enterprises.

At present, the most expensive operation cost of China interactive interactive service is thirty thousand yuan a month, which is a promotion for a luxury car brand, mainly due to the more intensive daily activities, and the help of complex activities such as customer surveys.

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< p > Yu Rui network does the customization of micro website. It starts from 8800 yuan to 38000 yuan according to its functions, and makes a multifunctional website, with a fee of 5-6 million.

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< p > "most of the companies can afford such a fee. Besides, many companies are only based on the application of WeChat's original functions, so the cost input is basically zero.

WeChat marketing is mainly strategic, which is also different from traditional marketing methods. The most investment is not money, but time and energy.

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The judgment of < p > has also been confirmed in many successful cases.

Whether it is micro-blog or WeChat marketing, Durex is a successful example. But according to the interactive interaction of Durex agency, in order to create a fresh brand personality, Durex WeChat team has set up 8 people chatting group and has a real dialogue with the users. Such human effort and time cost are undoubtedly huge.

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< p > WeChat is not a panacea for curing all diseases. < /p >

< p > in the face of the hot trend of WeChat marketing and the better and better business of the company, Huang Kaiquan's attitude is: WeChat marketing should be cooled down.

"In the final analysis, WeChat is not magical at all. It is just a channel, not a panacea for all ills."

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< p > "WeChat marketing is not useful for all industries, for example, construction machinery, manufacturing plants, and so on. It is not applicable, for example, real estate and other industries that will not be repurchased in the short term will be limited.

After all, WeChat is characterized by communication, service, and promotion of the two consumption, but the conversion rate of new customers is not high.

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< p > in Huang Kaiquan's view, WeChat is only one of the means of integrated marketing, and it must be used in conjunction with other means.

For example, first, expand the brand communication with micro-blog, and then use WeChat to make up the "right door" to promote the purchase of potential users.

To do a good job in WeChat marketing is not a matter of a trusteeship company. Many marketing ideas and practices need to be integrated into the daily operation of the company.

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< p > Yu Ming, director of the China interactive marketing research institute, said that at present, WeChat's commercial value has not been developed very much. If micro-blog is the media, its communication is opposite, but WeChat is only a communication tool at present, and its communication is point to point.

This also determines that its promotion to strangers is relatively weak.

Strictly speaking, it will not constitute a marketing channel.

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