EMINU Fashion Brand Apparel Builds Strong Brands Under Online And Offline
The arrival of the era of "P > electronic commerce has made online sales a topic that traditional brands have to face. Online sales are an extension of offline brand marketing for EMINU" Yi Min ", which already has a certain scale and brand awareness.
"The brand reputation that has accumulated over the years will become the advantage of EMINU's" e-min "to enter e-commerce.
EMINU's "Yi Min", which has nearly 2000 stores, can provide consumers with more intuitive feelings and a more direct experience.
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< p style= "text-align: center > > EMINU fashion brand clothing to build a strong brand under the online and offline" /p ".
Chen Zihuan, director of brand planning at "P" EMINU "Yi minu", said that nowadays, consumers are becoming mature and rational. The situation that online sellers sell low-end clothing at a low price is bound to be a thing of the past. Only "brand" is the long-term way to maintain and expand the customer base.
EMINU "Yi Min" insisted on quality, style, version and other advantages, refused to fight the "price war".
"Only the customers agree with the brand, the brand will have greater room for development". At the same time, he also believes that online sales are facing a larger consumer group, so a stronger service concept is needed, which is both an opportunity and a challenge to the traditional brand.
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< p > the conflict between online sales channels and offline sales channels which are very concerned about traditional brands, Chen Zihuan said that online platform can set up a long-term discount area. Unlike physical shops, they need to face larger staff and rental pressure, which has great advantages in reducing inventory backlog.
"Online new product launches and offline synchronization, in addition, there will be" online special contributions ", will continue the line of production technology and quality.
He believes that online business is not only an effective means to expand sales, but also a great benefit to brand promotion.
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