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Suzhou Silk Industry Promotes Planning To Boost Suzhou Silk

2013/5/15 13:52:00 27

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everyone knows that "a href=" http://www.91se91.com/news/index_p.asp "> Suzhou < /a > silk, but as a Suzhou people, when asked where to buy some good silk, they often get tongue tied.

Suzhou silk is not the scarf of 10 yuan and three yuan in the alley of scenic spots. It should not be supported by hard work.

At the beginning of last year, Jiang Hongkun, member of the Standing Committee of the provincial Party committee and Secretary of the municipal Party committee, put forward a major plan for revitalizing Suzhou's silk.

A revitalization plan for Suzhou silk was also released last year.

Yesterday, deputy secretary of the municipal Party committee, mayor Zhou Naixiang, municipal Party committee member, United Front Secretary Zhou Xiangqun, municipal Party committee member, deputy mayor Pu Rong Gao and responsible persons of relevant government departments, once again visited Suzhou silk industry.

The heroes of Suzhou's silk industry have expressed their feelings: another spring in Suzhou silk.

"hometown of silk" yearn for metamorphosis /p >

Suzhou silk has a long history. As early as the Ming and Qing Dynasties, Suzhou's "northeast half city, 10000 household machinery" has been extended to the Republic of China, Suzhou silk has become a world-famous Chinese national industrial product, and the silk industry of Suzhou is leading the whole country.

In the late 90s of last century, Suzhou entered the period of industrial adjustment and pformation. Various emerging industries came in a rush, and Suzhou leaped into a new manufacturing city.

In just 10 years, the silk weaving industry was scattered.

Only a small number of private enterprises are quietly guarding the silk dream and sticking to the silk industry.

the decline of an industry, of course, has its comprehensive factors.

The overall downturn of the silk industry in Suzhou is on the one hand, in the design and development of new products, which brings foreign high-end silk products to the forefront, occupying most of the market share.

On the other hand, the loss of a large number of industrial workers makes Suzhou's technical personnel specializing in the silk industry very few.

At yesterday's research forum, the Secretary General of the Suzhou Silk Industry Association made a clear statement. Now a truck driver is unable to retain three thousand or four thousand of the monthly salary.

Less than P, the high-end market can't keep up, so we rush to the low end market.

Small town silk reeling factories and silk weaving factories are everywhere.

The technology and management level of these factories is not high enough to consume high-quality cocoons but not to produce high quality silk products. However, some large and medium scale backbone enterprises have resulted in increased cost and low quality of products due to insufficient raw materials or high quality and high price raw materials, resulting in lower efficiency of enterprises.

In order to export vicious competition through price means, the profit of products decreases year by year.

Suzhou silk, which was originally facing foreign aggression, was once again weakened in the internal conflict.

The final result of the "P" melee is that no one wants to make a long-term brand and make a big Suzhou brand.

Recall that 600 years ago, when the largest oceangoing fleet in the world spread Chinese silk overseas, perhaps no one thought that 600 years later, the Chinese American silk from China is now becoming a foreign brand marked with the labels of Italy and France, returning to China and entrenched in the high-end market of China's silk consumer goods.

In the "Silk hometown" of Suzhou, raw material supply is not a problem, but it is far from high-end products in terms of technology, management, marketing, innovation and so on.

In the high-end market, it has not entered a stage of real strength contest.

There are basically no brands of silk and women's clothing from Suzhou to the world, while foreign brands occupy the high-end market.

This situation has led to the fact that some well-known large scale enterprises with considerable export volume and their brand names in Suzhou do not match their overall sales at present, resulting in a serious disconnection between industrial development and brand development.

But if we want to produce silk products with high technological content and innovative thinking, we need to invest in every link of the production chain. We also need to take risks in design, sales and so on. It is not surprising that Suzhou silk enterprises that consider foreign orders to be able to get a good profit will continue to be a cheap factory of foreign silk brands.

This is the characteristic of "pragmatism" of enterprises.

Therefore, in the high-end market, Suzhou silk brand has further expansion and the possibility of first occupying high.

Where is the advantage of Suzhou silk? /p >

Although P has been silent for many years, Suzhou, as an old silk merchant, has considerable advantages over the years.

first, Suzhou still has its advantages in silk varieties and technology.

Some traditional or highly difficult Jinluo products are still only Suzhou capable of weaving in China. Wujiang is still one of the production bases of domestic silk fabrics and < a href= "http://www.91se91.com/" target= "_blank" > clothing "/a".

Secondly, the weaving and embroidering of Suzhou is unique in China, relying on the popularity of Suzhou embroidery.

This allowed Suzhou to have a number of leading gurus and a concentrated production area.

In addition, Suzhou still has the leading edge in silk research, education and testing.

So far, many colleges and universities in Suzhou have set up specialized or silk related research and education departments, offices, offices and centers.

Among them, Soochow University has the only modern silk National Engineering Laboratory in China.

The National Silk and clothing product quality inspection center is also located in Suzhou.

but the most important thing is the unique historical and cultural details of Suzhou.

Suzhou has a number of overseas known silk "heritage" traditional skills, such as Suzhou embroidery, Song Jin, silk, Zhang satin and so on.

Suzhou is also the most abundant city in the world with silk historical sites and remains. Up to now, there are 24 historical sites in the silk industry, 25 in the silk industry in the Qing Dynasty, and 71 in the Ming and Qing Dynasties.

Only three of Suzhou's Qing Dynasty weaving departments have been preserved and remain intact.

In addition, Suzhou has preserved the only large number of silk archives in China.

"P," the Shang people said emotionally, as an old silk man, he was distressed by the silence of Suzhou's silk industry.

In his view, Suzhou is fully equipped with the best silk center in China.

Compared with the red silk industry now operating in Hangzhou, Suzhou has advantages in every aspect.

revitalization plan to promote Suzhou silk /p >

The status quo of Suzhou silk must be changed.

At the beginning of last year, the municipal Party committee and municipal government of Suzhou made the strategic plan of "inheriting and developing the silk industry in Suzhou, improving the brand and image of Suzhou silk and revitalizing the influence of silk culture in Suzhou". The plan for the revitalization and development of silk industry, which was formulated by the municipal government, soon began operation.

The plan is aimed at accelerating the overall pformation, upgrading and upgrading of the industry and realizing the effective revitalization of Suzhou's silk industry under the market economy.

in the policy guarantee for revitalizing the silk industry in Suzhou, the plan highlights three aspects: first, to set up a leading group for the revitalization and development of the silk industry, and to set up an office as a management and coordination organ for the development of the industry.

The two is to establish "six major aspects and ten key points" to foster support, namely ten key priority enterprises, ten characteristic tourism and tourism business attractions, ten key science and technology tackling projects, ten key supporting brand names, trademarks, ten key supporting technologies, quality standards, ten key support gurus, talents, and teams.

Financial support, Co ordinating the establishment of special funds for the revitalization of the silk industry in Suzhou with a quota of not less than 50 million yuan, and making clear the seven key supporting projects of the industry, namely, upgrading major industrial and technological links of the industrial chain and the overall level of the industry, promoting the development and industrialization of new silk products, promoting the development of advanced product standards, speeding up the implementation of the brand building strategy, creating a well-known brand work, actively expanding domestic and foreign markets, building a sound marketing network, and achieving the work of major marketing achievements; carrying out the collation, protection, rescue, and innovative development of traditional silk technology and silk varieties, silk files, setting up master workshops, and building platform carriers for silk cultural and creative industry parks, exhibition exhibition centers and industrial gathering bases to enhance the cultural image of silk. Three is to increase the special level.

At the same time, we should actively help enterprises win various kinds of development funds, project funds, market funds, support funds and so on.

At P's forum yesterday, Zhou Naixiang ordered the leaders of the relevant units here again to give the plan: since it has a plan, it must comply with it.

Zhou Naixiang suggested that we should speed up the planning of specific projects.

At the meeting, he quickly confirmed that the Finance Bureau had prepared 10 million of the guiding funds in the early stage, and asked the letter committee to make a plan as soon as possible to send the money.

For the key items mentioned in the forum, such as silk archives and silk geographical indications, Zhou Naixiang also works on the spot and distributions work one by one.

"Efforts should be made to support all sectors of the community to revitalize" a href= "http://www.91se91.com/news/index_c.asp" Silk > /a ".

Zhou Naixiang said at the meeting, "Suzhou silk is promising. We need to work hard to re start Suzhou silk brand."