Wen Qi Inspects And Takes Lessons From BELLE Shoe Industry

Jin Zhexin, chairman and President of RTHK group, rarely used these two words to describe his new a href= "http://www.91se91.com/" target= "_blank" > shoes /a industry (Shenzhen) Co., Ltd., which was held in Century Plaza Hotel at BELLE Century Plaza Hotel.

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< p > Japan group is the first Wenzhou shoe manufacturer to be allowed to visit BELLE in all directions so far.

BELLE, a Hong Kong funded company, adopts a business operation mode that is in line with international standards.

At the same time, Zhao Xiaolong, an Ordos dealer who sells BELLE shoes and AOKANG shoes, has regrets that BELLE has been selling BELLE for more than ten years. It is unnecessary to say that Deng Yao, the chairman of the international board of directors of BELLE, is not seen by her chief executive, Sheng Bai Jiao.

When ordering orders from BELLE, you take the 15 yuan lunch voucher you have to eat in the mess hall, and no one greets you.

This is still a human touch of AOKANG. Whenever you order from AOKANG, you can meet and talk with AOKANG chairman Wang Zhentao, or say hello.

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< p >, therefore, the Japanese Thailand was allowed to visit BELLE, especially Wenzhou footwear industry colleagues.

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< p > 260 acres of factory area there is no employee wandering around the staff even to the bathroom, will be placed on the location of the missing post card < /p >.

< p > April 25th at 2:30 p.m., with the Japanese Thai Group "mutual learning and mutual participation, entering the Pearl River Delta" study group, 16 executives arrived at the new Belle shoe industry (Shenzhen) Co., Ltd., located on the West Road of Hua Long Road, Longhua District, Shenzhen.

The factory area is one of BELLE International's 7 manufacturing bases in the mainland.

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< p > in the 3 hours of the day's inspection, BELLE's management level of employees has made Jin Zhe, vice-chairman of the Japanese Thai group, be amazed: "260 acres of factory area, more than 13000 employees are in it, but there are no employees in the factory area during work hours. Unlike the factories in Wenzhou shoe factories, the children of management staff are running around, and employees are swaying."

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< p > Jin Zhemin noticed that even in the BELLE production workshop, even if the employees had nothing to do for the time being, they were sitting in their posts. Unlike the shoe factories in Wenzhou, when the production of the workshop was not busy, the employees walked around and swam around the East. "BELLE employees even connect to the bathroom, so they will put the" missing post "position in order for the management to know.

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< p > new employees first learn corporate culture, technical workers, and then carry out professional training < /p >

Gao Shanfang, manager of quality management department of new Belle footwear (Shenzhen) Co., Ltd., said that BELLE's new employees should receive training in corporate culture and corporate philosophy, "said P.

If it is a technical worker, he will also receive professional training at the company training center. "If a simple post is taught by the teacher in the workshop,"

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< p > Jin Zhexin recognizes this: "after Wenzhou shoe companies recruit technical workers, they usually do not carry out professional training directly in the workshop, which is actually a great loss. If employees do not even agree with the idea of enterprise, how can they work well?" < /p >

< p > 260 processes to produce a pair of shoes. At present, Wenzhou shoes enterprises are generally more than 100 times < /p >.

Gao Shanfang, manager of the quality management department of the new Belle shoes industry (Shenzhen) Limited, and Hong Wei, manager of the enterprise development department, said that in order to make the shoes well, the bottom and bottom of BELLE shoes are all produced by the company itself, unlike other shoe companies, which are purchased from the sole factory. "This shoe fit with the shoe upper is more precise and the shoes are more comfortable."

So BELLE made a pair of shoes and divided them into 260 processes.

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Jin Zhihua, vice president of sun Tai Group, who has made shoes for nearly twenty years, sighs that BELLE has 260 processes. Although there are only 2 employees in some processes, there are detailed process instructions in every process, and the level of standardized production is quite high. P

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< p > reporters learned from many sources that the production process of a pair of shoes by the shoe manufacturers in Wenzhou is generally more than 100.

Even in the shoe industry of Wenzhou, the first "provincial fine management demonstration enterprise" Zhejiang AI man Lian shoes company has less than 200 processes.

Zheng Xiaoan, assistant general manager of AI man Lian production, said yesterday that although Wenzhou shoe enterprises can also subdivide the process to about 260, after subdivision, management can not keep up.

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< p > < strong > "China shoes industry legend" BELLE < /strong > /p >

< p > BELLE's development in mainland China is actually "younger" than many Wenzhou shoe companies.

The "BELLE" brand was registered in Southeast Asia in 1979. The first factory registered in mainland China was 1991. In March 8, 1992, BELLE shoes were put into operation in Shenzhen.

Most of Wenzhou shoe companies such as Kangnai, AOKANG, Japan, Tai Yi, Australia, and jlda started in the mid and late 80s of last century.

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The information disclosed by BELLE international revealed that last year its sales revenue was 32 billion 859 million yuan, its profit was 5 billion 402 million 900 thousand yuan, and its market value was 113 billion yuan. P

BELLE chief executive Sheng Bai Jiao believes that when an enterprise has a mature brand, it can choose manufacturers at will, so long as the quality meets the requirements, without too much investment in fixed assets, it will be profitable.

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As of December 31, 2012, BELLE has 17712 self retailing stores in mainland China, and 148 self retailing stores in Hong Kong and Macao.

Last year, the top ten of the women's shoes sold in the Chinese market were 6 brands belonging to BELLE group: Belle BELLE (first), Teenmix Teenmix (second), Tata he (third), Staccato Staccato (sixth), Senda San Da shoes (seventh), BASTO BASTO (ninth).

Among them, BELLE brand occupies the first place in Chinese women's shoes sales for 17 consecutive years.

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There are 30 international footwear brands, P, BELLE, including Bata, ELLE, BCBG, Geox and Merrell.

BELLE is also one of the largest sporting goods retailers in China. Its brands include Nike, Adidas, Li Ning, Kappa and Levi s.

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< p > detection equipment is very advanced and practical staff research and development "unique weapon" < /p >

< p > when visiting BELLE Laboratory for testing shoes quality, she repeatedly visited China's < a href= "http://www.91se91.com/" target= "_blank" > leather < /a > and footwear industry research institute. Teng Zhijie, vice president of Japan Thai group, found that BELLE's detection equipment is very advanced and practical.

He said that one of the millions of yuan, one of the testing equipment, China leather and footwear industry research institute has only one, but BELLE has bought 3 units, and are running.

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< p > BELLE executives told reporters that BELLE not only acquired the most advanced detection equipment in the world, but also produced many production equipment and became BELLE's "unique weapon" in production practice.

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< p > < strong > < a > href= "http://www.91se91.com/" target= "_blank" > designer < /a > do not allow each other to imitate < /strong > /p >

< p > < strong > the last 3 were pferred or eliminated < /strong > < /p >.

< p > at the exchange forum, Kim zhe asked the new Belle footwear industry (Shenzhen) Limited company responsible person: BELLE international has its own brand of women's shoes. How to solve their R & D design problems and how to keep each brand's shoes kept its own color? < /p >

< p > it is understood that the secrets of BELLE international are two: first, the shoe designers inside the company do not allow each other to imitate each other, but "we can refer to the shoes of others"; second, BELLE international has strict "3 months assessment system" for all its brand designers, and the last 3 jobs are pferred and eliminated.

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< p > Gao Shanfang, manager of quality management department of Xin Bai Li shoes (Shenzhen) Co., Ltd. said that traditional industries such as shoemaking can not control the external price of raw materials, but they can tap potential from inside and improve efficiency from management.

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< p > the team of more than 20 people is engaged in enterprise culture < /p >

< p > April 23rd is world reading day.

On the afternoon of April 25th, when he was visiting BELLE, Jin Zhexin found that the blackboard newspaper of BELLE factory had already read the whole day of reading day. Moreover, BELLE employees also used waste leather materials to make a flower paste on the blackboard newspaper, which looked very fashionable.

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< p > > "good service staff can serve good consumers." Hong Wei, manager of Enterprise Development Department of new Belle footwear (Shenzhen) Co., Ltd. explains that the company has a team of more than 20 people to run corporate culture, including 2 monthly corporate newspapers, teaching staff dance and fitness.

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Reporter BELLE's catfish effect < /p > p

< p > Wenzhou shoes and clothing brands have to "seek" department stores if they want to enter large department stores.

However, in the department store, merchants have to "seek" BELLE, because BELLE's multi brand strategy of "own brand + international agent brand" has monopolized the scarce resources of department stores and high-quality channel resources.

BELLE's "catfish effect" has also promoted the awakening and progress of Wenzhou shoe enterprises.

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< p > May 23, 2007, "BELLE international listed in Hongkong, the day raised 8 billion 600 million yuan, the total market value of 67 billion Hong Kong dollars" message, such as the blockbuster dropped, woke up for many years of Wenzhou shoe enterprises, so that some Wenzhou shoe owners have an unprecedented sense of danger.

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< p > second days morning, the Red Dragonfly Group held an urgent high-level meeting to discuss countermeasures.

Qian Jinbo, chairman of the Red Dragonfly Group, said at the meeting: "BELLE is likely to merge us at any time!" Qian Jinbo said: "when BELLE comes public, my first feeling is that whoever buys it now will buy it."

If BELLE sends an invitation, I can refuse it, but it is not difficult for BELLE to buy a brand similar to that of the red dragonfly, which will also make me very passive.

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< p > Wang Zhentao, chairman of AOKANG group, said on many occasions that the listing of BELLE touched him very much. "After six months of listing, my heart has been hanging up, because the Chinese shoe industry will therefore reshuffle."

Wang has repeatedly mentioned the positive effects of listing on BELLE.

In the Spring International Summit held in spring this year, he once again mentioned that BELLE sold 67 billion yuan in 2007 from the time it first launched in 2007 to about 30000000000 yuan last year, which is equivalent to adding a new BELLE every year. "The era of footwear integration has arrived, and only by making use of the capital operation of the listing society can enterprises grow and strengthen, so that they can continue to survive in the market."

He did not deny that BELLE's listing accelerated AOKANG's international listing process.

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< p > > the chairman and President of sun Tai Group, Kim zhe Xin, lamented that in 2000, China Leather Association rated the top ten Chinese shoe kings. In the first place, BELLE ranked sixth, but only 7 years old.

After the listing of BELLE in May 2007, Fila and Miao Li were bought by 380 million yuan and 600 million yuan respectively. In November of that year, in November, the company acquired the sum of "China's first men's shoes brand".

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< p > BELLE's "catfish effect" has launched a group of Chinese shoe enterprises, such as Anta, XTEP, 31st degree, Hongxing Erke, Saturday, AOKANG and so on, to be listed on the capital market, and also let red dragonflies, Kangnai, and Erkang and other shoe enterprises to accelerate the IPO process of enterprises.

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