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    Who Is Coveted The Underwear Market?

    2013/5/15 11:08:00 31

    UnderwearUnderwear MarketUnderwear Brand

    < p > > future youth fashion > a href= "http://www.91se91.com/news/index_s.asp" > underwear market < /a > the test of competition will be enterprise "system war" (brand, product, design innovation, channel terminal, management marketing). Only by "fighting" good system war can we win the business benefit and market.

    < /p >


    < p > < strong > F: the differentiation leads the consumption demand < /strong > /p >


    < p > brand style: sexy, trendy, personality less than /p.


    < p > core competitiveness: quality, design, channel < /p >


    < p > market activity: < /p >


    The development of underwear products at P, while improving the content of science and technology, gives more fashion elements and cultural connotations.

    The brand of FENDY has always been the leader of the industry in leading young fashion underwear consumption consciousness.

    As early as 1999, it was involved in young underwear market segmentation. It is the first brand to enter the market of young fashion underwear industry in China, and to create the "secret of Vitoria" in the East.

    < /p >


    < p > FENDY as the representative of the sexy young fashion brand of the group, its personality label is Sexy&Chic fashion mix and match style.

    The unique and brightly colourful shop image can always stand out in many competitive brands, so that customers can be attracted at the first sight. The concept of Mashup advocated by the brand can be seen everywhere. The beautiful hot water platform shows the hottest new product every quarter, showing the charm of SEXY&CHIC from many angles, drunting the fashionable women's mix and match fashion, creating a bigger mashup space for customers.

    < /p >


    < p > FENDY pays more attention to quality control in addition to leading young fashion trends and designs.

    Ann Li Fang has a strict ISO quality assurance system. In the same industry, she has won the "China environmental label product" eco "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "product certification, and the product has inherited its excellent and excellent lineage.

    In the design aspect, every product designed by FENDY has developed the SEXY&CHIC fashion style. The products that integrate the technology innovation and fashion design not only inherit the exquisite work of the traditional clothing industry, but also provide a more convenient and more humane service for every fashionable woman who likes findie.

    < /p >


    Less than P, the combination of art and Commerce perfectly combines the creative marketing mode with the new retail formats of stores, and advocates a new way of life with imaginative visual expression.

    The brand of FENDY is also strong with the department store's Fashion Shopping Festival. At the end of the shopping mall, the fashion pioneer party and FENDY art concept store show the mixture and innovation idea to the extreme.

    < /p >


    At present, P has nearly 100 cities in the country, with nearly 900 independent stores and continuous development.

    The ubiquitous sales outlets and strong brand influence attract every FD customer to stay here. Sales performance is growing at a rapid speed every year. It is the top selling brand in China's young underwear market, and has been awarded the "ten best selling brand of the same market in the whole country" for 6 consecutive years.

    < /p >


    < p > < strong > Ai Mei: beauty is our nature. < /strong > /p >


    < p > brand style: pink, fashion, self-confidence < /p >


    < p > core competitiveness: color, version, channel < /p >


    < p > market activity: < /p >


    < p > imi&apos (s) underwear is the young fashion underwear brand of the AI group. It is a fashion brand that pays close attention to the lifestyle of young women.

    She used the succinct, fashionable design and jumping colors to speak for young people, synchronized with the fashionable elements of clothing, and the new proposition of "underwear outside wear" exaggerated the temptation of young people and advocated the concept of healthy fashion. Since its launch, Ai Mei underwear has been well received by consumers due to its strict control of product quality and reasonable price positioning.

    < /p >


    < p > Ai Mei brand is positioned as "vitality of the heart" and advocates "feeling fashion and enjoying happiness".

    Butterflies are beautiful symbols and design elements that adorn themselves. They are beautiful desire spirits, and exudes the vitality of life.

    Most of its target customers are young fashion women under 25 years old, who love life, love, fashion and confidence.

    Ai Mei is to seize such a charming personality group, and actively develop a fine fashion underwear, showing a beautiful and colorful world.

    Love is beautiful, advocating the sharing of friends, just like angels lighting your life, bringing all the joys together, letting beauty take you around the forefront of the fashion and enjoying the joy of life.

    < /p >


    < p > < strong > sloggi:. The underwear is released with a tidal current grade < /strong > /p >


    < p > brand style: concise, comfortable and full of vitality. < /p >


    < p > core competitiveness: location, design, channel < /p >


    < p > market activity: < /p >


    < p > sloggi is a lingerie which was born in the European fashion center in 1978. It is a young fashion brand of Ttiumph international group and is sold in more than 30 countries around the world.

    Her success in Europe is obvious to all.

    Sloggi always shows people comfortable, fashionable, sunny and healthy wearing experience.

    With the young people's attitude towards life and sports mode as the starting point, by breaking through the traditional color matching, smart and uninhibited patterns and stripes, sloggi has injected new underwear trend elements.

    < /p >


    < p > Sloggi is concise, comfortable, fashionable and full of life.

    She takes blue as the keynote and is a high-end casual underwear brand.

    In China, the main consumers of Sloggi are 16-25 year old, fashionable women.

    They have a beautiful longing for life and full of love for freedom.

    Sloggi comfortable and considerate design and technology are compatible with consumers' pursuit of free pursuit.

    In terms of material, it emphasizes soft and comfortable, and enjoys the favor of European women with simple basic pants. In recent years, it has taken the declaration of self assertion and personal style to capture young people.

    < /p >


    < p > in the young and fashionable market, sloggi plays an important role. As a unique personality, < a href= "http://www.91se91.com/news/index_c.asp" > lingerie brand < /a >, from the pure design idea of Pure, with the comfortable dressing philosophy as the basic demand, and then inject the young vitality of the fashion factor, so that women's dress quality to the latest level.

    For every woman, wanting to experience the latest fashion wear quality and fashion is to have pure, comfortable, simple life aesthetics experience in underwear.

    < /p >

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    Underwear Products Have Unique Personality And Diversity To Cater For The Market.

    When the designer's ideas are conflicting with the needs of the market, how to balance the benefits between them is a matter of reflection. Of course, for the market, how to guide young fashion consumers is very important, so that they can actively participate in it, and more conducive to the healthy development of the brand. In short, young and fashionable brands should have their own unique personality and distinctive brand image will be more conducive to the promotion of products. Only by

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