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    Underwear Products Have Unique Personality And Diversity To Cater For The Market.

    2013/5/15 11:12:00 31

    UnderwearUnderwear MarketUnderwear Products

    < p > the beautiful appearance of a product can catch the eye of the consumer, and it is the first key element to attract customers into the shop.

    The next step is to try to feel the comfort and fitness of the product, so that consumers can feel good about the product and be satisfied with the utility and function of the product, so as to facilitate the purchase action.

    < /p >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > underwear < /a > is the leading role of fashion industry as well as garments. Fashion colors, design elements, styles and decorations blend with underwear and garments.

    < /p >


    < p > < strong > unique view of epidemic > /strong > /p >


    < p > underwear is different from the fashion trend of garments. Besides the color and fabric of the products, the technology innovation and fashion trend are perfectly integrated to develop new technology, such as sewing process, new cup research and development, printing process, which can guide the trend.

    < /p >


    < p > in the domestic market, apart from several brands of underwear, such as Ann Li Fang, Adam, and youngon, have launched the brand of younger route, few companies have developed specifically for the needs of young women with medium income.

    < /p >


    < p > according to Wen Qing, director of the market and brand center of Anli Fang, since its establishment in 1999, FENDY has broken the fetters of eastern and Western cultures, blended the international vanguard fashion with cartoon art, and interpreted the vitality of fashionable women with the pioneer personality.

    The design takes sexy, fashion and personality as the theme, forming a sharp difference from the similar products in China.

    < /p >


    "P" and fashionable and stylish tide brand RUBii ruby, catering to the independence and publicity personality of the 80 and 90s, brought the trend whirlwind for the young people, and led the fashionable women's close fitting clothes to match the fashion trend.

    < /p >


    < p > product design is closely related to market demand.

    The promotion of product color, the optimization of process technology, the shaping of brand personality and the upgrading of terminal image will all contribute to the promotion of products.

    Products can drive sales, and the personalized display and advertising promotion of thematic windows in every season will greatly enhance the sales volume of products.

    < /p >


    < p > < /p >.


    Young fashion brands should have their own unique personality in order to better serve the consumers of brand P.

    < /p >


    < p > < strong > product style diversity < /strong > < /p >


    < p > in the product design, Feng Di Shi constantly displays the charm of SEXY&CHIC from many angles, extending the same design theme to all kinds of products, synchronizing with the fashionable elements of clothing, and putting forward the new idea of "underwear outside wear", rendering the young temptation.

    This year's spring and summer new products mainly focus on fresh ice cream, colorful candy, soft pink and so on, making it refreshing in the early spring. Refreshing colors are refreshing in the early summer.

    This spring and summer refreshing classic blue, white and orange red interpretation of the most classic immortal soul of the Navy wind Style, the colorful tones reflect the vitality of the bloom, bringing the fresh feeling of this season.

    < /p >


    < p > the seemingly small product is not difficult to design.

    Its technology is testing the core technology of every enterprise.

    Take the new cup type developed by Feng Di Shi, it has to go through dozens or even hundreds of experiments and improvements, including technological progress, printing technology innovation, sensitive color fastness and other processes, to ensure that products are healthy, comfortable and green.

    Through the high standard of qualified test, we choose the best new product into production in many test products.

    From product marketing to consumer acceptance and recognition, we need to package the product characteristics in a comprehensive way, and guide them from perceptual and rational perspectives. This is a process of long-term investment and patience.

    < /p >


    < p > new product design, underwear cup type innovation, new technology development and application is difficult.

    Underwear sales in the market are similar, and consumer buying habits are firming.

    The introduction of new products requires a long period of time. The cost of new product development and input production is high, while the income of most products is not directly proportional to input. Mass consumer groups have relatively slow acceptance of new products, and the huge gap between R & D costs and low returns largely obstructs the speed of R & D and update of products.

    < /p >


    "P", every quarter of the product, the market is to visit and research, and the feedback from market demand will directly affect the design and development of products.

    The design and R & D of all products of Feng Di poetry is based on meeting the needs of consumption, what kind of cups, colors and types of flowers are suitable for consumers of any age group. The difference of consumption habits between North and south cities, the difference of consumption power of cities, and the purchasing power of target consumers are all considerations for product design and development.

    < /p >


    < p > this is mainly due to young people's < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > consumption is highly sensitive to price and new demand is large.

    Products are quick to update, and products with good quality, low price and distinct personality are more easily favored by young customers.

    There is still much room for development of young fashion underwear. At the present stage, most underwear brands introduce underwear, swimsuit, cotton sweater and home clothes.

    Through the consumption survey of female consumer groups, it is found that the sales of women's clothing categories are obvious, and the guidance of personality style matching is more popular.

    < /p >


    < p > the brand of findi is to provide better services to women's customers. For example, to create a more perfect shape, start developing new products, strengthen the proportion of garments, add leggings, jewellery bags and other clothing to match the development of auxiliary accessory products.

    < /p >


    < p > > when the idea of < a href= "http://www.91se91.com/" target= "_blank" > designer "/a" is in conflict with the demand of the market, how to balance the benefits between them is a matter of thinking.

    Of course, for the market, how to guide young fashion consumers is very important, so that they can actively participate in it, and more conducive to the healthy development of the brand.

    < /p >


    < p > in conclusion, young and fashionable brands should have their own unique personality and distinctive brand image will be more conducive to the promotion of products.

    Only by catering to the market can we better serve the consumers of brands.

    < /p >

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