International Brand PCB Launches Brand Licensing In China
< p > Fashion from Dublin, Ireland, "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "and artist Paul Costello [Paul Costelloe] has been the leader of the British fashion industry in the past 30 years.
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< p style= "text-align: center > > Fashion Designer and artist Paul Costello [Paul Costelloe] < /p >
< p > in the 60s of last century, he came to Paris's La Chambre Syndicale de la Haute Couture fashion school to learn advanced customization, and served as an assistant to Paris's famous designer Jacques Esterel.
Later, he worked in the famous designer studio in Milan, such as La Reniscente, and Anne Fogarty in New York.
The charming cutting process is the design symbol of Paul Costelloe.
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P returned to Dublin in 1978, and established its own fashion brand PAUL COSTELLOE (hereinafter referred to as PCB]) in 1979, and established flagship store in London in 1994.
As one of the most important designers in London show, Paul Costelloe participated in the 18 London Fashion Week and became the opening ceremony for 8 times. It opened the curtain for fashion week and played a decisive role in the global fashion industry.
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< p style= "text-align: center" > Autumn Winter 2013 < /p >
< p > Paul Costelloe as early as in the 80s of last century, it was famous for the fashion industry in London and Dublin. It was one of the designers of the royal family's a target= _blank href= http://www.91se91.com/, and the designer of Diana's [Diana] princess.
In the British royal wedding of Prince William, which was a sensation in the world before long, many princesses and royals wore their designs. Among them, the most attractive thing is the design of the princess of the equestrian queen named "rebel Princess". The design of the iron gray dress and hat of PHILPS Princess [Zara phillips] also came from the masterpiece of Paul Costelloe.
For the new Paul Costelloe, Zara PHILPS Princess [Zara phillips] is always at the forefront of fashion.
In addition, many social celebrities are loyal supporters of Paul Costelloe, such as the Royal Duchess of York [the Duchess of York], Liza Minnelli [Lisa Ming Nelly] and other royal aristocracy and entertainment celebrities.
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The design works of < p > Paul Costelloe appear frequently in major international competitions as team members, such as England women's cricket team [England Women s Cricket Team], Ryder Cup Golf [Wives and partners, [Wives, Women, Olympic Games delegation.
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< p style= "text-align: center" > Autumn Winter 2013 < /p >
< p > from the beginning of brand building, PCB has been growing rapidly. For many years in London fashion conference, Paul Costelloe has made his creative design shocked and sensed at the conference show.
Women's clothing is one of the core performances of PCB. PCB's main line and evening dress reflect Paul's design concept --- the real feminization of fabric and make them feel good and mobile.
The men's wear series is also on display in London Fashion and is probably the fastest growing part of the brand, and the latest series of "Costello and his sons" contains the most valuable concept of the Paul family.
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< p > at present, the design of household products, jewellery, glasses, porcelain and clothing accessories has been continuously added to the original core items and has achieved great success.
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< p > with Paul's deep Irish American lineage, Paul's goal in the next ten years is to see that this brand extends to more new and different categories of products and spreads all over the world.
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< p style= "text-align: center" > Autumn Winter 2013 < /p >
< p > 2011, under the coordination of the Irish government, Paul Costello held the first release of China in Qingdao (International) fashion week at the invitation of the Qingdao municipal government.
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< p > the flying fox with shields is a famous commercial brand of Mr. Paul Costelloe, enjoying a good reputation in London and throughout Europe, as well as a symbol of quality and taste.
Diana Wang Ki and Zara Phillips (Zara. PHILPS) and other royal family members used the logo.
Its products include clothing, home textiles, bathroom, leather goods, bags, accessories, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat, scarf, necktie, jewelry, glasses, porcelain and so on.
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< p style= "text-align: center" > Autumn Winter 2013 < /p >
The garments of < p > PCB consist of LONDON series, COLLECTION series, CASUALWEAR series, SPORTSWEAR series and so on. LONDON series has been given the British classic style definition, which represents the most classic and most elegant brand connotation of PAUL COSTELLOE brand.
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< p > 2013, Qingdao stellar group obtained the authorized authorization of PCB|LONDON series of men's business management rights in mainland China.
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< p > PCB in China, we take full advantage of PCB's international influence and adopt the way of brand licensing to help Chinese enterprises develop the fashion brand industry.
We are focused on the long-term development of PCB business, so when the brand is authorized, the qualification and concept of the authorized business are regarded as the first condition.
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< p > PCB authorized to obtain the enterprise, not only the right to use the brand is benefited, but through the design guidance of Mr. Paul, your product is more creative, and the integration of the localized brand management team [PCC] makes Paul's guidance closer to the Chinese market.
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< p > because PCB is a global brand, we are more focused on the sharing of supply chain resources. This will enable every PCB authorized member to get the support of PC. At the same time, it requires every brand authorisation and other brand authorization to form the sharing of resources. This is not only a reason for improving bargaining power, but also a member of the PCB family.
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< p > in the fast developing China, PC pays attention to the mode innovation in the traditional industry field. We will build the data management center of PCB, and all the authorized providers will manage the purchase, sale, withdrawal or enterprise resources on the unified platform, so that all the licensees can get stable data support and barrier free information communication, and provide the possibility for deep excavation of data value.
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