Tai Zi Long And The Whole World To Enter The Clothing Business Market

< p > the well-known official store operator of the world has announced the cooperation agreement with the domestic line "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand" -- Zhejiang Tai Zi Long "a target=" _blank "href=" "target=" > dress less than "Limited by Share Ltd" to reach a cooperation agreement, hand in hand to enter the clothing e-commerce market. Wang Ting, assistant general manager of Tai Zi Long Dress, said that the strategic cooperation with the whole world will serve as the bridgehead for the development of e-commerce in Tai Zi Long group. The Internet will become an important position for the brand marketing of Prince Tai Lung, so that consumers can experience the cultural connotation of the quality and love life of the prince. < /p >
< p > Zhejiang Tai Zi Long Dress stock Limited by Share Ltd was founded in 1995. At present, it has led to the operation of "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a ", with an annual output of 30 million kinds of garments. The group's flagship brands include Taizi long men's wear, tedelonwhite and white high fashion women's wear, riab high-end casual men's wear, Dragon Prince's children's wear and ryma fashion casual wear and many other famous brands. Among them, "Tai Zi Long" men's clothing has more than 2500 franchised terminals in China. It is the first high-end brand operation company with independent intellectual property rights and innovative research and development system in China. < /p >
< p > > as the "top 100 clothing industry in China" and "the top 500 Chinese private enterprises", the prince's group has been selected as the 500 most valuable brand list in China and the most powerful brand in China, and has been identified as "the 100 most potential enterprises in China" by Forbes magazine. And the dragon's men's wear has also been squeezed into the "top ten competitiveness of China's apparel industry", "top ten casual wear sales" and "30 strong brands of Chinese nation". < /p >
P Zhejiang International Technology Co., Ltd. was founded in 2010. It has more than 100 employees, and its backbone members have many years of experience in e-commerce. The main business is to provide B2C official mall construction services, help brand enterprises to enhance brand value and expand sales channels. Through official business hosting services, enterprises can help to increase market share and reduce sales costs. Consumers purchase genuine goods from official commercial stores, which not only get direct after-sales service, but also get better online shopping experience. Throughout the world, it has been rated as "China's trustworthy enterprise", "Zhejiang advanced unit" and "Zhejiang Province's most investment potential enterprise" in successive years. < /p >
< p > > according to Ding Guodong, Mr. CEO, the strategic cooperation between the prince and the world is different from the product of affiliation or store opening. This mechanism is an equal relationship, which is responsible for the construction of the official mall of Tai Zi long, and carries out online marketing and brand promotion by means of integrated marketing to help Tai Zi Long Dress enhance brand value in the Internet field. This cooperation is mainly seen in the channel advantages and implementation capabilities of micro-blog, WeChat, Internet advertising and new media communication. < /p >
< p > Ding Guodong analysis shows that at present, there are two ways for enterprises to develop e-business, one is to place products in a more famous shopping mall platform, the other is to establish their own official mall. These two ways are like western medicine and Chinese medicine. Western medicine is settled in China, and Chinese medicine is self built. If the western medicine prescribe the right remedy, it can quickly improve the online sales volume, but the rules are relatively restricted. The customers who settle down belong to the mall platform instead of the enterprise. If the western medicine is stopped, the enterprise will not accumulate value. Self built official mall is the basis for enterprises to develop e-commerce. It is just like a Chinese herbal prescription for enterprises to carry out network marketing. It can improve the fundamental marketing mode of enterprises, and is especially important for long-term brand building enterprises. Chinese medicine is not much harm, but the effect may be a bit slow, and need to be gradual. First, the official website is based on the accumulation of loyal consumers, not from the beginning. After accumulating a large number of loyal consumers, consumers will naturally bring profits to enterprises through repeated consumption, and form support for offline brand channels. They can also make full use of consumer resources to carry out research to improve their products, which is of great help to the rapid development of enterprises. < /p >