LV Bow To The Chinese Standard, Not Arrogant And Prejudiced.

A month ago, the Zhejiang provincial commerce and industry department inspected the LV store located next to the most prosperous Wulin Square in Hangzhou, and finally decided that it was unqualified. The unqualified products were investigated and dealt with. 556 goods were withheld on the spot and punished. Hangzhou shop was closed for more than 10 days and fined more than 460 thousand yuan.

(LV) because of the lack of backpack material standard, Louis Weedon has been violating China's regulations on knapsack standards. Therefore, LV's backpack has been judged unqualified by the Zhejiang Provincial Bureau of industry and commerce. In the face of this quality gate incident, Louis Weedon officially apologized to Chinese consumers through the media, and set up a working group in China to study the quality requirements of China.

Zhang Hanlin, President of WTO Research Institute of the University of foreign trade and economics, holds that whether it is foreign brand or our domestic brand, whether it is a famous brand or a general brand, it must have a very important sample label for consumers. This is a basic requirement. As international frictions become more frequent, whether foreign brands enter China or China's products are exported to foreign countries, everyone should abide by the same rules of the game.

LV apologizes to the whole nation. The Chinese standard is not "arrogant and prejudiced" LV. These two ordinary letters are not the same in many consumers' minds, because it is the abbreviation of Louis Vuitton, the top luxury brand in France. Although the brand is expensive, it is not surprising that people who pursue fashions are rather frugal, but also have to wear a LV backpack. However, many Chinese fans of LV are surprised. Not long ago, Louis Weedon was investigated by the Zhejiang business department because of the unqualified quality. How could such a famous brand, such an expensive package, cause quality problems?

So what's wrong with LV's package?

Yang Zhimin, deputy director of the national footwear quality supervision and Inspection Center (Wenzhou), said: "lacking a standard sample, the lack of this standard sample is mainly insufficient for understanding this domestic standard."

Yang Zhimin told reporters that in April 18th of this year, the Zhejiang industrial and commercial bureau organized a routine inspection of the commodity quality in the circulation field. In the Hangzhou store of Louis Weedon company, the industrial and commercial personnel extracted three backpacks that were being sold, and sent them to the national footwear quality supervision and inspection Center for quality inspection. The most powerful inspection team was sent to Louis Weedon, the internationally famous brand inspection center.

Yang Zhimin: "we also attach great importance to it. It also sends our technical experts to conduct tests. We have another technical expert following up, because maybe their brand is also a famous big brand. We don't want to make any mistakes in this matter."

Reporter: "so be very careful?"

Yang Zhimin: "yes."

After a lot of checks and checks, a week later, the test results came out: the three Louis Vuitton backpack being inspected was judged to be an unqualified product, which is beyond everyone's expectation.

Consumers: "I didn't expect such a famous brand would go wrong. I was really surprised."

What exactly is LV missing?

It is a piece of leather that is tied on the backpack. It must be the same as the material and color of the backpack. Many people usually do not pay much attention to this standard sample. Even if it is lost, it will not affect the appearance of the backpack. However, when it comes to the quality inspection department, how does it reduce the quality of the standard sample?

Yang Zhimin: "consumers can understand through this standard sample that the main material of this package is cowhide or artificial leather, because the difference between the leather and leather made by our consumers is different from that of artificial leather, including the difference of price and quality."

Why can a backpack be judged as an unqualified product without a standard sample?

Yang Zhimin produced their judgment basis.

Yang Zhimin: "it is the standard of QB-T133-2004 back pack, so this is the light industry standard of our country. It is mainly the appearance quality requirement, the eighth points in fifth points and one, it has a standard sample requirement, the standard sample then its requirement is the quality of the main material and the main material of the product is the same as that of the back body package, so the quality of the overall appearance is not qualified if there is no standard sample, so the three packages of LV this time is because the label problem is totally classified as an unqualified brand."

Since there is no standard material for backpack material, it violates our regulations on knapsack standards. Therefore, LV's backpack is judged to be unqualified by the Zhejiang Provincial Bureau of industry and commerce. However, some people do not agree with such a decision, because in their view, whether there are standard samples will not affect the use of the bags, and will not affect the quality of the packages, so judging from this failure of the knapsack, it seems that there is something in a teacup.

Hangzhou citizens: "I don't think there is a problem with standard samples. Anyway, they will not affect the quality and use of bags."

However, for this view of the consumer, Zhang Hanlin, the president of the WTO Research Institute of the University of foreign trade and economic cooperation, does not agree.

Zhang Hanlin, Dean of the WTO Research Institute of University of International Business and Economics, said: "whether it's a famous brand or a general brand, it must have a very important sample label for consumers. This is a basic requirement. Therefore, we think it is not a big deal. Whether it is domestic or foreign, no matter which country or region we come from, we all adopt the same standard. This does not exist a violation of WTO's national treatment requirements, which is fine."

On the tag of the LV backpack, it can be clearly seen that such a line is marked: the implementation of China's QB-T133-2004 standard, but for some specific provisions in this standard, Louis Weedon company obviously does not know much about it.

LV Shanghai Regional Manager: "not quality problems."

However, in the inspection department, there is no standard sample is the appearance of the quality is not qualified.

Yang Zhimin: "it does not fully understand the standards of our country, so this is a common problem of some of our foreign brands, as well as the general agents of our country. It should be said that when we imported leather shoes before, we found this problem. Although their products are clearly shown in the package, they are some of our domestic standards, but they do not go to a good understanding, often in the logo, there are some problems in the standard sample, which is the appearance quality is not qualified."

The international brand LV is judged to be an unqualified product by the Zhejiang Provincial Department of Commerce and industry. The Hangzhou Tower is located in the most prosperous shopping mall near Hangzhou. It is the most high-end shopping mall in Hangzhou. It has gathered many famous international brands. The Louis Weedon store is the most prominent place on the first floor of the Hangzhou Tower. It is understood that the sales volume of the shop last year was nearly two hundred million yuan, which was next only to the two shops in Beijing and Shanghai. However, it was found in the LV shop which was hot in business, but the products were not qualified.

In June 6th of this year, the Zhejiang Provincial Department of Commerce and industry investigated and dealt with the unqualified products sold in the exclusive store. 556 goods were seized on the spot. Then, Louis Weedon Hangzhou store quietly closed down, and the consumers in Hangzhou were very surprised at the sudden closure of LV.

Hangzhou consumers: "unqualified, with how comfortable, with the heart is not steadfast."