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Reflections On The Development Direction Of Sportswear In Post Olympic Era

2008/7/9 0:00:00 10277

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In the eyes of numerous enterprises, the Olympic arena is the arena of competitive sports. Its charm lies in its business opportunities everywhere. Every move can attract countless eyeballs. Like a giant magnifying glass, every move of the enterprise has been magnified in the context of the Olympic Games. From the moment China successfully bid for the Olympic Games, Chinese sports enterprises are ready to go. In the past few years, no matter what way and means they are using, they are trying to link up with the Olympic Games. This has also made the Olympic economy the most popular keyword in recent times. In August 8th, the Olympic Games will be opened soon, and Olympic marketing will also usher in the final climax. Now, we would like to know how the sports brand will be adjusted after ten days of concentrated display. What are the efforts made for the Olympic Games? What will be the sports brand in the post Olympic era? At the twenty-second session of the sports fair that just closed, we will focus our attention on the thinking of the post Olympic era. Who is digging the Olympic value? At the just held China International Sporting Goods Fair, there is an Olympic area, including Adidas, Haier, Panasonic and other Olympic partners. Even if they do not belong to sports brands, the "bones and bones" of the Olympic Games still make them a member of the sports event. Compared with them, the real sporting goods companies are not letting go of any opportunity to become the leading role in the exhibition. Adidas and Nike do not need to say that Adidas has acquired the identity of the Olympic partner. Its figure will be accompanied by the Olympic Games from beginning to end. Nike, the internationally recognized world-class brand, should not be underestimated from the Olympic Games. Only the Olympic team they sponsor can be listed on a long list. At the current sports Expo, the elements of sports and Olympic Games can be seen everywhere in their booth. Adidas's "Made for BeiJing made for Beijing" is undoubtedly a conspicuous imagination. In, Anta, the director of marketing, said that the Olympic Games itself only had more than ten days, and it was only held in several cities. What people are more interested in is the spirit of sports. Sports can bring happiness to every city and every corner. In preparing for the Olympic Games, Anta also made quick preparations, sponsoring a number of sports events and many sports teams, warming up for the upcoming Olympic Games. Another famous sports brand in China, Lining, sponsored the Chinese gymnastics team, diving team, table tennis team and shooting team for the 2008 Beijing Olympic Games. It also sponsored the Spanish basketball team and the Argentina basketball team, as well as the two Olympic delegation, the Swedish delegation and the Spanish delegation. Besides, other powerful brands in China are approaching the Olympic Games in various ways. For example, Hongxing Erke sponsors the Korean Olympic delegation, and Kang Tai marriages Lithuania. Under the banner of the Olympic Games, there are countless dynamic Chinese enterprise athletes. Whether Anta or Lining, these sports brands can be regarded as veteran veterans. In order to share the business opportunities brought by the Olympic Games, a number of new sports forces have also sprung up. In 2007, the chairman of the cat sports brand has just been set up. Lin Lin, chairman of the company, has no doubt that the establishment of the cat man movement is a great influence on China. At the twenty-second volume Expo, international brands also showed a positive attitude as a whole. The famous brands such as MIZUNO, YONEX and PUMA came into full play. According to the organizing committee, there are a large number of international brands exhibiting this year, including old friends on the stage of the return to the Expo, and the first new friends to enter China. Korean brand Yue Ke Pu joined the Expo for the first time this year. They just entered China in 2007. Mr. Zheng Changhao, chairman of the company, also expressed the expectation of China's Olympic economy in the interview.