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    An Exception To Mark'S Native Fashion Designer

    2013/5/17 21:19:00 62

    MarcoLocal Fashion DesignerPeng Liyuan

    < p > < img align= "center" border= "0" alt= "" src= "/uploadimages/201305/17/20130517092219_sj.JPG" / "> /p >


    < p > First Lady Peng Liyuan has made the local design, "exceptions" and other domestic high-end designer or custom clothing brand become the public search hot words.

    And the founder and designer of "exception", mark also burst overnight.

    < /p >


    < p > < /p >.


    < p > 1994, at the age of 23, she won the gold medal of the second China International Youth brotherhood dress design competition with "terracotta warriors". It is still the youngest record holder of gold medal.

    In 1995, he won the first ten best fashion designers in China.

    In 1996, the "exception" brand was created and served as its design director.

    < /p >


    < p > < /p >.


    P participated in CHIC98 in 1998 and won the double gold award of "best design" and "best quality". In 2002, "exception" was the only clothing brand in Paris that was invited to participate in the 2002 "Beijing clothing show". In 2005, it won the best original award of "blue land" Beijing China Fashion Design Golden Dragon Award and won the "fashion designer" award of Shanghai International Fashion Culture Festival. In 2006, it was appraised as "the 2006 outstanding Chinese fashion designer in the world" in 2006. In 2008, it won the eleventh P Prince Prince prize (The ClausAwards); the center was awarded the honor of the outstanding Chinese designer of the world by the Hongkong design center; <

    < /p >


    < p > < /p >.


    < p > in the designer, mark is an exception < /p >.


    < p > < /p >.


    < p > the first exception is Mark's fame.

    Only participated in a competition, took a "top ten", then "retire into the rivers and lakes", buried in their own brand, but in the circle of fame.

    < /p >


    < p > < /p >.


    < p > the second exception is that her brand is as famous as herself.

    This is rare in China.

    Often it is either brand name or brand name, designers are not known.

    < /p >


    < p > < /p >.


    < p > third exceptions, the fashion designers are dressing themselves up for fear that they will not see him as designer. Today, Marco is wearing a casual shirt with a hat and a loose casual pants, which is simply like a student.

    < /p >


    < p > < /p >.


    < p > Marco said she wanted to be a designer of strength, "this is my position for myself, and finally how I do it, regardless of whether it is internal or external (customer group) will have a fair evaluation."

    < /p >


    < p > < /p >.


    < p > Marco thinks that clothing shows people's characteristics and things that are different from her heart. It is an extension of human thinking and can make "similar" discern you at a glance.

    "In a society like this, people and people interact with each other for a short time. Under such circumstances, there is no in-depth understanding.

    What kind of clothes you wear is like a label of yours, allowing the same kind to identify you and produce the desire to further communicate with you.

    I often find that conversation is speculative when wearing the same taste.

    For example, party who takes part in a more casual acquaintance will have a tacit understanding when they see the same clothes. They often find that many of their views are consistent.

    < /p >


    < p > < /p >.


    < p > "Liyuan style" fire "exception" < /p >


    < p > < /p >.


    < p > "exception" brand was founded in 1996, and persistently pursues "origin, freedom and purity" over the years.

    And supporting this brand concept is a set of self-contained design techniques.

    The so-called self system means that different design points are very distinctive and perfectly integrated.

    < /p >


    < p > < /p >.


    The simple and unique name of "P", "exception" and her inversion, "EXCEPTION", have aroused almost all the curiosity of her first acquaintance.

    The interpretation of the English LOGO design idea is the exception, which is the reverse. It is the portrayal of the exception of the design style: "EXCEPTION" is not following the trend. She always keeps away from the trend of the public, but is constantly creating new trends. "EXCEPTION" is constantly breaking the tradition while constantly changing dreams into reality.

    < /p >


    < p > < /p >.


    < p > "EXCEPTION" is not only a brand, but also a concept. "EXCEPTION" advocates the truth of human nature and respects the intellectual group itself as the existence of life. Our design aims to explore the spirit of people behind the dress, instead of seeing that the dress is not seen in the form of people. Therefore, the exception is the brand of the confident person, and the exception is the confidence and connotation of the wearer so that the "exception" is not outstanding. Every woman who is delighted because of "EXCEPTION" is the designer's spiritual consensus. Her unique aesthetic view is that self confidence makes people attractive rather than deliberately concealing it, and "EXCEPTION" advocates the release of real human nature.

    < /p >


    < p > < /p >.


    < p >, therefore, "EXCEPTION" has a very unique brand culture. - in design, "EXCEPTION" is not a large collection of the popular trends, but after a thorough inspection and analysis by the strong design team on the latest international fashion trends, combined with the urban women's living environment and psychological needs, the design concept of "exceptional" innovation and pcendence is created, creating a concise, implicit, comfortable and practical "EXCEPTION" style with both cultural and artistic characteristics and fashionable taste.

    < /p >


    < p > < /p >.


    What is the design concept of < p > "exception"? In Mrs. Marco's words, "I only express the more perfect and pure realm in my mind through the real time and space."

    Let us return to the free way of the source.

    Most people will feel that this is very vague, but anyone with a design experience will understand what is from the bottom of his heart.

    It means simply doing the "exceptions" of Chinese people.

    < /p >

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