Operation Director Of Micro LOTUS DRESS Talk About The Development Of Chinese Clothing

< p > in recent years, China's garment industry has made great progress, and the development of the garment industry has also greatly promoted the development of China's national economy.

Under the background of the vigorous development of China's garment industry, Chinese garment enterprises are also emerging as the backbone of the garment market and economic development.

With the continuous improvement of people's living standards, the demand for clothing is also gradually increasing. Clothing quality, style and brand have become an important indicator for consumers to choose clothes.

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< p > > a href= "http://www.91se91.com/news/index_s.asp" > "Wei Lian women dress" < /a > has brought forward fashion in different parts of the world, has become the representative of brand fashion, and has become the pronoun of the tide age.

The women's dress that stands out is not only the vanguard of the fashion trend, but also the sales leader.

To this end, the reporter interviewed Ms. Zhang Hua, director of marketing of Wei Lian women's wear market.

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< p > reporter: as a famous brand in the women's clothing market, can you write a myth of lasting selling? What are the secrets? < /p >

< p > Zhang Chang laughs: "in fact, there is no secret. Our grasp of the market is mainly based on its own interpretation of the brand. Fashion has always been our innovation objective and has been investing more in new product research and development.

Consumers like fashionable and fashionable clothes, so if we cater to their needs, they will naturally return them.

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< p > reporter: so what kind of criteria do you have in grasping the characteristics and striving for innovation? < /p >

Zhang P: in fact, everyone's understanding of fashion is different. We give the designer the most room to play and will not imitate or copy. What we want is characteristics and innovation.

At the same time, Wei Lian women's wear has been insisting on the product "a href=" http://www.91se91.com/news/index_h.asp "differentiation" and "personalities" /a from the very beginning. It is also a fundamental reason for us to easily attract the target consumers.

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< p > reporter: is there a way of marketing channels different from traditional brands? < /p >

< p > Zhang: Yes.

In our country, the high-end brand is the main channel of shopping malls, which is also one of the reasons for the high price of brand clothing.

The price is high, the consumption audience is less, the sales volume will be limited, and at the same time, it will fetter the rapid development of enterprises.

And we started the store as a href= "http://www.91se91.com/news/index_cj.asp" > sales terminal < /a > mode to attract investors to join, from factory to shop one-stop supply, so that not only greatly reduced the cost, but also accelerated the speed of logistics, fundamentally controlled the intermediate costs, benefiting the franchisee at the same time, also benefiting consumers, so that consumers can enjoy high-end brand clothing at a very low price. At the same time, it formed a virtuous circle, breaking the sales bottleneck of the traditional shopping mall mode, so that the three parties can benefit.

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After the end of the interview, the reporter visited the workshop and exhibition hall of P.

Busy workers and garment assembly lines, bright showrooms and fashion styles of many kinds of clothing, the hotline of investment consulting hotlines, people feel a strong momentum of a thriving enterprise.

I believe that under the favorable conditions of China's continuous economic development, the development of Wei Lian women's clothing will be wider and wider.

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