Liu Lanjun, The Head Of Changshu World Clothing Center: How Can The Professional Market Take The Road Of E-Commerce?

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201305/10/2013051014154965862.jpg "/" < < > >
< p style= "text-align: center" > /p >
< p > with the Changshu world's "a" target= "_blank" href= "http://www.91se91.com/" > clothing /a > center, this banner market with women's clothing, children's wear and cowboys as the main wholesale market has been innovating in the era of Internet popularity, keeping pace with the times and becoming unique in Changshu's market cluster. This column invited Liu Lanjun, the head of the Changshu world clothing center, to share with him how the professional market should take good care of the electricity supplier. < /p >
< p > distinguished guest: Vice President of China Xingyuan holding group, general manager of Changshu world clothing Management Co., Ltd., Liu Lan Jun, /p.
< p > < strong > reporter: < a href= "http://sjfzxm.com/news/index_c.asp > > Electronic Commerce < /a > is a development trend. How do you see the impact of Tmall and other online shopping platforms on the physical market? < /strong > /p >
< p > Liu Lanjun: 10 years ago, e-commerce is a completely unknown concept for ordinary people. But as a new business mode, e-commerce has penetrated into all walks of life and is becoming an important part of economic life. < /p >
< p > we see that the online shopping platform like Tmall has already had a certain impact on the physical market and has gradually posed its threat. However, we can not simply believe that the era of the physical market is already or will soon be over. < /p >
< p > we believe that e-commerce and physical market two different business models complement each other, each has its own advantages. For example, different vehicles can satisfy people's different needs of life. There is no reason to replace anyone. < /p >
< p > online shopping platform has strong advantages in product price, information acquisition and user operation; however, there are short boards in product experience, after-sales service, logistics and distribution. The key is how to make rational use and integration of these models in combination with their own advantages. < /p >
< p > < strong > reporter: < a href= "http://sjfzxm.com/news/index_s.asp > > market < /a > what is the plan for e-commerce? If it has been implemented, please talk about it in detail. < /strong > < /p >.
< p > Liu Lanjun: the management of business as the source is the business objective of the world clothing center. The market is actively working with several major electricity supplier operators to establish an online shopping mall belonging to the world clothing center. It is also a bold attempt to provide services to merchants in the new mode of physical stores + virtual stores. < /p >
< p > enter the world clothing, a physical store, equipped with an online store, equipped with special operator. Through the online shop to release the latest style, the latest information, the combination of online and offline, to break the space constraints, unlimited extension of the shop space. Through e-commerce, face the procurement terminal, achieve market operation without borders, no geographical restrictions, 24 hours of opening to customers, 24 hours of business do not go out of business. < /p >
< p > reporter: in the face of micro-blog, WeChat, two-dimensional code and many other new media, how do you view these new things? Have you ever tried? If there are successful cases, you can give an example. < /p >
< p > Liu Lanjun: the emergence of new media such as micro-blog and WeChat is an inevitable trend of the Internet development and a new manifestation of the Internet economy at the moment. < /p >
< p > the emergence of these new media is constantly affecting people's way of communication, thereby affecting people's life and work habits. We have been deeply interested in these new things and are committed to more interaction and cooperation with the outside world through these platforms. < /p >
At present, micro-blog marketing and WeChat marketing have become the hot spots of corporate marketing. The world garment center has launched micro-blog and WeChat in addition to its own official website. Through these platforms, the brand image of the world clothing center has been strongly and continuously transmitted, and the business scope of the world garment center has been effectively extended. < /p >
< p > at the same time, in the network interaction, we also get the timely feedback from consumers to products and services, and provide a reference for the continuous improvement of market management. < /p >
Reporter P: < strong > reporter: there are a lot of clothing dealers in the market now. How are they doing? Are there any successful cases? How to guide the merchants to the network platform of the market? < /strong > /p > strong
< p > Liu Lanjun: it is understood that many clothing businesses like to shop in Taobao, and there are many clothing dealers in our market. < /p >
< p > from the various signs in recent years, Taobao platform has also given some businesses unsustainable business difficulties while making a large number of businesses. For those weaker businesses, if they want to stand out from the Taobao platform with massive registered businesses and become consumers' eyes, they need a lot of advertising investment and maintenance. < /p >
< p > in addition, e-commerce platform also needs a good sustainable ecological environment, which requires a management elite team to operate. < /p >
< p > the world clothing center will set up a special e-commerce team to serve our businesses and promote and publicize them. Actively communicate with the merchants in order to enable them to understand our advantages and to integrate and utilize all kinds of network resources to serve them. < /p >
< p > < strong > reporter: Please predict the future mode and development prospect of the professional market electricity supplier. < /strong > < /p >.
< p > Liu Lanjun: for the future profit mode of the professional market, I think the following points should be paid attention to and discussed. < /p >
< p > B2B: that is, the exchange of products, services and information through the Internet between enterprises and enterprises. This mode will be mainly wholesale on the Internet. < /p >
< p > B2C: that is, the exchange of products, services and information through the Internet between enterprises and consumers. This model will mainly be implemented on the Internet. < /p >
< p > O2O:O2O is a new business mode of e-commerce emerging. It will combine the opportunities of offline business with the Internet to make the Internet a front line for offline transactions. In this way, line service can be used to line up customers, consumers can use the line to screen services, and transactions can be settled online, and soon reach the scale. < /p >
< p > I think that the road of the electricity supplier in the clothing specialized market is an unavoidable development journey for the enterprise. In this journey, it is full of twists and turns and will eventually be filled with the smoke of the market war. But opportunities are reserved for those who are prepared. < /p >
< p > < strong > Management Kit > /strong > /p >
< p > shortening the period of "raising business", it is the key to successful operation of every market to enable merchants to recover their investment and make money in advance. < /p >
< p > Liu Lanjun has his own brilliant idea. This interview he gave generously and shared the way of management with the people in the industry. < /p >
< p > 1: to solve the problem of supply and sustainable supply of goods has always been a major problem for the clothing business operators. The world clothing center management company will organize businesses to conduct nearly 100 brand docking meetings with the origin of clothing brands such as Guangdong and Fujian, so that businessmen can act as the most competitive clothing brands and solve the problem of settling agent brands. < /p >
< p > 2: brand development, take the initiative to attack the world garment development team and establish three-dimensional marketing data, and tie in all the department stores, supermarkets, boutiques and clothing operators in Jiangsu. Large scale alliance market meetings are held regularly every year, and garment sourcing Expo is held to help businesses build brand channels. To help merchants enter the two or three line City garment market. Package 3: shopping tourism, stimulating popularity as a benchmark project for government and enterprise efforts. The Changshu world clothing center is a key cultivation project in Jiangsu, a key construction project in Suzhou, and a landmark construction project in Changshu. The first floor is a national AAAA shopping center, which will bring more than 4 million tourists every year. It will also spread the brand image of the world service center to all parts of the world. < /p >
< p > package 4: a comprehensive publicity campaign. The Changshu world clothing center has set up a huge promotion fund to carry out three-dimensional promotion in various channels and in all directions to ensure that the project is prosperous. The world clothing center will regularly carry out publicity on brand image, market culture, create sufficient popularity and financial resources, enhance the ability of "attracting Ginner" and create a sustained market prosperity. At the same time, we will summarize the business resources, release the latest brand activities and wholesale information, and quickly do the prosperous market. < /p >
< p > Kit 5: opening the shuttle bus to open the market buses in Jiangsu to facilitate regular procurement by buyers. The Plaza performing arts center is open at any time to facilitate brand launch of large brands. Signing contracts with many third party logistics companies stipulates timeliness, sending goods at group buying prices and reducing freight costs. < /p >
< p > Changshu world clothing center will hold various types of activities of different sizes. Weekly activities, quarterly activities, for the project momentum, attracting consumers. < /p >