5 Women'S Shoe Stores Seize The "Highland" Of The Five Horse Street.

< p > "giant days this year, we have opened 11 stores in Wenzhou, 8 of which are in the urban area."

Yesterday, the big day "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > industry company general manager Sun Lianli admitted that in May 29, 2010, the big day women shoes in the city five Horse Street opened the first store, tried to explore the meaning of the urban market," less than 3 years later, has opened 23 stores in the urban area. "

< /p >

< p > the first bridge in the urban area, and the women's shoes brand store of Wenzhou, such as Wang Mei, Zhuo Shi Ni, Ju Tian, Hua Nai, etc.

< /p >

< p > this is not a lonely sample of Wenzhou women's shoes returning to the local market to occupy urban streets and lanes.

< /p >

< p > suddenly, like a spring breeze, thousands of trees and flowers will bloom.

Inadvertently, the five streets, the first bridge, Xicheng Road, Fu Qian street, liberation Street, wady road and other streets and alleys have sprung up in Wenzhou, such as Zhuo Shi Ni, Ke Kraft, Kemi Qi, Ju Tian, Wang Mei, Dadong, Hua Li and so on.

These brands have been doing well in the field.

< /p >

< p > 4 Wenzhou women's shoes brand stores are next to each other, < /p >

< p > a few days ago, the Royal girls' shoes store, located at No. 85 of the first urban bridge, opened with Josini's shoes store 87 and the 89 day's shoes store. The first bridge 97 of several shops was Hua Nai women's shoes store.

In a short span of a year, Josini, giant day, Hua Nai and Wang Mei 4 Wenzhou women's shoes brands invariably enter the first bridge.

< /p >

< p > the dealer of Lin Mei Tao, who opened the store at the first bridge, told reporters yesterday that although it rained every day during the first few days of business, the business was fairly good. It was estimated that it could sell more than a dozen pairs of shoes on an average day. "Weekend business is better, and it can sell 20 pairs a day."

< /p >

Less than P, the store opened on the first bridge last August 10th.

Miss Lin, a salesperson, said the first bridge had a large traffic volume and a good business.

< /p >

< p > "Zhuo Shi Ni women's shoes at the price of 300-400 yuan, usually a day can sell 40 to double shoes."

Last year, Zhuo Si Ni store, which took the lead in the first bridge, is doing well.

The store clerk said: "compared to the five Horse Street Zhuo Si Ni store, customers here are more stable.

There are more tourists on Ma Ma Street, but many of them are old customers.

< /p >

< p > 5 women's shoes store monopolizes the "highland" of the five Horse Street < /p >.

< p > when the big day of 2010 was "deep in the army", when the five Horse Street opened a store, the shoe industry in Wenzhou responded with a rather dull response.

Today, however, Josini, giant day and Dadong 3 Wenzhou women's shoes brands have opened 5 stores.

Dadong women's shoes opened 2 stores in Ma Ma Street this year, one of which is a 3 facade of luxury lineup.

< /p >

< p > reporter noted that in the five Horse Street business circle, Zhuo Si Ni brand has opened 4 stores over two years.

In addition to the 2 franchised stores on the five Horse Street, there are 1 on Fu front street and the first bridge.

< /p >

Before "P", local women's shoes occupy the "highland" commercial street in Wenzhou, where AOKANG shoes, Kangnai, red dragonflies, spider king, Dongyi, Jie Hao, and UN Lun brand shoes and Semir, Metersbonwe, Gao Bang and other leisure wear brand "battleground".

< /p >

< p > the brand of Wenzhou leathery women shoes, which once made leather shoes enterprises rather disdain, has made a more intuitive understanding of the rise of Wenzhou women's shoes through the eye-catching performance of Wenzhou's downtown business circle in the past two or three years.

< /p >

< p > the general manager of Wenzhou branch of giant shoe company, Ma Xian Jin, told reporters yesterday that 30 square meters of the five Horse Street giant store, now a rent of five million yuan a year, "the annual rent of each square meter is almost 20 thousand yuan."

A well-known men's shoes business owners think, like the big east women's shoes on the five Horse Street, the 3 facade stores, only a year's rent estimate will cost 2 million yuan, "no strength and strategic vision, the general shoe factory can not get such a big hand."

< /p >

< p > "giant days this year, we have opened 11 stores in Wenzhou, 8 of which are in the urban area."

Yesterday, Sun Lianli, general manager of the giant shoe company, admitted that in May 29, 2010, when the women's shoes opened the first store in the city's five Horse Street, they tried to explore the meaning of the urban market. "In less than 3 years, 23 stores have been opened in the urban area."

< /p >

< p > the first bridge in the urban area, and the women's shoes brand store of Wenzhou, such as Wang Mei, Zhuo Shi Ni, Ju Tian, Hua Nai, etc.

< /p >

< p > this is not a lonely sample of Wenzhou women's shoes returning to the local market to occupy urban streets and lanes.

< /p >

< p > suddenly, like a spring breeze, thousands of trees and flowers will bloom.

Inadvertently, the five streets, the first bridge, Xicheng Road, Fu Qian street, liberation Street, wady road and other streets and alleys have sprung up in Wenzhou, such as Zhuo Shi Ni, Ke Kraft, Kemi Qi, Ju Tian, Wang Mei, Dadong, Hua Li and so on.

These brands have been doing well in the field.

< /p >

< p > 4 Wenzhou women's shoes brand stores are next to each other, < /p >

< p > a few days ago, the Royal girls' shoes store, located at No. 85 of the first urban bridge, opened with Josini's shoes store 87 and the 89 day's shoes store. The first bridge 97 of several shops was Hua Nai women's shoes store.

In a short span of a year, Josini, giant day, Hua Nai and Wang Mei 4 Wenzhou women's shoes brands invariably enter the first bridge.

< /p >

< p > the dealer of Lin Mei Tao, who opened the store at the first bridge, told reporters yesterday that although it rained every day during the first few days of business, the business was fairly good. It was estimated that it could sell more than a dozen pairs of shoes on an average day. "Weekend business is better, and it can sell 20 pairs a day."

< /p >

Less than P, the store opened on the first bridge last August 10th.

Miss Lin, a salesperson, said the first bridge had a large traffic volume and a good business.

< /p >

< p > "Zhuo Shi Ni women's shoes at the price of 300-400 yuan, usually a day can sell 40 to double shoes."

Last year, Zhuo Si Ni store, which took the lead in the first bridge, is doing well.

The store clerk said: "compared to the five Horse Street Zhuo Si Ni store, customers here are more stable.

There are more tourists on Ma Ma Street, but many of them are old customers.

< /p >

< p > 5 women's shoes store monopolizes the "highland" of the five Horse Street < /p >.

< p > when the big day of 2010 was "deep in the army", when the five Horse Street opened a store, the shoe industry in Wenzhou responded with a rather dull response.

Today, however, Josini, giant day and Dadong 3 Wenzhou women's shoes brands have opened 5 stores.

Dadong women's shoes opened 2 stores in Ma Ma Street this year, one of which is a 3 facade of luxury lineup.

< /p >

< p > reporter noted that in the five Horse Street business circle, Zhuo Si Ni brand has opened 4 stores over two years.

In addition to the 2 franchised stores on the five Horse Street, there are 1 on Fu front street and the first bridge.

< /p >

Before "P", local women's shoes occupy the "highland" commercial street in Wenzhou, where AOKANG shoes, Kangnai, red dragonflies, spider king, Dongyi, Jie Hao, and UN Lun brand shoes and Semir, Metersbonwe, Gao Bang and other leisure wear brand "battleground".

< /p >

< p > the brand of Wenzhou leathery women shoes, which once made leather shoes enterprises rather disdain, has made a more intuitive understanding of the rise of Wenzhou women's shoes through the eye-catching performance of Wenzhou's downtown business circle in the past two or three years.

< /p >

< p > the general manager of Wenzhou branch of giant shoe company, Ma Xian Jin, told reporters yesterday that 30 square meters of the five Horse Street giant store, now a rent of five million yuan a year, "the annual rent of each square meter is almost 20 thousand yuan."

A well-known men's shoes business owners think, like the big east women's shoes on the five Horse Street, the 3 facade stores, only a year's rent estimate will cost 2 million yuan, "no strength and strategic vision, the general shoe factory can not get such a big hand."

< /p >

< p > "giant days this year, we have opened 11 stores in Wenzhou, 8 of which are in the urban area."

Yesterday, Sun Lianli, general manager of the giant shoe company, admitted that in May 29, 2010, when the women's shoes opened the first store in the city's five Horse Street, they tried to explore the meaning of the urban market. "In less than 3 years, 23 stores have been opened in the urban area."

< /p >

< p > the first bridge in the urban area, and the women's shoes brand store of Wenzhou, such as Wang Mei, Zhuo Shi Ni, Ju Tian, Hua Nai, etc.

< /p >

< p > this is not a lonely sample of Wenzhou women's shoes returning to the local market to occupy urban streets and lanes.

< /p >

"P >" suddenly like a spring breeze, thousands of trees and pear blossoms.

Inadvertently, the streets and alleys such as the city's five Horse Street, the first bridge, the West City Road, the Fu Qian street, the liberation Street and the wend road have sprung out of the brand store of the Wenzhou revolutionary shoes brand, such as Zhuo Shi Shi, kacf, goremi, great day, Royal sister, Dadong, Hua Dong and so on.

These brands have been doing well in the field.

< /p >

< p > 4 Wenzhou women's shoes brand stores are next to each other, < /p >

< p > a few days ago, the Royal girls' shoes store, located at No. 85 of the first urban bridge, opened with Josini's shoes store 87 and the 89 day's shoes store. The first bridge 97 of several shops was Hua Nai women's shoes store.

In a short span of a year, Josini, giant day, Hua Nai and Wang Mei 4 Wenzhou women's shoes brands invariably enter the first bridge.

< /p >

< p > the dealer of Lin Mei Tao, who opened the store at the first bridge, told reporters yesterday that although it rained every day during the first few days of business, the business was fairly good. It was estimated that it could sell more than a dozen pairs of shoes on an average day. "Weekend business is better, and it can sell 20 pairs a day."

< /p >

Less than P, the store opened on the first bridge last August 10th.

Miss Lin, a salesperson, said the first bridge had a large traffic volume and a good business.

< /p >

< p > "Zhuo Shi Ni women's shoes at the price of 300-400 yuan, usually a day can sell 40 to double shoes."

Last year, Zhuo Si Ni store, which took the lead in the first bridge, is doing well.

The store clerk said: "compared to the five Horse Street Zhuo Si Ni store, customers here are more stable.

There are more tourists on Ma Ma Street, but many of them are old customers.

< /p >

< p > 5 women's shoes store monopolizes the "highland" of the five Horse Street < /p >.

< p > when the big day of 2010 was "deep in the army", when the five Horse Street opened a store, the shoe industry in Wenzhou responded with a rather dull response.

Today, however, Josini, giant day and Dadong 3 Wenzhou women's shoes brands have opened 5 stores.

Dadong women's shoes opened 2 stores in Ma Ma Street this year, one of which is a 3 facade of luxury lineup.

< /p >

< p > reporter noted that in the five Horse Street business circle, Zhuo Si Ni brand has opened 4 stores over two years.

In addition to the 2 franchised stores on the five Horse Street, there are 1 on Fu front street and the first bridge.

< /p >

Before "P", local women's shoes occupy the "highland" commercial street in Wenzhou, where AOKANG shoes, Kangnai, red dragonflies, spider king, Dongyi, Jie Hao, and UN Lun brand shoes and Semir, Metersbonwe, Gao Bang and other leisure wear brand "battleground".

< /p >

< p > the brand of Wenzhou leathery women shoes, which once made leather shoes enterprises rather disdain, has made a more intuitive understanding of the rise of Wenzhou women's shoes through the eye-catching performance of Wenzhou's downtown business circle in the past two or three years.

< /p >

< p > the general manager of Wenzhou branch of giant shoe company, Ma Xian Jin, told reporters yesterday that 30 square meters of the five Horse Street giant store, now a rent of five million yuan a year, "the annual rent of each square meter is almost 20 thousand yuan."

A well-known men's shoes business owners think, like the big east women's shoes on the five Horse Street, the 3 facade stores, only a year's rent estimate will cost 2 million yuan, "no strength and strategic vision, the general shoe factory can not get such a big hand."

< /p >

< p > the opening mode of "rural encircling the city" has achieved initial results < /p >

< p > Zhejiang Royal shoe company is one of the earliest women shoes brands in Wenzhou.

The mode of opening shop is the low cost expansion method of "rural encircling the city", which is commonly used by Wenzhou shoes and clothing brands: first towns, then cities.

< /p >

< p > "Royal sister" is the brand of Royal shoe company.

Chen Wenyi, assistant general manager of the company, is still fresh in his memory of the Royal girls' shoes store in Yi Shan town, Cangnan in November 2007. This is the first store in Wenzhou. "More than 20 square meters of shops, which sold more than 80 pairs of shoes on the opening day."

In April 2008, the Royal Women's shoes sold about 200 pairs of shoes on the day of the opening of the store in Pingyang county. The sales volume was over 30 thousand yuan on that day.

< /p >

P stores in Wenzhou can almost make money. In 2009, the first store in the city was opened in Xicheng Road.

Chen Wenyi said with a laugh: "in July last year, the store made sandals sales promotion activities. It once recorded a record of selling 188 pairs of shoes a day. On that day, two shopping guide members shouted" dead tired ". It was revealed that the annual rental of the store was around 80 thousand yuan, with an average monthly sales of about 60 thousand yuan, which could earn more than ten million yuan a year for the company.

At present, the Royal sister has opened 9 stores in the urban area of Wenzhou, and there are 48 stores in Wenzhou.

< /p >

< p > in Wenzhou, there are 36 giant shoe companies in the exclusive stores, and 23 stores in urban areas, of which only 8 new stores are opened this year.

Ma Xian Jin, general manager of Wenzhou branch of Ju Tian shoes company, is confident. Last year, the sales of giant shoes for women in Wenzhou reached about 30000000 yuan, which is expected to increase by 30%-40% this year.

< /p >

< p > the "return" of the mainland is mainly to display the image and enhance the brand < /p >.

< p > originally, it has done well in the field, but it has rarely seen Wenzhou shoes brand in Wenzhou. Why did it rush to the urban streets in the past two or three years? < /p >

< p > Li Shaozhong, general manager of Zhejiang Gemi shoes company, said that Wenzhou is the "shoes capital of China". It is the base of the shoe factory. If the shoe brand can open the store in Wenzhou, it will play a significant role in displaying the corporate image and promoting the brand.

According to the introduction, in 2011 only to "go home" in the Wenzhou market to open stores in the name of Ge Mei Chi, now West City Road, Huanglong commerce city and other Wenzhou market ten stores, are self operated.

< /p >

< p > Zhejiang nature shoes company's "Zhuo Shi Ni" women's shoes have set up nearly 3000 stores and counters in various parts of the country.

But it has been two or three years since it returned to Wenzhou to open its own stores.

Wu Xianyi, chairman of the company, believes that opening a women's shoe store in downtown Wenzhou is not only a test but also an effective way of self promotion for brand awareness, product R & D design capability and enterprise management level.

< /p >

< p > reporter's notes < /p >

< p > Wenzhou women's shoes accelerate "shuffle" < /p >.

< p > outsiders visit Wenzhou city to go to the five Horse Street, while the five Horse Street is a dish to witness the "shuffle" process of Wenzhou shoe clothing brand.

< /p >

Before and after 2002, more than a dozen Wenzhou leather shoes brands such as Kangnai, AOKANG, red dragonfly, flying ostrich, Japanese Thai, Jie Hao and Australian Lun have been competing in the five Horse Street to show their image and strength.

After several years of fierce market competition, AOKANG, Kangnai, red dragonfly, spider king, and Er Kang have become the "five tigers" of the Wenzhou men's shoes team. With the annual sales volume of more than 1 billion 500 million yuan, the club has left behind the other brands of "mixed up" five Horse Street.

The once famous brands such as "Fei Lu", "Shenzhen Hong Kong" and "Augustus" are gradually fading out of rivers and lakes.

< /p >

< p > men's shoes "shuffle" is beginning to show signs. Once many years' women's shoes outside the walls of Wenzhou, women's shoes begin to "return" to the market of Wenzhou City, such as the five Horse Street. It is foreseeable that the brand of Wenzhou women's shoes is accelerating the "shuffle".

< /p >

< p > since the first store of Wenzhou women's shoes was opened in 2005, two hundred or three hundred women's shoes enterprises in Wenzhou have gradually moved from wholesale and retail to franchised stores, and the sales mode has also been pformed and upgraded with the strength of enterprises and brand influence.

After years of fighting, thirty or forty women's shoes in Wenzhou have emerged, including Zhuo Sany, kraft, gormet, giant days, and famous classics.

Josini, who has opened nearly 3000 stores and counters in various parts of the country, is said to have sold nearly one billion yuan last year.

< /p >

< p > riches do not return to the countryside, like Jinyi night walk.

Therefore, in the past two or three years, a large number of Wenzhou women's shoes brands have returned to Wenzhou to open their stores, seize the high-end market such as "Ma Ma Street" and "Ma Ma Street" business circle, and help them in the market. The confidence comes from the clearer corporate strategy and the core competitiveness. The goal is to seize the market opportunity for Wenzhou women's shoes to accelerate the "shuffle", and to compete for Wenzhou women's shoes "five gold flowers".

< /p >