The Potential Of Cashmere Domestic Market Can Not Be Underestimated.

< p > "rabbit king" cashmere, a brand that has passed the classics for 20 years, has always adhered to the same noble quality in the fast changing fashion trend. It has created a new way in the phenomenon of Chinese independent brand homogenization.

In the face of severe market competition, as the cashmere less than a target= "_blank" href= "http://www.91se91.com/", one of the top leaders of the clothing, /a, has been restructured and reorganized in 2012, and has entered a new development track.

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< p > "although the situation is severe, the potential of cashmere domestic market can not be underestimated."

Ms. Sun Xuejin, chairman of the rabbit cashmere and chairman of Zhejiang Fuji Jia Industrial Co., Ltd.

Authoritative survey data show that the domestic per capita cashmere sweater consumption is less than 0.06, far lower than the developed countries in Europe and America, and the domestic market of cashmere products is actually huge potential.

"As a single cashmere product, consumers still need to find their corresponding brand products from a large number of brands.

Therefore, what the rabbit wants to do is to satisfy the needs of consumers and guide the consumption of the market from location to service.

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< p > Tongxiang, where no cashmere is produced, "rabbit emperor" relies not only on its excellent quality and genuine quality cashmere, but also on constant innovation.

The greatest significance of its existence is not that it balances the cashmere industry in northern and southern China.

With regard to brand positioning, the first generation of "rabbit emperor" is positioned in the "meticulous inner product", while the second generation takes the "Oriental beauty art rabbit king" as its new positioning, reflecting the ambition of "rabbit emperor" to brand building as the representative of China's cashmere dress "beauty".

It not only retained the original quality of the "rabbit emperor", but also rose from artistic design, raw material procurement, mass production, < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > packaging to all aspects of art.

The integration of classical Chinese elements and modern fashion art gives the "rabbit emperor" a distinctive brand personality and provides consumers with an artistic taste and elegant brand experience.

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Less than P, the cashmere industry lacks the market, but is based on the strategic thinking of market adjustment and marketing. The traditional monotonous design has limited the potential consumer groups. Therefore, it is particularly important to research and develop products in order to break through and keep the leading position in the market.

Ms. Sun Xuejin said, "I have always insisted that" product is the life of a brand, and culture is the soul of a brand ".

"Art rabbit emperor" is to make every product of "rabbit emperor" make fine works of art.

Wearing "rabbit emperor" is to wear culture. We need to meet not only the needs of warmth and beauty, but also the needs of the spirit.

In terms of product development, the "rabbit emperor" spared no effort to strengthen the R & D strength, and introduced the Italy design team into the research and development of the rabbit products. The product was repositioned, and the design plan was made according to the positioning requirements of the "art rabbit king", and the design plan was made to keep regular guidance to the domestic design team, so as to ensure the "rabbit emperor" in line with international standards in product development.

On the other hand, we should highlight the construction of our own professional design team and docking with the Italy design team to ensure the continuation of the elements of "Oriental beauty".

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< p > on the basis of building first-class products, the "rabbit emperor" has made corresponding adjustments to the market layout and marketing strategy, adopted the big marketing policy and set up a benchmark store: as a large consumer market of cashmere -- Beijing, based on the existing 18 front-line stores, the company has made efforts to improve the sales performance of each store, and determined that the performance of more than 80% shops has reached 5 million yuan / year.

At the same time, we need to adjust and plan the resources of the two or three tier cities' stores. The goal is to reach 80% yuan in the performance of 2 million 500 thousand yuan / year, and it is determined that the total number of stores and stores in China will reach more than 300 by 2013.

Shenyang, Harbin, Changchun, Shijiazhuang, Xi'an, Nanjing six big cashmere consumer market will strongly support agents to enhance brand image.

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< p > in order to achieve the goal of building the brand into an international brand, the "velvet living hall" will be popularized by the "rabbit emperor" as a concept store model that distinguishes the original sales channel from displaying the high-end image of the brand and experiencing the new shopping concept.

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< p > quality is the life of an enterprise and the foundation of its brand.

"Rabbit emperor" passed the ISO9001 and 2000 quality system certification in 2001 and extended the quality control to raw materials and accessories.

The raw material base is paired with Alxa League of Inner Mongolia to ensure that all raw materials for storage are up to the top quality.

The batch of raw materials were sent to the national Fiber Inspection Bureau for testing. The cashmere percentage of cashmere was over 95%.

The company is also equipped with full-time quality inspectors, strictly implementing the process quality standard, implementing the quality supervision and inspection system, equipped with full-time inspectors, and producing products according to the national standard of high quality standards, so that the pass rate of products can reach more than 99%.

At the same time, the company set up after-sales service center, 20 years insist on one day, free to deal with after-sales service for consumers.

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< p > > the 20th anniversary celebration of rabbit's cashmere will be held in Tongxiang in May 25th. Leaders of relevant industry leaders, leaders of Tongxiang and relevant departments of Tongxiang will attend the conference and give "rabbit emperor" Cashmere support.

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< p > Oriental beauty, classic never fade, fashion art, reincarnation will never end, believe that with such depth and core values of brand grand opening stage, make the rabbit cashmere brand road wider and longer.

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