Ferragamo Greater China 20% Growth Champion Net Profit Three Digit Adverse Market Growth

< p > group net profit increased by 103%, Asia Pacific Sales of 100 million euros sit firmly in the group's primary market position, Greater China 20% growth won.

In the European system of "a target=" _blank "href=" http://www.91se91.com/ "> shoes" /a "industry, the renowned Ferragamo Salvatore Ferragamo has been standing for 86 years. The founder, Mr. Salvatore Ferragamo, developed the shoe making industry into a noble design industry in the middle of nineteenth Century and pformed it into a great fashion factory.

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< p > although Salvatore has already passed away, he has realized his great dream of life: creating and producing the most beautiful shoes in the world, deeply loved by Audrey Hepburn, Marilyn Monroe and other stars.

He left this career to his family, so his wife Wanda Miletti began to take over the business with six children and extended the product line of Ferragamo to men's fashion, handbags, scarves, neckties, perfume and so on.

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< p > 1998, Ferragamo worked with the world's largest high-quality glasses manufacturer Luxottica to design, produce and sell men's, women's sunglasses and optical glasses affixed with Salvatore Ferragamo tags.

Such Licensed manufacturing products once again expand the Ferragamo product line.

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< p > at the beginning of this year, Ferragamo's 2012 earnings report showed that in 2012, the group's net profit increased by 30%.

However, this good performance continued to the first quarter of 2013, and the net profit growth of the group excluding licensed goods showed a sharp increase of 103% in three figures.

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< p > < strong > net profit three digit adverse market growth < /strong > < /p >

P Salvatore Salvatore Ferragamo was successfully listed in Italy in July 2011 and is the parent company of Ferragamo group.

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< p > although Ferragamo has gone through such difficult periods as the global economic recession, the Wall Street stock market crash and the Second World War.

Although Ferragamo was declared bankrupt in 1933, it is still on the decline in the global luxury market.

And today, it has become an everlasting classic fashion brand representative.

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< p > recently, Ferragamo released its first quarter results in 2013, and reported that the group's total revenue in the quarter was 282 million euros, an increase of 10% over the same period last year of 260 million euros (calculated at a fixed price exchange rate).

Profits before interest, taxes, depreciation and amortization rose 26% to 48 million euros from 38 million euros a year ago.

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< p > it is worth mentioning that the net profit of all products including glasses and watches produced by licensed manufacturers reached 26 million 800 thousand euros in the quarter, up 57% over the same period last year.

Excluding licensed manufacturing products, net profit was 24 million euros, a 103% increase over the same period last year.

This is, of course, inseparable from last year's group's continuous repurchase of distribution agents in Greater China, South Korea and Southeast Asia.

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< p > from the product line, the fastest growth rate is leather and perfume, which increased by 14.4% and 14.6% respectively, accounting for 32.1% and 8.2% of sales of all products.

Footwear products, which have been attracting much attention, rose 8.2% to 119 million euros compared with the same period last year, accounting for 42.4% of total sales, down 0.4 percentage points from last year.

However, the results of Ferragamo garments were not optimistic, sales fell by 1.6% compared with the same period last year, and the share of total sales decreased from 8.7% last year to 8.7%.

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< p > sales area is the fastest growing region in North America this year. Sales increased 16.8% from last year's 52 million 840 thousand euros to 62 million 970 thousand euros.

Although the Asia Pacific region showed only 6.2% digit growth in the current quarter, its sales reached 102 million euro, holding the group's primary market position, accounting for about 36% of the world's total sales.

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< p > on the sales channel, the growth of tourism retail channels is the strongest, up 25.9% over the same period.

This is unavoidably affected by the overall economic recession in Europe and the slow pace of China's economic development. Italy shoe makers, including Tod s, Salvatore Ferragamo, have shifted their focus to the purchasing power of tourists in order to offset the declining sales in the European market.

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< p > retail channels and wholesale channels increased by 7.1% and 10.9% respectively.

As of March 31, 2013, Salvatore Ferragamo products had 600 sales outlets in the world, including 339 direct outlets, including airport duty-free shops and agents, including 261 outlets. All sales outlets were located in downtown and tourist attractions.

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< p > < strong > gradually reclaiming dealer's agency power, expanding two or three lines < /strong > /p >

< p > Salvatore Ferragamo, as early as 2004, has been concentrating on the direct control of sales channels. After all, it is a direct means to effectively establish and maintain brand image.

By ensuring the stability of excellent service standards, customer loyalty is successfully harvested.

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< p > retail channels also effectively support market development and brand image enhancement through distinctive product lines, so that economic goals and positioning policies complement each other, thus playing a decisive role in the growth of the group.

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< p > of course, the market strategy of the group has also been in line with the characteristics and conditions.

In Europe, the United States and Japan, Salvatore Ferragamo implements the policy of building and consolidating its own retail network.

In Southeast Asia and China, the company seeks to establish long-term cooperation with the local first-class qualified industry.

On the one hand, the joint venture marketing company ensures the accurate understanding of the local market, and on the other hand, it can make the brand value acceptable locally.

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< p > Wu Guangzheng led Wu family as a business partner of Salvatore Ferragamo group in Greater China. In 1986, he opened the first specialized shop in Hongkong and entered the mainland market in 1994.

In the past 20 years, the sales and market development of the brand in mainland China, Hongkong, Macao and Taiwan has been promoted.

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After years of development, the Chinese market contributed 37% of its total sales last year, P.

Such a large share of the market once again conveys good news for Ferragamo that the brand will continue to "green" in the Chinese market.

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At the beginning of this year, Salvatore Ferragamo group increased its shareholding in the Greater China region (including Mainland China and Hongkong, Macao and Taiwan), from 50% in 2011 (60% in Macao) to 75% in P.

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In a quarterly report just released, P pointed out that the Greater China region ranked first in terms of year-on-year growth rate of 20%.

Up to now, there are 33 direct outlets in mainland China, including 3 flagship stores, and 19 Salvatore distributors, all of which are concentrated in two or three line cities in China. There are 19 outlets in China.

Ferragamo said, after all, it is a long-term plan to take back the agency right of dealers, but it is imperative to expand the Ferragamo direct outlets in the two or three tier cities.

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Last year, Ferragamo expanded its business network in the Chinese market by adding three new boutiques to P.

They are located in Shenyang, Nanjing and Wuhan.

The new boutique follows the retail concept of Salvatore Ferragamo, which is a cornerstone for maintaining and enhancing brand image.

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< p > on the other hand, the Ferragamo group also acts in the retail channels of tourism frequently, opening new stores in Chengdu, Xi'an and Guangzhou airport tax payment areas.

In addition, the group has also expanded the store in the duty free zone of Haikou airport.

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At the same time, Ferragamo continued to force the electricity supplier, signed a cooperation agreement with YOOX group and Xiu Xiu network. In February 20, 2013, it settled in third multi brand e-commerce platform Neiman Marcus in China, which further expanded the online sales network of Salvatore Ferragamo brand in China. P

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