The Public Welfare Project Launched By The China Poverty Alleviation Foundation Was Formally Launched.

The public welfare project of "onecaresone (buy one good one") was launched by the joint China Poverty Alleviation Foundation (P).

Consumers purchase a pair of public welfare funds less than a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > children in the mountain area can get a pair of new children's shoes.

According to Fang Aomei, the project volunteer activity, the sales volume of "buy one good one" is 9278 pairs in 10 days. This means that 9278 students from all primary schools in Nayong County of Guizhou province can wear a pair of new sports shoes.

To this end, they launched volunteer recruitment activities on micro-blog, and eventually selected 12 volunteers.

Ogilvy official said: "we hope that the selected volunteers are buying goods, and the children donated are in the 4 schools we are going to visit.

We hope to let more people know that "buy one good one" and enjoy pparent public service together.

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< p > in just 10 days, Tmall shop sold 9278 pairs of public welfare shoes.

Since April 15th, 9278 pairs of children's shoes with "tailored feet" have been sent to all the students of 34 schools in Nayong County of Guizhou province.

A few days ago, 12 volunteers visited 4 of the donated schools to witness the whole process of caring children's shoes.

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< p > "I want to see if the shoes are really in the hands of the children, and whether to buy a good one is mainly public welfare or business oriented. I also want to look at the mountainous areas of Guizhou and register the difficult families to see if they can help them."

Liang Zhihao was a volunteer volunteer volunteer service center in Dongguan. In April 14th, he volunteered to visit Guizhou's Nayong left county.

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Qiu Xin Ming, director of digital marketing, "P", added that "buy one good one" will invite volunteers to visit every county.

"We advocate pparent and sustainable public good.

Some people question whether we are throwing away our stock, or are we clothed in charity.

We just want to tell you that we are not only beautiful at the front end, but also beautiful at the back end.

All the shoes are new, not stock, and the children's shoes are custom tailored.

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< p > April 14th, the visiting team started from Beijing, and after 15 hours of trek, finally arrived in Nayong county.

On the afternoon of 15, after a winding road, the van stopped beside a small piece of rape.

Volunteers have to get off, walk through a muddy path, climb a steep slope, and Yan tou primary school appears in front of people.

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< p > this is a very simple school.

A row of bungalows is a classroom, and the whole school has only 4 grades.

A loess playground stands two basketball stands.

The headmaster Liu Yida and the teachers and students stood in the sunshine and waited for a long time.

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< p > "new shoes do not fit? Do you need old shoes?" Liang Zhihao asked, as he bowed his back to a child's shoes.

There are several holes in the children's old shoes, all of which are mud in their shoes.

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< p > every school, volunteers have to do almost the same thing: to give their children the size of their shoes, volunteers to help each child wear shoes, help the poverty alleviation Foundation staff to collect "echo card", let the children sign and confirm, give out gifts other than shoes, and then play games with children.

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< p > a bag of socks brought by volunteers soon came to an end - very few children wore socks.

When Liang Zhihao was wearing shoes for his children, he found that some children dropped many scars and cocoons, and frostbite marks on their feet.

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< p > Liang Wei, a volunteer from Nanjing, Jiangsu, saw the child he donated.

"She is a student in grade two, very dark," a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > not very fit, too big, shoes are shabby.

Liang Wei learned from his colleagues that "buying a good one" was quite meaningful and bought a pair.

Soon after he received a text message, he donated the shoes to a student in Yan tou primary school.

"The form of sending text messages is very good, so that I can know the whereabouts of donated shoes for the first time."

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When p wore shoes for children, he learned that the child had a brother, an elder sister, and his parents to work in the field. They were taken care of by their grandparents.

"The reason why children do not wear shoes is economic and there is also a" /p ".

< p > maybe parents are not around, so many grandparents can't take care of them very carefully.

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< p > Yan tou primary school, after school, volunteers go home with a few children.

Liang Wei followed Yang's surname brothers, and Liang Zhihao followed a student named Xiao Hai. Our reporter was invited by 10 year old Xiaomin to sit at home.

On the way home, I passed a mountain road. In a cool place, the children who had just put on their new shoes took off their shoes and replaced them.

They walked briskly, and soon left behind a pile of uncles and aunts.

Liang Zhihao was curious. The child told him that the new shoes could not be worn because they were worn out.

"He said he was a little weeping, and I wanted to cry."

Liang Zhihao's eyes were slightly red.

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P and Xiaomin were two younger brothers, one grade and three grade.

Yan tou primary school is only four grade, and grade five is going to the countryside to read. Many older children go to school on a short road every day.

Xiaomin said, when the end of grade four, she also wants to stay in the old school to study, and continue to take care of two younger brothers.

She has two older sisters, sister in Kunming, second sister in junior high school, father waist problems, can not do heavy work, mother is the backbone of the family.

For such a life, she felt happy and contented.

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< p > Liang Wei has been to poor areas in Gansu and has passed a more dangerous winding road. But Nayong still impressed him.

He visited the family of Yang's brothers, who lived in the cave.

"Poor families see at a glance, houses are small, and things are few.

We also saw the cave dwelling they lived in before, you can imagine cave dwelling and earth cave, but you can't imagine cave dwelling.

The cave has no warmth and traces of ignition.

Living in the cave is also rare here, and see to what extent their family is poor.

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< p > this is Liang Wei's first participation in public interest visits. He intends to suggest that his friends also come and have a look.

"People in economically developed areas can't imagine poverty in economically underdeveloped areas, because your environment restricts you, just as it is sometimes difficult for developed countries to imagine life in the third world countries."

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< p > Ecological Public Welfare chain < /p >

< p > Liang Zhihao is also not sure whether buying a good one is a public good or a commercial activity.

When he saw the documentary team taking a volunteer visit, he was very concerned about the logo of the 31st degree, and let the child pose, but he also saw the scene of the documentary team's tears.

He is sure that he is in favor of the "buy one good one" mode of public welfare.

"This mode is especially good, consumers can help children, and do one to one donation.

It is hoped that through this activity, more enterprises will be able to carry out similar public welfare activities.

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During the visit to P, volunteers also found some problems that need to be improved: some children's shoes are not fit.

Qiu Xinming explained: one is the cause of the error of the two feet. The shoe size of the child is measured by the teachers of the school. The tools of measurement are different, and there are errors in the numerical value.

According to the number of feet provided by the school, the shoe factory is converted into shoe size according to the formula, which is easy to enlarge the error.

Another is the impact of the shoe production cycle, which requires at least two months from the preparation to production.

The first batch of shoes was placed before the year and manufactured according to the estimated size.

I didn't expect that some children's size exceeded the scope of children's shoes, so they had to adjust their adult shoes directly from the market.

In addition, shoes were not distributed by schools, causing confusion.

Qiu Xinming said that the above problems will be improved in the future.

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< p > along the way, Qiu Xin Ming also has many new insights.

Born in a small mountain village in Longyan, Fujian, in 1982, he took more than two hours to go to school every day in grade five.

"I have been wondering why we can get rid of poverty.

It is not Doqung, how bitter and closed that obstructs people to move forward. The key is that people need to break through the idea, lift the ban, and look forward to the future.

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< p > Qiu Xinming hopes to create a sustainable ecological chain through "buying one good one".

This ecological chain includes enterprises, electricity suppliers, foundations, media, consumers, and donors. Every link plays a role.

In response to the question of the donation of inventory, he replied, "if we only donate stock, can these children be used?

We hope that through the power of Rotary Foundation, we can extract all the real children's needs and achieve it through the Tmall platform, which is supervised by the media.

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< p > in his view, the meaning of "buying a good one" is not to help the region to solve the big problems by donating a pair of shoes, but because the "pparent, one to one, sustainable concept" can bring about great changes.

"In China, not only are we involved, there may be more enterprises involved in the future.

Only with universal public interest can we change the plight of this place.

He also hoped that the ecological chain could be enlarged indefinitely and help children to live more comfortably and go further.

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P, April 16th, on the last day of the visit, the head of Yan tou primary school was riding a motorcycle across the mountains, carrying a bunch of children's letters.

"In the morning, when I was sleeping, I suddenly heard the children call me, opened the door and looked at them. They wrote you a letter, for fear you should leave, I must send them to you.

The children told me not to go to class.

After the headmaster's speech, the volunteers kept silent, and some wept.

Xiaomin said to her donor in the letter: "when I grow up, I want to donate children who have no shoes as well as you do."

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