Brand Building Opens A New Journey Of Xinji Leather Industry

　　 Leatherwear Industry is one of the leading industries in Xinji City, Hebei Province. In recent years, thanks to the influence of regional brands, Xinji leather industry has realized the transformation and upgrading development: from the initial domestic trade to export, now domestic and foreign "two legs" walk; From the OEM production, style "silly, big, stupid, thick", to now has 7 provincial famous brand products. At present, Xinji city is not only the largest sheepskin in China clothing The production base and the largest sheepskin leather manufacturing base in Asia are also named as the national professional demonstration base for transformation and upgrading of foreign trade by the Ministry of Commerce, and "the capital of leather and leather in China" by China Light Industry Association and China Leather Association.

Xinji City, 2010 International Leather City Since its opening, Xinji leather industry has become more and more famous in the national leather industry. In order to match this kind of popularity, Xinji Bureau of quality supervision has made a new breakthrough in the construction of famous brand by creating famous brand, making innovation and strengthening publicity.

Scientific and technological innovation to cultivate famous brands. In order to promote the city Leather Industry In the competitiveness of domestic and foreign markets, Xinji Bureau of quality supervision has guided enterprises to comprehensively strengthen the exchange and cooperation with scientific research institutions at home and abroad, so that the leather making technology has reached the domestic and international advanced level, and the garment industry is in the leading position in the country.

Strengthen support to create famous brands. In order to enhance the effectiveness of famous brand cultivation, Xinji Municipal Bureau of quality supervision conducted a comprehensive investigation and sorting out the production scale, product quality, market share and development prospect of key leather enterprises, listed the powerful enterprises into the famous brand cultivation assistance plan, and organized more than 50 experts to consult these enterprises to help them establish and improve the standard, measurement and quality management system, Consolidate the foundation of striving for famous brand. Through efforts, the city's Ximan brand fur clothing, Dongming brand leather clothing and other 7 products have won the title of Hebei famous brand products.

According to reports, in order to further promote industrial transformation and upgrading, Xinji city will build a research and development design and testing center in June 2015. The center is planned to cover an area of 16.67 hectares, with a construction area of 220000 square meters and an investment of 760 million yuan. It mainly introduces well-known design and research institutions and well-known planning enterprises at home and abroad, and establishes industry standards and product quality inspection institutions with authoritative departments, so as to enhance the discourse power of Xinji leather at home and abroad.

Xinji leather industry as a long history of local characteristic industry, how to continue to play a greater role in promoting the development of county economy? The person in charge of Xinji Municipal Bureau of quality supervision believes that abandoning the traditional mindset, cultivating high-end brands, building an international first-class shopping mall, promoting product upgrading and upgrading, and developing from simple and extensive type to intensive, efficient and environmental protection are the key points Xinji leather industry The key to leading the local economic development is also the future direction of Xinji leather industry.