Choosing A Good Place To Open A Clothing Store Can Make A Lot Of Money.

< p > a president of a leading fashion brand in Italy has visited Shanghai in the hope of opening more shops in China ahead of schedule.

However, she regretted that such a place was not easy to find.

The president told the media about his idea: "we certainly hope to open more stores, because this is the best way of publicity.

For the top fashion brands, any way of publicity is not comparable to opening their own stores or flagship stores, so that consumers can have the most direct experience of brands.

Her "location view" is not only suitable for the international brand, but any shop is facing the pain of site selection.

< /p > < p > choosing the store correctly is the first condition for making a profit. A good shop with a good business item, if it chooses the wrong store address, will affect the thriving business.

In particular, with the growing popularity of entrepreneurship, there are more and more people who want to invest in small businesses.

But opening shop is not as simple as "spring sowing and autumn results", but involves many aspects such as site selection, financing, purchase, sales and so on. Location selection is the key first step.

There are generally three kinds of shops in < /p > P > shops: the first is the mature central business circle; the second is the formed business district, which is mainly adjacent to large residential areas or employment centers, attracting large numbers of employment office buildings or economic development zones; and the third is the interior of residential areas.

So, how do we choose the location of "a href=" http://www.91se91.com/ "target=" _blank "> clothing" /a "? After a survey of various business districts in Beijing, many people have revealed such secrets.

< /p > < p > first of all, we should first select some areas that spontaneously form certain markets.

In a long-term operation, a street market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as Wangfujing in Beijing.

In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition.

In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation.

In this way, it is very easy to borrow the popularity of the entire business circle at close range. Besides, there is a constant guarantee of the flow of people.

< /p > < p > secondly, we should choose shops with advertising space, some shops have no independent facade, and naturally lose their independent advertising space before the shops. They also make you lose the space to play the wisdom of marketing in front of the store, and also have the sense of "big money", that is, store the shop near the famous chain store or strong brand store, or even open it next to it.

Another key problem is to pay attention to the cost performance of rents.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

< /p > < p > for those less than a href= "http://www.91se91.com/information/index.asp" > clothing entrepreneur < /a >, we should not only look at the price of the surface, but also consider the cost performance of the rent.

In this regard, we need to have a long vision.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant.

It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop.

Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see whether space can do business in gold.

If there is no diamond, do not live in China. If the initial capital is insufficient, and there are good shops in other areas, so long as it can operate properly, it will also be profitable.

In fact, in the case of insufficient initial funds, we can also use the "group rent" mode.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

Of course, not all of the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition among the competitors in this area.

Similarly, the acquisition of rental store information is also learned. Now many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

{page_break} < /p > P > the game of site selection or the topic back to the beginning of this article. Why does the president sigh "such a place is not easy to find"? What kind of consideration is the location of the international famous brand? In her opinion, the brand combination of the same floor is also very important during the site selection process, which involves another standard of site selection: To observe the sales situation of other brands that have been settled in the shopping mall, so as to measure the consumption ability of customers frequented by the shopping mall.

She said: "when you enter a shopping mall, you'd better choose the place where you compete with your brand."

She also suggests that those second-line brands try to compete with the first-line brands, which will help to enhance their brand image.

She believes that a high quality brand portfolio can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can meet the needs of the same customers in different time periods, different occasions, different styles of products, and convenience of purchase, so as to attract more "repeat customers".

< /p > < p > shop confirmation, < a href= "http://sjfzxm.com/news/index_f.asp" > branding > /a > Planning for the selected area, finding out the "hot spot" area; carefully displaying the details of the display window, the main entrance and the location of the dining area.

However, it is not easy to enter this stage. If it can not find the right address, it will be "wait" and "it is better to postpone the opening time." is her consistent view.

She stressed: "the importance of site selection is beyond doubt. The location of the store itself conveys its brand positioning to consumers. In addition, the quality of the passenger flow mentioned above is also taken into account, and the two are indispensable.

If we can't find the right location, we'd rather postpone the opening time. "

< /p > < p > it seems that whether the international brand or the developing brand, the location of its shops is a matter of "itch" and "pain". Some experts concluded that the investment of the shops should be focused on the development trend of regional economy, income level, residential district planning, and the introduction of population quality, focusing on the shops, the quality and quantity of purchasing power, and the quality of the shops themselves, so as to select shops with low time cost and great potential for value-added.

Under normal circumstances, the business district of the prosperous business district has a wide scope of business, large flow of people and high turnover. The large and medium-sized residential areas with high population density have a strong demand, and a stable tourist source can ensure the stability of the shops; the shops along the street have the geographical advantages of traffic arteries, the largest volume of passenger traffic, and the wider operation of the shops; the suburban residential community supporting shops have larger price advantages and development potential.

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