Sales Of Luxury Brands Are Getting Cold.

< p > from last year, luxury goods were surrounded by a "cold current": sales declined and store growth slowed down. It was hard to see the trend of frenzy in the past. At the same time, the outlets of luxury goods, which specialize in luxury goods, became more and more popular all over the country, and sales performance soared.

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What is the reason why "P" is the cause of this "ice and fire double sky"? < /p >

< p > luxury brand sales slowed down < /p >

< p > it is difficult to maintain more than 20% growth this year, < /p >

< p > in fact, the sales performance of luxury goods has slowed down since 2012.

In the first half of last year, sales of all categories of luxury goods giant LV group showed a solid growth, but sales in the Chinese market showed a slight decline.

In the first quarter of 2012, the sales growth rate in the Asia Pacific region dominated by China's oldest Burberry (Burberry) dropped to 16% from 67% in the same period last year.

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This trend has become more evident since the beginning of this year, P.

"Many luxury brands including LV, Gucci and Dior have seen a slowdown. Last year, there were more than 20% growth. It is very difficult to maintain such a growth rate this year."

Hangzhou shopping malls said.

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While the growth rate of P is slowing down, the big shop's plan is also slowing down.

This year, they had to step on the brakes.

In 2013, Gucci will not open stores in new cities in China, instead of refurbishing and expanding existing Chinese stores. The head of LVMH also sent out a signal that it would not continue to open stores in the two or three tier cities of China, PPR leader of luxury goods group said recently.

Richemont, one of Britain's oldest Burberry and one of the world's three largest luxury goods groups, also claims to slow down its expansion in China.

It will be hard to see the luxury of opening up stores and buying luxury goods in Hangzhou.

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< p > with the slowdown of the collective growth of the big players, some foreign department stores began to withdraw their high-end brands and replaced them with more affordable goods. The mall hopes to attract more guests.

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P, located in the Mixc, Hangzhou, has recently begun to remove some expensive and unpopular brands.

According to a person in charge of the planning department of the Shang Tai Department, the department store sales in the first half of this year were poor due to the impact of the economic situation and the low impact of the electricity supplier.

The mall is making a big adjustment, adjusting some brands that are expensive and not well-known, and giving the location to a cheaper brand with a higher customer awareness.

Now The Face Shop, Red Earth, DHC and other second-line cosmetics brands have been opened, and then will introduce L'OREAL, OLAY and other cosmetics brands.

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< p > Oteri J's outstanding performance < /p >.

< p > big shop annual sales of 50 million yuan < /p >

This is a sharp contrast to the P. In the past two years, Hangzhou's "a href=" http://sjfzxm.com/news/index_h.asp "luxury" /a discount shop, including Xiasha Bailian Oteri J, Qianjiang new town's sand boat international life Plaza, and so on, sales are rising all the way.

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P, the most famous Bailian OIS in the country, now has three stores in Shanghai, Qingpu, Hangzhou, Xiasha and Wuhan. The business is very good. By the end of June, Bax will have fourth outlets in Wuxi.

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"P" > a href= "http://sjfzxm.com/news/index_p.asp" > Hangzhou < /a > Bax's outlets in Xiasha is the second outlets of Bailian, which has been in Hangzhou for nearly third years, and sales have been increasing. Sales in 2011 were 7 hundred million, and 8 hundred million in 2012. The growth rate in the first quarter of this year is around 25%, and the annual target is 1 billion.

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< p > this hot sales situation can be seen from the busy parking spaces: one weekend, the existing more than 3000 parking spaces are full, and many private cars have to stop on the surrounding green belts.

Non weekend parking spaces also have more than 30% full seats.

In order to meet the needs of customers, Bailian baotlis plans to add 60 mu of land this year, expanding about 1000 parking spaces.

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"P", "Shanghai Qingpu's orlies, has been growing for 7 consecutive years. One of the main factors is the constant adjustment and introduction of some big names."

Jiang Hong, general manager of baotex outlets, Xiasha, revealed that the addition of a big card to the whole sales of orter has a very obvious pulling effect. Sometimes a single big shop has 50 million yuan a year.

Recently, the Hangzhou Baasha Bailian otles also talked about many big cards and is likely to join them by the end of this year.

Luxury brands account for about 25% of the existing more than 300 brands.

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< p > last year, the facilities such as cinemas, restaurants and other supporting facilities of Qianjiang new city's sand boat international life plaza have been opened one after another, and the popularity has been steadily rising.

Every Saturday and Sunday, there are more than 1000 parking spaces on the ground, and the more than 2000 parking spaces on the ground are very tight.

"Our sales in the first quarter of this year increased by nearly 1 times, which is high in the same industry."

Qianjiang new town sand boat international life Plaza general manager Fu Yuyang said.

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< p > "for orlies, now is the opportunity to grow."

Fu Yuyang said that most developed countries had done well.

In Europe in the 70s and 80s of last century, orter saved even the "a href=" http://sjfzxm.com/news/index_c.asp "luxury industry" /a.

"Not only is the international brand, but also the brand manufacturers themselves need to have sewers to return the funds."

Fu Yuyang believes that under the circumstance of bad environment, consumers' pursuit of price return has given Oteri J such a big discount shop a good chance.

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