It Is No Longer Difficult To Do Three Problems In Women'S Clothes Shop

< p > < strong > the first question chooses brand < /strong > < /p >.

< p > choosing what kind of location to open a shop depends on your own investment ability. The better the location, the better the business will be, but the risk of investment is also greater.

Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere, the location must not be too remote, and the selected location must be the target consumers often haunt.

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< p > which brand should be decided according to the local economic level, and the manufacturers behind the brand must have certain strength and long-term market determination; and the quality of the brand must be excellent.

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< p > mature medium and high grade < a href= "http://www.91se91.com/news/index_f.asp" > women's wear brand > /a > usually shopping mall as the main sales channel, in order to protect the operation of shopping malls, they will give general stores discount of supply will generally be relatively high, profit margins are relatively thin.

Usually, medium and low-grade brands are more suitable for sale in exclusive stores, with moderate prices and large profit margins.

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< p > < strong > Second, choose the style < /strong > < /p >.

< p > ensure that a good brand must choose the right style.

To be sure that the a href= "http://www.91se91.com/news/index_cj.asp" and the best selling style < /a >, we need to feel the bottom of the market. If we do not understand the trend, it is very dangerous.

Modern people pay more and more attention to the quality of life. Clothing is one of the most selective items.

Besides, the comfort level of products is very important.

The combination of products is a very profound knowledge. We must have different series of products to fully meet people's clothing needs.

Moreover, people in different parts of the country have different preferences. Clothes also need to be adapted to local conditions. The winter color should be deep and the summer color should be light.

The product version is another art, and the best selling styles and colors can be displayed in the main position while giving people a sense of tidiness.

If you go to the middle and high end market, you need to talk about taste.

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< p > < strong > Third, choose propaganda point < /strong > < /p >.

Under general circumstances, targeted advertising can bring direct benefits. A small clothing store can not, of course, have many media advertisements to invest in, but it can spend a lot of money to do some practical things. For example, in the main street, we should put some promotional activities to show banners, make a light box at the door of the shop, or send a few leaflets, coupons in the concentrated area of the crowd.

Also can plan to make a window show, please one or two models for live show.

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< p > < a href= "http://www.91se91.com/news/index_s.asp" > promotion > /a > essential. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for your products to maintain price stability without discount. Good promotions are just like a mobile advertisement.

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< p > < strong > special reminder < /strong > < /p >.

< p > 1. how to retain the old customers? < /p >

< p > may wish to provide unique services to old customers, such as giving promotional gifts, sending greeting cards or sending letters during festivals, timely notification when promotional information is available, and regularly organizing regular customers to participate in several fashion salon activities.

It also depends on the strength of the operator and the characteristics of the local customers.

Retaining old customers will bring new customers.

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< p > 2. how to deal with inventory? < /p >

< p > many shopkeepers have a headache for inventory.

We should remind everyone that we must be decisive in dealing with the unsalable style. We should deal with it when we deal with it, because backlog will only lead to an increasingly devaluation of the product, and at the same time, it will bring greater financial pressure, which will lead to cash flow.

To deal with the backlog of products, or to offer as a promotional product. < /p >