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Valentino Strong Return Sales Continued To Grow From 35% To 40%

2013/5/21 21:57:00 10

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"customers who normally buy our things do not say" Valentino ", or" Valentino ". Valentino, a flagship store in China, said Hebe, a salesperson in shinguang Tiandi store. It has been almost a year since she worked here. During the year, consumers often sigh, "the old Valentino is now doing this?" 
 indeed, in the minds of most Chinese consumers, Valentino is not a respectable brand. Over the past ten years, brands like Valentino and Pierre Cardin are ridiculous representatives of fake brands. 
 in fact, Valentino, which is spanlated into Valentino, is an advanced clothing customization brand with high status in the world. Its average unit price is higher than that of Dior, CHANLE and other luxury brands. Some of the most important figures in the fashion industry are proud of their work as a Valentino family. CHANLE director "Karl Lagerfeld" is one of them. 
 when people ignore the brand that sounds funny, it is coming back silently. In 2010, Valentino was able to turn around and gain profits after several years of continuous losses. In 2012, Valentino realized sales of 400 million euros, an increase of 21% compared with the same period last year, and operating profit increased by 43.3% over the same period last year. The number of brands that are most popular in China are as follows: LVMH group's growth rate in 2012 was 9%; PPR group's Gucci growth rate was 7.6%; Salvatore Ferragamo year-on-year net growth of 13.4%. 
 in China, this data is more conspicuous. Take Beijing Xinguang World Shopping Mall as an example, Valentino's store is located on the two floor, the monthly average efficiency is about 27 thousand and 700 yuan, while the Gucci, the most gold location on the first floor, ranked third in 2012, and the flat effect is about 19 thousand and 200 yuan. 
 Shanzhai brothers grew up /p >
 in the late 90s of last century, "real Warren" and "fake day slave" grew up in China. 
 1993, Valentino Garavani, founder of Valentino brand, held a large-scale exhibition in Beijing with Valentino high fashion and garments, but did not enter China. In 2004, Valentino global CEO Mr.Michele Norsa announced the Valentino's "China development strategy" and opened the curtain for the Valentino brand to officially enter the Chinese market. 
 however, the development of the story is not as Michele Norsa wishes. Valentino, which has been spanlated as "Valentino", is not yet popular. Chinese market has already had numerous Valentino.XX. "Valentino" is no longer a luxury luxury card with genuine aristocratic lineage. It can be reduced to a universal root. 
 in fact, these Shanzhai brothers do not really come from the Valentino family. Among them, they have the right to sell from the general distributors in Taiwan and Hongkong, and Valentino is registered directly as the name of the factory and sold back to the domestic market. In a chaotic market, Valentino had to choose to evacuate China in 2007 and store stores in Beijing and Shenzhen. This is Valentino's only two stores in China at that time. 
When p returned to Valentino, it also experienced a complicated change of ownership structure worldwide. From 90s to 2000 of last century, there were several different branches of inheritance within the Valentino family. This is one of the reasons why Valentino has no time to worry about its legitimate rights and interests in China. 
 1998, due to difficulties in operation, the Valentino family had to sell the company to an investment company at a price of 233 million US dollars. However, the company's business condition has not improved and is heavily indebted. In 2002, the Marzotto family bought Valentino at $210 million, when the company's liabilities amounted to $180 million. Since then, the Marzotto family has not brought Valentino to safety. In 2009, Valentino sales amounted to about 238 million euros, with a loss of 4 million 400 thousand euros before tax. 
 rivet < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > turn over > /strong > /p >
 youth has become one of the strategies of Valentino. 
 Marzotto family has been trying to turn the tide after buying Valentino. In 2009, Stefano Sassi was appointed chief executive and fashion director of Valentino. Soon, Stefano Sassi announced that the Asian market and emerging markets will be the new target of Valentino's efforts to develop. In November of this year, Valentino announced its new store in Hang Lung Plaza, Shanghai, and returned to China. 
At the same time, Valentino actively seeks new custom-made evening wear customers, focusing mainly on the consumer market in the Middle East and Eastern Europe. P Although custom tailored clothing accounts for only Valentino2% to 5% of sales, Stefano Sassi believes that customized evening wear can be a good tool for communicating with customers. The princess of Qatar, one of his clients, is wearing only a target= "_blank" href= "http://www.91se91.com/" > clothing "/a". She is also known for her love of Valentino clothing. Of course, this may also become a poem card. Mozart is optimistic about Valentino and one of the reasons for its acquisition. 
When p Stefano Sassi took office, it increased the promotion of emerging markets on the one hand, and on the other hand launched the sub card red Valentino. In the luxury industry, it is no longer a new practice to seize the luxury market through Deputy cards. For example, Miu Miu is used in Prada, Marc by MarcJacobs in Marc Jacobs, DKNY in Donna Karan, etc. 
 there are too many unmeasurable factors in running a luxury brand. Can we find the successful < a target= "_blank" href= "http://www.91se91.com/" > designer /a >. In Valentino, since the retirement of chief designer and founder Valentino Garavani in 2008, although the brand is still a popular choice for celebrities to go to the red carpet, it is also limited to red carpet and advanced customization. Since then, Alessandra Facchinetti, the creative director of the Marzotto family from Gucci, has been chased away in the first quarter, following the ten year Chiuri and Piccioli successor of Valentino. 
 unlike predecessors, in the product aspect, the design of Chiuri and Piccioli keeps the classic style elements of Valentino brand essence, and injects more youthful spirit. In 2010 fashion week in Paris, the "It Girl" Alexa Chung pedals a pair of rivets and flat shoes to enter the big show grounds. Its cute and cute style has attracted the attention of the major fashion media. Today, the Valentino rivet series has become a dark horse in the fashion industry. For Valentino, the significance of the rivet series is that the brand has finally won the favor of young consumers. 
 in the early days of Stefano Sassi, the Valentino market slowly resumed in early 2010. As of June 30, 2011, Valentino's revenue rose 24% to 152 million euros. Valentino boutiques opened in Beijing and Shanghai in the first half of 2011. Sassi said that whether it was accessories or ready-made clothes, Valentino's sales in the Chinese market continued to grow from 35% to 40% in third years. Now, in mainland China, Valentino has 14 direct outlets in 11 cities.