Hidden Worries Behind Children'S Market Ignore Children'S Needs And Characteristics

< p > parents are eager to see their children grow up. All kinds of businesses have seen tremendous business opportunities and have stepped into the so-called blue ocean to get a gold.

However, children's business is not speculation, but when they seek money, they ignore the needs and characteristics of children.

This also concealed hidden worries behind the prosperous children's market.

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< p > < strong > < a > target= "_blank" href= "http://www.91se91.com/" > clothing > /a >: behind fashion, practicality is less than /strong > /p >

In order to make the product more competitive, many fashion brands have set up a design and development department to develop products with different characteristics by capturing market information and trends. P

However, the reporter's visit found that while improving the sense of design, many children's clothing neglected the comfort, functionality and practicality that children needed most.

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< p > in children's clothing area of ZARA and GAP, children's body pants and inelastic tights are worn on small models, which attract many mothers' attention.

However, most consumers only praise the latest trend of design, but have little purchase behavior.

"The pair of trousers is very troublesome for adults to go to the toilet, not to mention the young children who can hardly take care of themselves."

Ms Zhao said.

In the industry's view, if children's clothing is only devoted to fancy design, instead of focusing on practicality and comfort, I'm afraid that in the near future, it will also be in a crisis of inventory.

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< p > < strong > toys: safety certification is blurred, < /strong > /p >

< p > toys are the most intimate partners of children. Can these "partners" make parents feel at ease? < /p >

< p > at present, parents are relatively accredited with 3C quality certification. When choosing toys, they also deliberately purchase reputable and reputable businesses.

However, in a nursery chain store, the clerk admitted that not all toy brands had 3C certification.

A brand named "Chi Chi Chi" toy is baby gutta, that is, the toy can be imported, however, reporters have checked the packaging, and have not seen the 3C certification logo.

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< p > a large variety of imported toys also make consumers look like fog.

Although most businesses have guaranteed that their toys in the shop are absolutely no problem, they must have been certified by 3C, but in fact, the toys in the shop are not guaranteed, and they all have 3C labels.

The same is imported, a Mattel Inc production and manufacture of Indonesia's Bobbi doll is marked with 3C certification, and Lego, Fisher does not have the 3C certification mark; Hongkong brand HASBRO's Transformers building block packaging has 3C logo, but with the brand's mud paste is labeled with the "China Quality Inspection and Quarantine" logo.

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< p > < strong > Service: in the name of fame, it is difficult to < /strong > < /p >.

< p > education, hairdressing and photography are several industries that have developed rapidly in recent years.

Due to the high added value and large profit margins, all kinds of children's service brands have sprung up.

But running too fast often overlooks the quality and essence of service.

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< p > reporter noted that the expansion of golden baby, red, yellow, blue and other early childhood brands in the field almost joined the franchise, and the shop speed was extremely fast.

As for how to maintain the quality of teachers in rapid expansion, the head of the alliance said that the teaching mode is reproducible, and the stories and videos shown in each lesson are unified.

However, some parents worry that this method can not teach students in accordance with their aptitude. Children's English also has the same problem. The head of "Yi Bei le" emphasizes that their teachers have passed eight or English majors, but they do not mention the advantages of teachers in adapting to the characteristics of children.

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< p > "watermelon head" is a special barber shop specializing in children's services in Beijing. It is now open to high-end shopping centers such as blue harbor, Jin Yuan and Yansha.

Beijing Business Daily reporter also saw in the shop, decoration and facilities are extremely rich in children's color.

However, the service attitude and service level of the institution is questionable, and the public comment network has almost become its complaint platform.

Comments on "hairdressers are not professional", "gifts are old", "hairdressing prices are high" and "cards are sold" are not rare.

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< p > < strong > < span > id= "1369223587819S" style= "display: none" > /span > electricity supplier: sellers are mixed up. < /strong > /p >

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< p > electricity providers have increased the number of categories of mothers and babies, and the quality of their products has always been the focus of attention of consumers.

The quality of "milk powder" obtained through private channels on some electronic business platforms is also doubtful, so more parents will choose to formally authorize the electricity supplier enterprises.

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< p > but at present, most online shopping centers have opened the platform, which also makes the seller on the platform a mess. Chen told the Beijing Commercial Daily reporter that, taking into account the reputation of a large B2C website, she bought a Chicco nipple in the merchants who opened the platform under the website. She thought the merchant was the distributor of the maternal and child brand in Italy. The result of the Piao showed that the nipple came from the small commodity market, Bai Rong World Trade mall.

"If I knew it was Bai Rong from the beginning, I wouldn't have bought it."

Ms. Chen said.

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