Fashion And Creative Design Need To Refine Competition Based On Globalization.

< p > how does Chinese culture and aesthetics blend with the modern fashion trend? How can Chinese culture participate in the creation of world fashions? Chinese culture, China's < a target= "_blank" href= "http://www.91se91.com/" > designer /a > how to make more voice in the international trend? Recently, a China fashion creative Forum with the theme of "creative source" has been successfully concluded at the TIT Creative Park in Guangzhou.

This forum is different from the past, from the "China" and "the world" from the dual perspective to discuss the driving force of creativity.

In the keynote speech stage, guests present their views on topics such as the source of Chinese creativity, the origins of world fashion, the sourcing of Chinese brands, the opening of international brands, and the protection of creative parks. Finally, the theme of this forum is raised: let creative park become the source of creativity.

< /p >

< p > < strong > fashionable creative design needs to be abstracted < /strong > /p >

< p > "is China's fashion creativity equivalent to Chinese elements?" it seems that many Chinese fashion designers are entangled.

Bian Xiangyang, a professor of Donghua University and a fashion critic, said: "the so-called fashion creativity must have several foundations, must conform to the modern life style and the esthetic view, in the fashion creativity orientation, besides the time orientation and the spatial orientation, of course, the fashion will also affect the politics, the economy, the culture, the science and technology, the life style and the group.

The design of the theme of China is a re understanding, re deduction and re creation of Chinese tradition and culture. A Chinese theme "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a" needs to have a proper interpretation of the theme, and the reasonable material processing and design expression should be made on the content of the main theme, forming a distinct design style. It is a perfect combination of design art and fashion.

When we are doing the Chinese theme dress design, we can not equate to the restoration of ancient Chinese clothing and dress forms.

The costume design of Chinese theme is carried out under the specific background of the times. Based on the re understanding of Chinese civilization, the modern design method is used to re express the theme of China in line with fashion aesthetics, and the re interpretation of Chinese elements in line with the public psychology and designer's aesthetic interest is the re development of popular culture and Chinese tradition.

< /p >

Chen Wen, China's top ten fashion designer, said that the Chinese element is to combine the form beauty and the modern with Chinese culture, Chinese tradition and Chinese history, which is the Chinese and the world. P

Chen Shaohui, chairman of Guangzhou Xinshi City Enterprise Development Co., Ltd. believes that fashion itself runs through the past and the present. Designers should be innovative and responsible for the society. They can not simply sell the < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >.

< /p >

< p > "we should put aside the narrow imitation and integrate the open mind into the world. I think China is the world."

Chinese designers include the works of some middle school students in design competitions. Chinese Tai Chi and lanterns are directly placed on clothes and are very straightforward.

I think for the current designers, it is more about how to integrate Chinese elements into the design. Many times we have to consider the needs of the market.

The chief design consultant and CEO Lin Zi Yu of Guangzhou Jia Yu fashion design company said.

< /p >

< p > in China, < a target= "_blank" href= "http://www.91se91.com/" > Zhang Qinghui, vice president of the fashion designer /a Association, looks at the fact that designers and consumers around the world are now consuming a habit of globalization, emphasizing China blindly, emphasizing that tradition may not be in line with modern people's consumption patterns and habits, and to some extent, they are not confident.

< /p >

< p > < strong > focusing on the competition of globalization < /strong > /p >

< p > fashion industry covers many fields, not just clothing, but an industrial chain.

From a macro level, building a well-off society in an all-round way undoubtedly provides the best opportunities for China's fashion industry.

After more than 30 years of reform and opening up, modern Chinese have undergone major changes in the way of receiving popular information and accepting western popular ways all over the world, which also affect the way of life of Chinese people.

The development of urbanization can not be ignored in the development of fashion industry.

In the past 10 years, the way of production and processing has been changing, and there has been a large share of the brand in the Chinese market. How to pform creativity into the power to change the fate of China's local brands is an example of success.

Not only has the industry experienced rapid development, but in the past few years there have been many geographically fashionable clusters, such as the Guangzhou TIT Creative Park, which has gathered more fashion elements through the form of the park and gathered more fashion and creative talents here.

< /p >

< p > Zhang Qinghui pointed out that China's fashion and creative industries are also facing problems arising from the development process.

One is the contradiction between the increasing demand of Chinese consumers for fashion products and the relatively backward fashion and creative industries in China.

The two is the contradiction between the growth and spread of local fashion forces and the recognition level and acceptance habits of ordinary Chinese consumers.

The three is the contradiction between the traditional industrial chain system and the continuous progress and development of modern production mode, as well as the changing consumption habits of Chinese consumers.

< /p >

< p > Zhang Qinghui regrets: "now is a national market, our contact is a continuous game of globalization, is a dynamic process.

There must be something national in the way of life presented in this process, because our consumers are Chinese.

No matter how to develop, first of all, we must face global competition and look at the development of fashion industry from a global perspective.

< /p >

Bu Xiaoqiang, general manager of Guangzhou red cotton international fashion city, believes that a large number of Chinese indigenous brands have built up a complete fashion industry system, laying a solid foundation for the development of fashion creative talents and independent brands.

With the aggregation of urban population, fashion can be widely accepted by consumers. This undoubtedly provides better opportunities for China's fashion industry.

But at the same time, foreign brands are constantly pouring into China, and the competition is becoming more and more fierce, which has a strong impact on China's consumer market.

This requires us to build a platform for fashion communication so that consumers can experience fashion, feel fashion and pursue fashion, affect more consumers to buy and identify designers' creativity and products. Through associations, creative parks and other forms, fashion and creative talents will be gathered together to form a joint effort to integrate fashion and creative resources.

< /p >

< p > it can be said that enhancing cultural consciousness and self-confidence is not only the recognition and persistence, inheritance and innovation of the traditional culture and culture of the times, but also the face of the world's culture with unprecedented breadth of mind and broad vision.

Therefore, fashion creativity should not only be national, regional, but also human and global.

Fashion and creative brand marketing should also have a global perspective, fully understand the needs of the international market, balance the cultural deficit, and let the West learn to appreciate the different oriental culture.

< /p >

< p > < strong > innovation from here hatch < /strong > /p >

< p > China < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > vice president of the Federation of industries Xia Lingmin said that creative design as the soul of the brand is the most important part of the four elements of the brand.

Designers not only create beauty, disseminate beauty, lead the United States, but also display the beauty of fashion on the brand through creative design, and constantly promote the growth of brand.

Over the past 30 years of reform and opening up, China's fashion brands have grown rapidly. Our achievements are obvious to all over the world. The growth of designers and the promotion of creative design are important driving forces for brand growth.

Guangzhou TIT creative park is the banner of Guangdong's fashion and creative industry. It has gathered a group of creative brands and enterprises, and has enriched creative elements through various activities. It is the most important creative exchange and interaction platform in the industry.

< /p >

< p > Tan Yaxian, President of Guangzhou textile industry and trade group, said: "Guangzhou TIT creative park is located on the new axis of Guangzhou. Since its opening in 2009, through the joint efforts of many countries, famous brands, famous enterprises and famous models have been introduced at home and abroad to form a garden oriented place with the theme of fashion.

As a famous Creative Park in China, it is our duty to promote the development of domestic fashion and creative industries.

The fashion of the world can never be separated from China. "

< /p >

Li Zhixin, chairman of Guangzhou textile industry and Trade Group Co., Ltd. and President of the Guangzhou garment industry association, said that creativity should pay attention to the driving force of P.

Fashion is culture first. Since it is culture, we must talk about accumulation. Accumulation is history. Accumulation is the story. On the other hand, we must precipitate, enhance and refine, so that we can call culture.

From the dilapidated factory to the high-profile Art District, Guangzhou TIT creative park is a miniature of the pformation of "cage for birds" and "three old".

According to Li Zhixin analysis, the success of Guangzhou TIT creative park shows that the creative park must have distinct themes and characteristics, and the soul will be sustainable development.

In his view, the creative park can be roughly divided into three types: the first is thematic, and the theme oriented creative park is to guide the development of core industries in a form; the second type is creative, like 798 in Beijing; the third is consumption oriented, such as creative leisure, cultural entertainment, and so on, such as Shanghai Xintiandi.

Secondly, the creative park provides a platform for resource sharing.

Moreover, the enterprises and designers in the park can enjoy this atmosphere here.

< /p >

"P >" with the support of the government, the support of the association, the attention of the media, the insistence of the designer, the Chinese fashion creativity can better move towards the world. "

Chen Wen's remarks represent the voice of some designers.

< /p >