How The Demand For Children's Clothing Market In China Will Still Be Unknown?

< p > at present, the consumption demand of children's clothing in China is about 2 billion 300 million per year.

Everyone says that the children's clothing market in China is like a bright smiling face of children, ushering in the rising sun.

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< p > but when we saw many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprises rushed into the field of children's clothing. Last year, the leading brand of Boston, which had just entered the children's wear industry, chose to quit all.

Children's clothing market will be deducted into what pattern is still unknown.

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< p > in recent years, as the development of China's adult apparel industry has slowed down, the children's clothing market in the period of rapid development has naturally become the focus of attention of the major enterprises in the industry.

It is understood that the domestic children's clothing market has reached 100 billion scale. For such a huge market, many local a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" brand has started their actions.

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< p > > "children's clothing is the last piece of cake in China's clothing market". This view has existed for a long time, and the development of Chinese clothing market is also verifying this view.

According to relevant data, the top three brands that occupy the Chinese children's wear market in 2011 are Adidas, Nike and local brand balbala.

The international sports brand Adidas and Nike have won a share in the domestic children's wear market. Balbara's growth rate of revenue in 2011 has even surpassed that of its parent brand "Semir" casual wear. Such a market performance, on the one hand, shows the rapid development of children's wear market, and on the other hand, we can see the efforts of adult clothing brands to seek breakthroughs in the children's wear market.

Adidas and Nike have been in charge of the children's clothing market for many years compared with the local clothing brand's children's clothing market.

As early as 10 years ago, the two international sports brands have launched their own children's clothing products. After years of exploration and development, these two international brands have occupied a large part of the market space in China.

In contrast, the exploration of children's clothing market by domestic sports brands started relatively late, which also made local brands lose the preemptive advantage in the high-end market.

At present, most localsports brand children's clothing such as Anta, Lining, XTEP and so on are located in the low-end market. Facing the market opportunity of the international brand for nearly 10 years, domestic brands begin to expand to the market segments.

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< p > from the perspective of market competition, international brands occupy half of the market and almost monopolize the high-end market, while the brand influence of domestic brands is not strong enough.

Children's clothes are different from adults' clothes. Buyers are the parents of their children, so they have very high demand for brands.

As the main consumer group in the next few years, "80 generation" is a relatively practical consumer group with relatively mature brand choice ability. It has the pursuit of individuality, fashion and fast fashion, and also puts forward high requirements for brand integrity.

Consumers are concerned about brand and brand added value, so for brand children's clothing, it should be considered a good period for development.

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< p > in conclusion, as the consumption power of society begins to shift to the next generation, the heat of the "a href=" http://www.91se91.com/news/index_f.asp "Chinese children's wear" /a will undoubtedly continue for a long time. At the same time, the competition between the international children's wear brand and the local children's wear brand, professional children's wear brand and clothing children's wear brand will also be more intense in this field.

In the face of many opportunities and challenges, children's clothing brands, which still have a long way to go on the road of development, still need to invest more in brand building, and strive to cultivate children's clothing brands recognized by consumers in a short time.

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