Lining Leads Yoga In China With Jade Bird Yoga

On June 8, Beijing green bird yoga and Lining (China) Sporting Goods Co., Ltd. held a joint press conference and signing ceremony in Beijing, announcing that Li Ning Co and Qingyu Yoga became "strategic cooperative partnership".

Lining's brand collaboration with Qingyu yoga is not a simple choice.

"Lining" has become the first well-known sports brand to promote the healthy lifestyle of yoga in China.

According to the agreement, Qingyu yoga and Lining will cooperate in the field of professional yoga / fitness products, the customization of the Lining fitness course and the promotion of green bird yoga. The United LOGO will cooperate with each other.

A national thematic promotion campaign is held at least once a year.

Li Ning Co will also invite "green bird" professionals to participate in the design and development process of "Lining" professional yoga / fitness products, and jointly promote the further improvement of Lining products.

At the same time, as the most potential star enterprise in China's fitness market, with the brand influence of Li Ning Co, qingnu yoga will get more effective support in the promotion of yoga.

With the increase in the number of women taking part in fitness activities, and the trend of fashion movement and sportswear fashion, the market prospect of female sportswear that combines fashion and sexy elements is widely valued.

In 2005, a survey on the quality of life of Chinese women showed that women had a stronger sense of overall fitness and 80.6% of women exercised regularly.

In terms of consumption, fitness is ranked fourth in terms of clothing consumption, communication and tourism.

It is an indisputable fact that sports consumption embodies the power of women.

As a leading brand of Chinese sports, Lining has always inspired the desire and strength of people to break through with the spirit of sports, and devoted himself to the dissemination of all possible ideas of Lining.

In the 08 year, a new concept of "Lining women's movement" was launched for urban white-collar women to expand their interpretation of "Sports".

A new definition of women's charm in pursuit of fashion and health is proposed.

Yoga, which integrates sports, fashion and health, stands out from many non pure sports events, becoming the fulcrum of Lining's development of women's fitness market.

For this reason, Lining specially invited green bird yoga to tailor "Lining Yoga Dance Series" for Lining.

A few days ago, the green bird yoga, which was carefully built by green bird yoga and Lining brand, was first unveiled in July 4th at the green bird yoga Jianguomen guild hall in Beijing, the first "Lining Cup" glamour Gala talent show.

The competition will be held for 22 days by the famous yoga master Gao Guangbo, supermodel Jiang Peilin and other professional professionals as judges.

Guan Ya's "glamour gal" will have the chance to become the spokesperson for Lining and Qingyu yoga.

Lining brand relevant responsible person said: "with the 2008 Olympic Games approaching, sports fashion has become an element of concern in people's lives. The Beijing Olympic Games will be a golden opportunity for Chinese brands.

On the Olympic stage, in the future, the combination of Lining movement and fashion elements will be fully displayed in front of the world.