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It Is Imperative To Extend The Supply Chain Optimization Of Garment Enterprises.

2013/5/24 20:09:00 15

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Clothing Enterprises Clothing Enterprises

as we all know, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > enterprise supply chain consists of 6 basic links: development and design, raw material procurement, product production, warehousing and logistics, wholesale operation and terminal retail.

For a long time, due to China's abundant and cheap labor resources advantages, China's garment enterprises have been positioned in the production chain in the international apparel industry supply chain.

However, with the pressure of macro-control, the rising exchange rate, the pressure of inflation, and the international trade disputes caused by frequent product quality problems, and the increasing competition pressure between countries with lower labor costs, such as India and Vietnam, the Chinese garment enterprises are facing more and more problems. These problems make the profit of China's manufacturing industry becoming more and more small, and the advantage of China's labor resources is also gradually weakening. Therefore, it is imperative to improve the role of Chinese garment enterprises in the international supply chain and enhance the effective integration of all links in the supply chain of garment enterprises.

prolonging the supply chain of garment enterprises /p >

reporter interviewed Fu Guangwei, deputy director of China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "information center. He believed that the supply chain is the biggest driving force and engine to promote the development of garment enterprises around the brand value pattern.

With the continuous development of the independent brand of China's garment industry, the garment industry has undergone tremendous changes in the past 10 years, and our national garment enterprises should develop from the passive type in the past, that is, to develop only a single link in the supply chain, and to extend the supply chain segment.

Fu Guangwei said that although the supply chain segment of China's garment enterprises is incomplete, it does not mean the complete loss of the competitiveness of our garment enterprises.

The stable external environment, the continuous innovation of enterprises and the gradual improvement of labor quality are the three "magic weapons" to enhance the competitiveness of garment enterprises. In addition, we must improve the competitiveness of Chinese garment enterprises in the international supply chain segments through the continuous improvement of their own brand support, the gradual strengthening of brand services, and the continuous adjustment and upgrading of the industrial chain structure.

The healthy development of enterprises has formed an optimized situation of "risk sharing and interest coexistence", reducing the unfair competition among different sectors, forming equal dialogue between suppliers in different links. At the same time, there are still some problems in the clothing industry, such as the problem of "poisonous school uniform", the "clothing industry" problem such as the carcinogenicity of children's clothing, and the rising of the down price caused by H7N9, which results in the "chain breaking" of raw materials on the raw materials, and the financial problems caused by uncertain factors. There are also many human resources problems faced by some of the core technicians who are faced with the resignation and job hopping in enterprises. In the face of these problems, the establishment of a stable industrial alliance can effectively reduce risks. finally, Fu Guang Wei said that a stable supplier is a powerful guarantee for the development of enterprise brand, and the establishment of a stable and reliable industrial alliance can lead our country's clothing industry.

enhance the efficient integration of supply chain /p >

in addition to improving the integrity of the role of China's textile and garment enterprises in the international supply chain, it is more important to improve the efficient integration of the supply chain, that is, to improve the speed of "quick reaction" in all links.

The cost of products in the production process only accounts for 1/10 of the total cost of the entire supply chain. Only by improving the efficient integration of the supply chain can we really reduce costs and increase profits.

for example, Spanish clothing brand ZARA, in warehousing and logistics links, in order to speed up the pportation, they dug 200 kilometers of underground tunnels in the logistics base and pported goods with high pressure air. The speed was very fast. Moreover, in order to further speed up the pport, they pported the finished products from Spain to Hongkong or Shanghai in China. Although the freight rate was very high, the cost of the supply chain would be lower with the increase of supply chain integration.

The "quick response" of supply chain system has created the "myth" of ZARA industry which has the shortest supply time of 7 days and 12 days in general.

the reporter interviewed Chen Shuping, the head of the Nancy K brand of the Han Bo international group, the a target= "_blank" href= "http://www.91se91.com/", "dress less /a" CEO CEO boat, and Liu Wei Wen, chairman and deputy general manager of JEANSWEST International Co., Ltd.

They interpreted the different operation modes of their respective enterprises in the supply chain respectively.

in the design process, the Han Bo group has set up a design and research department to analyze and publish the current fashion trend, so as to save the time for each brand to make the trend analysis and improve the work efficiency. In addition, they intend to cultivate the a target= "_blank" href= http://www.91se91.com/, which is both perceptual and rational thinking. Designers, /a, or people who are good at rational thinking and aesthetic fashion become buyers. By adopting the way of combining designers with buyers, we can better grasp the current fashion trend, and plan and design products according to the immediate needs of sales and demand, and increase the new products accordingly according to the international trend.

Although they are using the third party logistics at present, they intend to learn the logistics mode of ZARA, and intend to create a group exclusive "conveyor belt" to effectively reduce the time needed for the logistics process.

In wholesale business, the HBO group has effectively used the video system to complete the information exchange between headquarters and branches in the circulation, distribution and logistics of goods.

For example, by recording videos at headquarters or branches, completing the goods clearer rash, or meeting the controversial issues, through video recording to achieve a better grasp of the actual situation of the headquarters and handling; in addition, when a piece of goods is sold out, the shop assistant can better finish the "two display" of the merchandise and reduce the number of business trips of the headquarters staff by watching the video of the store professionals.

At the same time, this method will be used in video conferencing to facilitate decision making to deal with different situations.

In terms of terminal retailers, Han Po has realized the concern and concern for the professional development prospects of the store staff by establishing the "certification qualification system".

This system is simple, that is, through the written examination and on-site operation examination to complete the purchase, display, sales and other personnel occupation level certification, written examination required to complete the examination including 18 different courses.

The brands of Han and silk can achieve the "development control" process within 90 days, that is, all the time required from the product design to the order club. They can make the work more orderly and timely by evenly distributing the work of all links and departments.

Finally, for the efficient integration of supply chain, Chen Shuping believes that their efficient integration is more focused on the seamless operation of all links before terminal retail. She calls it "big commodity management", that is, the relationship between commodities that can be better combed to every link in the store, reduce inventory, increase the ratio of input to output, and realize the reduction of cost and the improvement of profits.

Less than P, Zhang believes that the advantage of their enterprises lies in the link of terminal retail.

By using the latest software system, enterprise information portal EIP and high-end management software NC, Yi Wen achieves first-hand information completely and instantly, so as to better grasp the market dynamics and achieve the mastery of financial situation, customer management and office operation of various stores.

Yi Wen attaches great importance to brand innovative design. Among the 300 staff members of the headquarters, 75 are designers, which is a strong support for them to complete the next season's clothing design ahead of schedule.

Finally, Zhang said that the software used by its sales terminals is important, and that better management of all aspects of the company's operation is the effective way to achieve efficient integration of supply chain.

Liu Weiwen said that JEANSWEST realized the integrated management of all aspects of the supply chain by establishing its own EIP system. Through this system, we can grasp the information in every link and predict the future trend in a better way, so as to achieve strong control over the design, procurement, production and other links, and make it interlinked.

This year, JEANSWEST has increased its investment in Taobao, Tmall and other online stores. Meanwhile, through the effective combination of its own EIP system and 13 warehouses in the country, it has quickly grasps the sales situation in various regions, supplies goods from the nearest storage center, saves time and logistics costs.

Liu Weiwen believes that strengthening the control of products in all aspects can greatly improve the supply chain integration.

At present, JEANSWEST will control the production cycle in the shortest 19~30 days.

in fact, whether it is the Han Bo group or Yiwen and JEANSWEST, many garment enterprises realize that the effective integration of all links in the supply chain is the true embodiment of the strength and competitiveness of the enterprise.

Therefore, only by extending the chain segment of the garment enterprises and improving the "quick reaction" of each link, can we reverse the relatively single and passive situation of our garment enterprises, and gradually realize the value pfer and promotion of our independent clothing brand through the supply chain, and improve the influence and status of our garment enterprises in the international community.