Deep Secret: The Five Shortcuts Of Chinese Shoe Machine Overseas Gold Rush

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > machine industry began to sprout from the 80s of last century, started in 90s, entered the first ten years of this century, and rapidly developed and expanded.

Especially before China's entry into the WTO in 2003 and the global financial crisis in 2008, only a small amount of "a target=" "href=" http://www.91se91.com/ "" http://www.91se91.com/ "> /a > footwear enterprises have expanded their production types and launched the service of" whole factory planning and whole factory output ". China's shoe industry has gained a" qualitative "leap in terms of technology and scale, and achieved rapid expansion in the short term.

To the ice age after the 2008 financial turmoil and then to the adjustment of industrial upgrading, the spring of recovery is coming in 2009-2010.

Unfortunately, it didn't last long. After the peak of the first quarter of 2011, it gradually entered the "second glaciation" in history.

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< p > > I think, after the overall and year-round low season in 2012, the overall negative growth is difficult. In 2013, the operating environment of the domestic shoe machine industry will not be optimistic, or even continue to be sluggish. The reasons are: first, the shoe machine industry in China is undergoing technological pformation because of its structural adjustment, upgrading, automation and intellectuality pformation, because the technology of many shoemaking needs actual production verification, while most of the shoemaking enterprises are not interested in experimental production. Most of them want to buy a very mature and stable technology and equipment, so most of the market has not experienced a lot of practical production verification technology and shoe machine varieties at the exploratory stage, and has not formed scale effect.

Two, when finished shoe companies consider investment in equipment, they will not be able to invest easily when the equipment does not bring obvious efficiency efficiency improvement, including flexibility in dealing with small quantity of orders and insufficient orders from shoe manufacturers.

Three, labor costs, raw material costs, management costs and so on will not rise and fall, business operations are becoming increasingly difficult, and even affect the confidence of the future business.

These three factors, coupled with the relocation of industries, have led to a peak period in China's shoe production and began to descend gradually.

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< p >, therefore, with the industry moving outward, the shoe-making enterprises are more powerful and have gained better development and broad profit margins in overseas markets.

To sum up, there are five major shortcuts: < /p >

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< p > shortcut one: OEM, original accumulation < /p >

< p > > a href= "http://sjfzxm.com/news/index_c.asp" > shoe machine industry < /a >, like upstream shoes, there is also the process of OEM processing and primitive accumulation.

A part of the shoe-making enterprises, which started earlier and have a solid foundation, have not only obtained stable orders and profits through the OEM production of foreign customers, but also gradually gained strong production technology and international quality in the cooperation with foreign customers, and expanded their business models, which laid a solid material foundation for their own brands to open up foreign markets.

For example, Dongguan's famous enterprise Huida shoe machine has been developing for more than 10 years, and has been developing for the first time in the past two years. Because of the opportunity to get the famous brand of Italy's famous brand of the former brand, hundreds of shoe machines are supplied to all parts of the world through foreign brands every year, and the soft and hard strength of their technological research and development, production scale, technological quality, fund accumulation and management experience has been greatly improved. Even if the financial turmoil is not exported, it can quickly open the domestic and neighboring neighboring markets with the advantages accumulated at the moment, and be adopted by many famous shoe manufacturers, so as to cope with the market downturn and maintain steady development.

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< p > shortcut two: high-end brand mode replication < /p >

Emma, the leader of this model, has been the pioneer of P for twelve years. They have been concentrating on high value-added product development and brand operation. They have exchanged with shoes, leather goods, < a target= "_blank" href= "http://www.91se91.com/", "clothing /a", furniture, automobiles, stationery, sporting goods, electronic products and other industry clients and business associations, and have carried out extensive publicity and cooperation with the industry media. We have constructed a unique brand promotion mode centered on the industry, covering all kinds of three-dimensional, diversified and international modes such as print media, network industry portal, public media, outdoor media, exhibition communication, and conference communication, and set up a professional high-end brand image.

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In the past twelve years, P has also explored a set of domestic and foreign business models, attracting many agents in various regions of the world.

And the efficient production mode applied to many industries in China, mature and stable hardware and software products, with different national language versions, and local replication.

This high value-added operation mode has attracted the attention of customers both at home and abroad, and has made great progress in recent years.

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< p > shortcut three: low price export, information is king, < /p >

< p > this kind of pattern is known as the "Chinese Jew" shoe maker of Wenzhou.

Wenzhou shoe machine has always been famous for its "stable quality, low price, strong practicability and professional production".

Industry associations, import and export companies, agents, distributors, intermediaries, customer introductions, e-commerce, media advertising and other multi channel information, with its professional production capacity and competitive price advantage, in the past information asymmetry, especially in the past 2003-2008 years, in some emerging countries and markets such as Russia, Vietnam, the middle East, Africa, Eastern Europe, India, South America, quietly layout and occupy a larger market share, such as Wenzhou Banda, Cang Qiao, Dou Shun, Oujiang, Whitt, pillar and other well-known shoe-making enterprises, they are quietly competing abroad in the increasingly fierce competition in the domestic situation, have won good orders customers, in the process of enterprise accumulation, they can better manage the domestic market with a better foundation. Many shoe makers in Wenzhou show their faces every year at professional exhibitions at home and abroad, seize business opportunities and make use of exhibitions, business visits and connections.

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< p > shortcut four: two-way access, swap resources < /p >

< p > this kind of way is adopted by the more powerful shoe-making enterprises in China and is generally accepted by the industry as a healthy development mode. Among them, the leading shoe makers such as the Dalong shoe machine in Wenzhou, started with the front and back machine and the bottom press, occupied half of the Wenzhou shoe machine market. In 2000, they cast their eyes on Italy, cooperating with Sabah shoe machines, and imported the world's leading nail tracking machine, massage machine, and BC cold and hot set products. Through cooperation with the international giants, not only the product quality has been improved rapidly, but also a few domestic manufacturers that can realize the shoe factory's whole plant.

After many years of healthy development, by 2008, when we saw that the shoe machine in Italy had developed to a larger adjustment period, the Dalong shoe machine sold the fist product, the front and back, the bottom press, to the Italy shoe machine company in the form of OEM, and changed the technology input into the output, and supplied the products to the world through the Italian company.

This two-way sale mode of mutual use of resources has established Dalong's leading position in the shoe machine session. Its operation mode is also praised by the industry as "the most successful business mode", and it is also a business model of shoe machine enterprises with high added value and maturity.

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< p > shortcut five: output of whole plant, innovation value < /p >

The shoe machine industry in China has been developing for many years, and a few powerful enterprises have explored a set of mature shoe making plant production experience based on a large number of customers in the local shoe factories, such as large scale assembly line production, group lean production, such as Wenzhou Dalong, Dongguan ILLY, Jinjiang Shengda and other representative shoemaking enterprises, because they have better output capacity of the whole plant. Under the circumstances of the shoe industry's relocation, these factories have a quick response to cooperate with the finished shoe factories to settle in relatively unfamiliar and imperfect parts, and continuously provide the whole factory's output service ability, help shoe enterprises adapt to the new environment quickly, and create new profit margins and market opportunities for the shoemaking enterprises themselves. < p

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< p > although we have seen all kinds of pressure and difficulties faced by the shoe machine industry in China, the overseas gold shortcuts have given us different insights and inspiration.

Because "only sunset enterprises, no sunset industry".

Shoemaking industry is closely related to our life and has long-term potential for development. Even if the industry as a whole is in a bottleneck, it will also belong to the normal survival of the fittest in the industry.

Although the shoemaking industry is moving to low cost areas, there is a trend that energy saving, low carbon, environmental protection, automation and intelligent production are also rising in the so-called high cost areas, and have gained a better development space.

Shoe-driven enterprises can learn from the above five shortcuts, and find a pattern suitable for their rapid development and expand new markets to meet the next development peak in the global economic integration.

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