Clothing Sales In The First Quarter Continued To Decline, Clothing Inventory 400 Billion Yuan Per Year

< p > recently, Nanshan nanshang Road, a nameless alley of Lin Lizhong, a tall building.

A group of mothers happily surrounded a human tricycle in front of a children's clothing shop. The car was full of colorful a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", from underwear to coat, from swimsuit to cotton padded jacket.

The excited customers do not ask the price and see the right ones.

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< p > more than 30 years old boss mother told reporters that everything here is from Shenzhen, Dongguan, Guangzhou's clothing enterprises inventory, mainly children's clothing, and a small number of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > hat and adult underwear.

"They are all branded goods, including ANN, pig, and Winnie, and the price is only 1/4 or even lower than the price of the mall."

While she was looking for a change for a 40 year old mother, she went on to say, "look at these 10 girls' underwear. I only sell 35 yuan, and the price in front of the Hai Ya department store is also a price."

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< p > < strong > inventory of listed service enterprises is astonishing < /strong > < /p >.

"P", since last year, the argument that domestic clothing has been shrouded in high storage has been heard all the time.

One of the judgments in the industry is that the annual inventory of China's clothing market is estimated to be 400 billion yuan based on a more conservative estimate. Now all the inventory of all enterprises is enough to sell for 3 years on the market.

The stock of days has also created a huge market for handling the tail cargo, and shops like South commercial road are only the most basic of the changing formats.

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< p > in the first quarter of 2013, the apparel industry was in the doldrums, and terminal sales were still in the doldrums.

The first quarter of 2013 was 553 million yuan, but the stock was up to 815 million yuan, up 273 million yuan compared with the same period last year.

Outdoor sports brand Pathfinder inventory rose from $164 million at the end of 2012 to 254 million yuan, and turnover rate changed from 3.18 to 0.65 times.

The popular fashion brand positioning the "tidal front" is less than a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the growth rate has slowed down sharply, and the stock has increased to a record high of 463 million yuan.

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< p > clothing industry "stock king", YOUNGOR is willing to let go.

According to the financial report, YOUNGOR's inventory reached 23 billion 200 million yuan in the first quarter, a slight decrease from the end of last year.

According to the 2012 annual report released by a target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing enterprises, the apparel industry's inventory products at the end of last year totals more than 67 billion yuan. If Lining, PEAK and other non listed companies are listed and non public companies, the inventory of the whole industry is indeed a very surprising number.

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< p > industry insiders pointed out that since last year, the inventory problem of clothing industry has aroused public concern.

But it is not a cold day, but even before the rapid development of the clothing brand, the inventory problem has always existed, but it has not been exposed.

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< p > Lv Hui is a very talented garment. < a target= "_blank" href= "http://www.91se91.com/" > designer < /a >. In the past few years, she has run a company specializing in women's wear in Che Kung Temple. The brand has been registered in France and opened more than 10 stores in China.

She has great confidence in the style of her dress.

But she had scratched her head from the warehouse, as well as many last year's < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

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< p > Lv Hui said that as long as clothing brand is made, it is first manufactured and sold, and no one can produce much.

She said that China is a very large clothing market, women's clothing has a size of about 1 trillion yuan, and other clothing has about 1 trillion yuan, according to 20% of the inventory, 400 billion yuan a year, the scale of inventory.

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< p > < strong > goods store has /strong < < /p >.

< p > despite the fact that the most worthless part of the clothing industry is stock.

But in the eyes of many spectators, the stock of heaven is just like a huge gold mine, and there are lots of business opportunities.

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"P", such as the South Commercial Road, such as tail goods stores in Shenzhen everywhere.

Most of the shops on the street facing the district are located in the South District of Binhai Road. Most of them are small shops that sell clothes. Most of them are specially designed for the sale of goods. One or two of the two shops that operate relatively well have opened chain stores in the surrounding areas.

These community stores are an important form of clothing handling. Most of them are under the guise of exported goods, claiming that they are all from the original factory, and the price is only about 1/10 of the regular shopping mall.

Sometimes it can really clean up something nice, and customers know it as a pleasure.

Recently, Miss Xiao, who worked in the hospital, told reporters.

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< p > "used to think that all the stalls were low-grade goods or even fake goods, but now I find that the clothes in the night market are more and more authentic, and the quality is good, but the price is cheap as fake."

A young man working in Foxconn told reporters that he had just bought a outdoor dress priced at 998 yuan at a price of less than 200 yuan.

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< p > Century Square is located at the junction of Nanshan District East Bin Road and Nanhai Avenue. "The high-end fashion in foreign trade is the main force, and its influence is very large in the whole country and even in Asia as a whole."

According to incomplete statistics, there are 5000 large and small shops in Shenzhen's Century Square and surrounding wholesale clothing market.

It also has a certain impact on the clothing e-commerce market. Many Taobao clothing sellers in Shenzhen are getting goods here.

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< p > in the Century Square business circle, the Tai Li clothing tail goods market, which was opened in 2008, declared that it should be the first professional tail goods clothing market in Shenzhen, and opened nearly 500 tail goods clothing shops.

However, the gimmick of Tai Li soon drowned in the wholesale clothing market pformed from more than 10 industrial plants around the world. "The same is true. It's all about making tail goods. It doesn't make much difference."

Wen Zan, a clothing salesman from Jiangxi, told reporters that he was a frequent visitor here. He came there almost every half a month and turned to one day in the buildings. He said, "the things here are not bad, the styles are very new, and the brands are also appealing."

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< p > there are six or seven such professional tail cargo markets in Shenzhen: Dongmen, Huaqiang North, Sungang and Buji.

Originally in the Huaqiang North Mao industry behind the popularity of the Jiahua market because demolition also found a new site in Nanshan, is currently inviting business.

In Guangzhou, Hangzhou, Beijing and other large and medium-sized cities, such clothing tail goods market has sprung up in recent years.

The eastern Guangzhou Changgang road and Baiyun District Shijing street, the vast majority of Kam Dong's tail cargo is famous all over the country. Beijing's tail cargo market started from Xiushui Street in that year, and now the professional clothing wholesale market of Tian Lan Tian tailor goods is located at Lizi bridge, West Third Ring Road. It is the most famous specialized tail stock market in Beijing now. It is said that the monthly turnover can reach 2 billion yuan.

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< p > < strong > go stock or damage the brand < /strong > /p >

< p > the huge market opportunity of clothing tail goods has attracted the attention of various electricity suppliers and service companies without any suspense.

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< p > industry insiders pointed out that the electricity suppliers get together the clothing special bargain goods will undoubtedly provide a good solution for the clothing inventory, but the entity channel coexists with the network sales, and the two channels will inevitably kill each other. "Since last year, the large-scale discount sale has not significantly promoted the sales of each brand, but has a greater damage to the brand image, and the terminal product's tag price will drop substantially."

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< p > aiming at the sale of Lining in Van guest, some netizens micro-blog said so, "since the end of last year, the price of all the goods sold by customers has been expensive."

Lining used to buy online, which is not expensive. Now it sells for 19 yuan, and the grade is lower. "

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< p > clothing industry insiders analyze that setting up a brand requires a lot of manpower and material resources, but once the carelessness is wasted, the credibility of the brand determines the consumer's awareness of the brand and the consumption concept.

Lining, director of Public Relations Department of Jingdong mall, commented on micro-blog: "it is a good time for Lining to clean up inventory through all customers. In the long run, it will hurt the brand, who will buy the goods of the season at the high price?" < /p >

< p > < strong > all electric businesses are selling the tail cargo < /strong > < /p >.

< p > April 7th, last year, Li Ning Co, with a huge loss of 2 billion yuan and a stock of up to 900 million yuan, launched a time limited sale of a well-known domestic e-commerce supplier, who created a 18 hour selling myth.

In April 24th, Lining and fan, who had tasted the sweetness of the storehouse, once again launched a brand sale week.

At that time, the reporter entered the website of Lining, and "48 hours of panic buying and buying second seasons" was placed in a prominent position.

A sneaker with a price of 259 yuan is only 49 yuan, while the cheapest baseball cap can be as low as 19 yuan.

In the 7 day sale week, in addition to Lining, other traditional brands such as Saturday, Semir and Giordano have been launched.

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Vip.com, which specializes in special sales, vip.com recently announced its unaudited first quarter financial data as of March 31st this year. Net revenue grew 206.8% to $310 million compared to the same period last year. Profitability continued to rise and realized a net profit of US $5 million 800 thousand.

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In a short span of a year, vip.com's share price rose to $more than 30 from a minimum of 4.26 US dollars in P.

In April this year, Dangdang CEO Li Guoqing once admitted that the overstock of China's clothing industry is too serious at present. Vip.com's success just grasped such an opportunity.

As a result, a sale like vip.com was given to many of the big business people.

A campaign to copy vip.com mode began quietly.

In May 7th, Dangdang online clothing tail sales channel "tail collection", specializes in the sale of high-end brands in the offline sale; Jingdong is planning to launch the sale mode of "flash group"; the eldest brother of Taobao is also mixed in, Tmall vice president Xiao Long speaks frankly, this year Tmall's focus is to create a "brand sale platform".

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