Quanzhou Shoe Industry Re Marketing To Fine Layout Market

< p > a R & D designed to grasp a market, and a market can also accurately present its needs to the front end, connecting the two ends of the "smile curve" to form a perfect industrial ecological chain.

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< p > in the critical period of pformation and upgrading of traditional industries, "production oriented" Quanzhou is gradually giving way to "design" and "market oriented" Quanzhou. "Smile curve" has quietly moved onto the face of this industrial hot soil.

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< p > < strong > heavy R & D for one year, launching 3000 new models < /strong > < /p >.

When p returned to 1997 and was hit hard by the global financial crisis, Ding Hui abandoned the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a production factory with more than 100 workers, and turned to fashion brand retailers.

"Before and after 2000, there were few garment retailers in China who had the concept of collocation and display.

Some sell only a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > others sell pants only.

Ding Hui tried another way.

He bought different kinds of "a target=" _blank "href=" http://www.91se91.com/ "dress > /a" in various loci, and then arranged and arranged them according to their location and style, forming a stock.

"Fewer links, faster speed, product prices and fashion can always be consistent with consumer preferences."

Facts have proved that this kind of future called "buyer" mode really surprised Ding Hui.

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< p > now, Ding Hui's a target= "_blank" href= "http://www.91se91.com/", "designer /a" and "excellent terminal salesmen" are combined together, and he has trained them as their core buyer team. He called it a "buyer stylist" team.

When this mode is mature, it can design and deliver products by itself, or can the buyer's designer team play the main role of product development and the main role of product development, and directly put forward the direction of commodity planning for ODM manufacturers.

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< p > at the front of smile curve, we integrate the trend of commodities, plan and design products, and hand over production to nearly 100 core suppliers nationwide.

They may be Shishi's jacket manufacturer, T-shirt manufacturer in Guangdong, Zhejiang suit, < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > sweater manufacturer...

Each category is put into production where the advantages of industrial clusters are prominent.

Every year, the company can guarantee more than 3000 models to go public, with an average of nearly 10 new listings every day.

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"P" is the same. Anta will pay more attention to R & D than he pays more attention to the design.

"In a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > followed by adding the technology of jumping and landing cushioning and cushioning, the technique of increasing the take-off elasticity of the front of the shoe is the core technology of Anta basketball shoes, which is the pride of Anta sports science laboratory.

In order to collect samples, Ruan finished the CBA of a total of about 420 players.

In addition, Anta is also working with research institutes. According to the regional characteristics, the foot data of tens of thousands of ordinary people have been collected to create suitable sports shoes for Chinese people.

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< p > < strong > heavy marketing with fine layout market < /strong > /p >

< p > "more than 100 people's production plant, with an annual output value of about 10000000 yuan, but a retail store's annual revenue can reach about 3000000 yuan.

The sales volume of three stores is equivalent to the output value of a factory. "

This is the most intuitive feeling when Ding Hui closed the factory and threw himself into the market in 1997.

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< p > light assets operation mode allows Ding Hui to put more energy on both ends of the smile curve. "In addition to laying stress on product development, it is also important to enhance the efficiency of single store."

No development agent system, only direct management.

There are two advantages to do this. One is to reduce the circulation cost, and the other is to effectively control the inventory risk of products.

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< p > from the management factory to the market search, Ding Hui found his own market intensive management mode, an enterprise management platform based on the real-time Kong mode of the supply chain information supply chain management system (IEAP) was used to connect the two ends of the smile curve.

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< p > "when members purchase goods at the local stores, information will be sent to all relevant departments and suppliers in time.

Including the company's product development, product procurement, sales management, logistics warehousing, e-commerce personnel and manufacturers will get information and respond. "

Ding Hui excitedly told reporters that the entire supply chain can share real-time sales and inventory information in the terminal market, providing decision-making basis for commodity allocation, tracking, tracking and production, thereby improving the response speed of products from demand to development to supply.

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< p > "do what you do best", this golden rule from Nike is being practiced for Quanzhou enterprises.

After outsourcing production, enterprises can concentrate on R & D and brand.

As a result, the core competitiveness of enterprises is stronger, the cost is lower, and the ability to resist risks is stronger.

Seven wolves deputy general manager Wu Xingqun said.

As he said, unloading the burden of expanding production capacity, many first and second line shoes and clothing brand enterprises in Quanzhou have completed the pformation from business products to management brands, and will devote major efforts to the high-end links of R & D, marketing and other industrial chains before they finally establish the market position of "Fujian Style Men's clothing" and Quanzhou sports brands.

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