Luxury Goods Into Supermarkets Or Luxury Goods?

< p > > "dear, come to the supermarket to buy luxury goods!" seeing such a news headline, I immediately saw the following scenes in my mind: a housewife pushes the shopping cart around the supermarket, and listens to the sales promoters when she passes through the LV shelf area. "Let's pass by, do not miss it. The new LV bag is 20 percent off concession..."

This elder sister, you see this bag's workmanship, material, style...

Don't go, sister. If you can't buy it, you can look at it, too. Ah, only 8000! "/p!"

"P" to the end of the report, I found that the "emergence" is wrong, this scene can not exist at all.

The news is that recently, Hangzhou Century Lianhua shopping mall and the international famous brand integration store, Kai Kai City, cooperate to sell luxury goods.

It was quite normal, not a bit of news, but when reporters wrote the script, it was something that turned out to be a "look".

The way of "making a difference" is to put together two contrasting things: "supermarket" and "luxury".

Look at all the media reports on this matter.

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< p > the media is obviously misleading readers. The problem is that some "insiders" have been misled, and through their own remarks, the misconduct has been further extended and re strengthened.

A luxury brand store salesperson said: "many consumers pursue luxury goods, hoping to get a first-class shopping environment and experience, to move the consumer environment to the supermarket, it is hard to imagine."

And a luxury brand enthusiast is even more puzzled: "if luxury goods enter the supermarket, I think this is no longer a luxury."

Supermarkets are more about the place where they live, and their location is totally different.

In fact, all two of them made comments on the background without making clear the background. They were also victims of misleading media reports.

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< p > the truth is that Century Lianhua is a dry supermarket. But now it sells luxury goods instead of a supermarket in general sense, but introduces the city of Europe, and stores a luxury store near the supermarket.

According to the report, "the city is located on the east side of the first floor of the peace Shopping City, with an area of nearly 1000 square meters.

There are no two shopping environments in the stadium, which are relatively independent stores, and shopping trolleys in supermarkets are not allowed to enter.

You see, the shopping environment and experience is still first-rate, especially the "shopping cart can not enter", which is just like the sign of the "front door" in front of the general high places, marking the luxury status.

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< p > obviously, it is not that supermarkets are rushing to catch up with the luxury brand, but the latter is willing to "condescend".

Although luxury brands do not lose their prices here, they do not enter the supermarket at all, but they can see that they come to see more people in supermarkets and shop at other people's homes.

Don't mention it, popularity is really a lot.

In the area where Prada Prada was sold, it opened for only one hour, and the brand's long leather wallet was sold off.

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< p > luxury goods are still luxury goods, and marriages with supermarkets (actually opening stores near the supermarket) have their own interests and economic basis.

As early as 2009, after the outbreak of the global financial crisis, luxury goods sold only in the most popular, the most expensive and decorated luxury stores began to consider the "people to people" route, and became popular in many places.

This year, the largest chain member storage store Costco (good market) in the United States opened a store in the East 116 street of Hamlett District, Manhattan, New York, selling luxury products such as Chanel (Chanel), LV (Louis Weedon), Burberry (Bo Baili) and Coach (Kou Chi), attracting thousands of customers to queue up to rush to buy.

For these luxury brands to sell at a discount, some people sigh with emotion: "these things with shiny LOGO are once the luxury luxuries lying in crystal glass cabinets, but in Costco, they are reduced to the" cabbage "that has been snapped up, shocked!" /p ".

< p > in fact, there is nothing to be shocked about.

Luxury is no longer luxurious, it is also necessary to live.

Under the economic crisis, it is not disgraceful to win the popularity of people in order to expand consumer groups.

This is just like a goddess beauty, and no matter how noble it is, it also needs to be cannibalism.

The "cock silk" knows these things and will only have a sense of closeness, but the position of the goddess in her heart will not waver.

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