Insiders Say Shenzhen's 40% Garment Companies Are Struggling At The Brink Of Death.

A high-end women's clothing, the cost of raw materials is really only 11%-13%, it sounds amazing, but to give the mall 27% points, personnel wages 10%, logistics fees 7%, advertising costs 10%. In this way, 65%-67% has been removed, and some brands have to pay for the purchase version. A high-end brand. clothing The highest profit margin is only 35%.

Recently, reporters interviewed senior Shenzhen apparel industry found that 40% of Shenzhen's clothing enterprises are struggling to the brink of life and death.

　　 Brand clothing Profit pressure inventory

Miss Dai, a marketing director of a famous brand clothing in Shenzhen, admitted that the profit of garments is not low, but it is not entirely earned by enterprises. For example, a high-end women's clothing, the cost of raw materials is really only 11%-13%, it sounds amazing, but to give 27% of the mall's buckles, personnel wages 10%, logistics fees 7%, advertising costs 10%. In this way, 65%-67% has been removed, and some brands have to pay for the print version. Designer The cost of studying abroad has not yet been counted. In this way, a high-end brand clothing has the highest profit rate of only 35%.

Dai said that a large portion of the profits of garments were consumed in stock. First line brand, she said. clothes It's good to sell 60%, and 40% can't be discounted in inventory. Otherwise, it will affect the brand image. There are also some brands that are rapidly digested. They may be priced at the time of sale, and will be discounted at the end of the season. The stock will account for 20%-30%.

　　 Body underwear is "beauty products".

Speaking of underwear industry, Miss Dai said that the body size underwear really has a relatively high profit. A conjoined underwear is priced at 5500 yuan, and its material cost is only 0.7%-0.9%. Since you don't need to hire professional models or celebrities to advertise, you can open an underwear store by investing $100 thousand in body underwear. You don't have to go into shopping malls, online and beauty salons can do agency business. In this way, the comprehensive cost of underwear is only 14% of the selling price.

Miss Dai said: "the profit of the body underwear is so high that it mainly grasped the vanity of women's love for beauty. The high consumption group is willing to invest in the body, so it is actually a beauty product. Ren Zhiqiang (micro-blog) said that the bra is expensive, which may refer to the body underwear industry.

Shen Yongfang, President of Shenzhen garment industry association, told reporters that clothing profits were high, but there were still many companies losing money, including circulation elements and stock factors. She disclosed that 40% of Shenzhen's clothing enterprises are struggling to the brink of death. For example, 10 pieces of clothes sold by enterprises are sold for 5 items, but they can not earn 8 days. When clothing comes into the market, the discount points range from 10% to 25%, and the new brand clothing will be higher.