China's Local Garment Industry Has Already Formed The Trend Of Dragons.

< p > a native local brand has been stationed in the Hongkong luxury brand Lane Crawford, which is an international boutique.

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P, founded in 1850, was famous in the Shanghai concession. It was the golden hole of the rich.

Later pferred to Hongkong, Hongkong is known as a noble department store, Yi Shu's heroine in life, the most enjoyable shopping enjoyment is to buy a pair of European trousers by Lian Crawford.

In the late 70s of last century, the first store opened by JOYCE MA, a Yongan department store in Shanghai, was hiding in Lane Crawford. It always wanted European goods. Even the Japanese products were rare. In April 2013, at the golden bell shopping center, LAB CONCEPT opened a brand shop for the first time, and even made a show for the brand.

This brand is MO&Co, a high street brand in Guangzhou.

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< p > in fact, since March 22, 2013, when Peng Liyuan wore a BOLN collar coat and neck blue lilac scarf appeared at the airport ramp of Moscow airport, the so-called Chinese made began to flop.

Wang Qing, former president of the "a" target= "_blank" href= "http://www.91se91.com/" > "/a" a target= "_blank" href= "http://www.91se91.com/", said: "every year our clothing export growth is in the two figure. Clothing exports in 2008 are US $119 billion 800 million, accounting for 16.77% of the global clothing trade."

But the export here refers to the OEM production. The former Chinese made is the pronoun of cheap processing, and the first lady's brilliant appearance not only took the exception of the brand, but also the designer of the Marco, which made the world take a different view of China.

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< p > when people turned their attention to Chinese brands, it was discovered that in fact, the local garment industry in China had already formed the trend of dragons and accumulated huge industrial capital.

In Guangdong, a garment city, the annual sales volume of ten billion and 20 billion enterprises is numerous. "Now I sell one billion a year, I am ashamed to have dinner with other bosses", a senior clothing owner in Guangdong told the times weekly reporter.

His brand sold 2 billion last year, but he still finds it hard to see anyone, because according to insiders, it can only be a small business.

Legend has it that last year, the annual sales volume of the brand targeting the rich middle-aged women was 5 billion billion, and the brand brother who was also mainly targeted at middle-aged women was also broken by more than "Taiwan".

China's < a target= "_blank" href= "http://www.91se91.com/ >" fashion designer < /a > Secretary General Zhang Qinghui said: "China's current clothing consumption market is about 1 trillion and 600 billion yuan, in the past 10 years, China's clothing consumption growth, an average annual growth rate of 14.7%, about 5 times every year."

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< p > but an interesting phenomenon is that well sold brands are not designer brands. They are generally owned by the people of Jiangsu and Zhejiang who started their factories in the early 90s of the last century. They do not know how to design, start from copying, and hire large numbers of designers. They find their way to make a fortune in copying European and local dealers.

An interesting contrast is that although the exception is so famous, in terms of annual sales volume, it can not be compared with the mass brands with huge consumer groups. "Exceptions are few and far below us. Only more than 60 shops in the country are over one billion. I don't know yet."

The veteran Guangdong costume owner hesitated.

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< p > rich people go to Paris to buy LV and Prada bags, but for Chinese female consumers, a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" is still willing to buy locally, not only because they are well versed in the way of consumption, but also because the local brand is more suitable for the Asian body shape.

In the local brands with a market share of more than 90% or even 95%, it is precisely the local brands targeting the young and middle-aged women who are aiming at the most consumptive.

Of course, in recent years, the local brands that made a lot of money have also had a sense of crisis. The clothing brand of Shenzhen brand EIN has been very visionary and has made great efforts to promote the brand after she made a lot of money. EIN has promoted the Nordic wind and has more than 200 stores in the national high-end department stores.

"We used to cater to consumers, so we made money. We began to make brand promotion in 2005 and find our own position. Our brand faced smaller customers, so we didn't earn much money.

Because of this, the gold content of the brand is getting higher and higher. Now some brands that are very profitable have invested money in brand promotion again. It's too late.

She said with pride.

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< p > the new era of China's clothing brand is coming. There are exceptions to the design lead. There are also Hong Huang led "peppermint glutinous rice and scallion", which is a pure Chinese buyer's shop for young designers. There are Mass Phil suitable for middle-aged women, and more than a dozen million stores in Taobao, and MO & Co, which is the tide shop with the trend of European trend street.

Since August 2012, MO & Co. and its high-end brand Edition 10 have been officially stationed in 6 shops in Shanghai and Beijing, and have been selling TOP1 for women's wear department.

The reason why it sells well is simple: cost-effective.

Lian Carver's high level played a game. He took a windbreaker and pressed the sign to let an international senior buyer guess the place of origin, estimate the value, buy a hand to feel the material to see the style, and confidently say that the price in Europe is around 7000 Hong Kong dollars. As a result, the sign opens up, made in China, HK $more than 2000...

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"P," Didker Grumbach Didier Grumbach, chairman of the French High Fashion Association, said in an interview: "China's road to the world's high fashion is not far away, and there are 20 years to go."

Perhaps, he underestimated the efforts of the Chinese people, 20 years too long, seize the day, MO&Co stationed in the city of Lac Crawford said that with their own values, cost-effective Chinese brand has finally entered the international market.

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