Dangdang Net Or Catfish Effect Caused Several Books And Clothing.

< p > yesterday, a photo of the internal conference on Dangdang June counter attack was spread on micro-blog, which contained almost all the core information of Dangdang's June price war, including: "the first shot of the book in June 3rd; the two" sharp knives "of the books, the 70 percent off pieces of the final products, the 400 million gold coupons, the four satellite TV, and the 50 million advertisement.

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< p > the author contacted Dangdang, the responsible person, confirmed that the information was true. In June, Dangdang will take the book and < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > as the starting point, and promote the whole category price war, including mother and baby, 3C, beauty makeup and so on, but will not disclose more details.

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When p Dangdang "counterattack warfare" plan was exposed yesterday, it soon triggered a heated debate in the industry. "Dangdang Book rush to attack an electric supplier actively," "Dangdang tailing will lift the flash buying war in June", "the 6.18 major melee wars will break out ahead of schedule".

At the same time, Dangdang's counter attack plan is also directed to other electric providers.

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< p > < strong > Dangdang net or catfish effect > /strong > /p >

Last year, P, one of the most active business operators in the price war, has expressed this year's policy of recuperation.

This also makes the electricity price industry in the first half of this year relatively quiet.

During this period, Dangdang did not idle, "3.12 books 50 percent off", "3.27 clothing anti season double 11", "4.17 books big promotion", "5.7 Dangdang tail products online 70 percent off Cap" < /p >

< p > < strong > several times for books and clothing < /strong > < /p >.

< p > important low price promotion, making Dangdang become the leading role of price war without rivals.

Analysts pointed out that "last year's price war has made many electric providers suffer heavy losses, so this year has been low-key."

But Dangdang's activity in the price war is likely to form an important stimulus signal to stimulate other electricity suppliers to fight the price war again.

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< p > from the information disclosed today, Dangdang books will launch the first round of price war offensive in June 3rd.

At present, there are no competitors to follow up the books.

In addition, Dangdang will also launch a price war for other electricity suppliers on the sale channel.

70 percent off capping and stacking vouchers is bound to lower the price of famous brand flash purchase.

Other electricity providers have also launched a special sale channel, which will be another aspect of the June price war.

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< p > < strong > clothing + Book Dangdang counter attack face and Li Zi < /strong > /p >

< p > June 3rd book "first gun"; Dangdang tail remittance 70 percent off Cap plus 400 million gold coupons.

This is the two "sharp knives" of Dangdang counter attack.

Obviously, Dangdang's "counter attack war" is well prepared.

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< p > many netizens are asking questions about how to fight the first shot of Dangdang books. Dangdang official did not give a positive response to it. It only indicated that the intensity would exceed all promotions in the first half of this year. All the books and audiovisual products except the teaching materials will participate in the activities.

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< p > during the Reading Festival in April this year, Dangdang launched the 500 thousand Book 50 percent off ceiling, but there was no other electricity supplier to follow up because of the promotion efforts.

The data show that in the April sales promotion, Dangdang book sales broke 3 million.

Presumably, this book promotion may be less than 50 percent off.

Books are the traditional advantages of Dangdang, and there are basically no rivals of the same magnitude. This is also the bottom line of Dangdang network.

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< p > clothing as Dangdang's "sharp knives" category in June, natural strength is not small.

On the line, Dangdang Huili became the vanguard of the clothing price war.

And the positive confrontation with other electricity providers will also deepen again.

Flash sale, which is favored by the big business platforms, will usher in the first price war in June.

The eyeball is indispensable, which can earn enough face for Dangdang's counterattack.

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"P" in the face of the inside, the following is to see the June 3rd Dangdang attack on the official stage.

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