Shoes And Clothing Brand Stock Accumulation Heavy Burden Overwhelms Manufacturers

< p > recently learned that there is a large "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "industrial cluster advantage in East China, which radiated the whole country. However, there is no professional base for domestic brands to do discount clothing market pactions. The new circulation mode commonly known as" Chinese Atlis "can greatly expand domestic demand, and let apparel enterprises throw away the burden of pformation, which is related to the successful upgrading and pformation of the apparel industry.

Against this background, a summit forum on brand discount operation was held quietly! < /p >

< p > recently, the first East China brand discount clothing business summit forum was officially held in the building of the Management Committee of the Hang Hang economic zone near Xiasha, Hangzhou.

This summit forum is organized by the Haining Lian hang Economic Zone, and is hosted by mannton Hangzhou commercial center.

Dozens of well-known experts and scholars from all over the country participated in this forum, including the trade standard expert of China's tail cargo market, the vice president of the China Market Association, Mr. Hong Tao, chief economist of the tail cargo industry, the industry standard expert of China's tail cargo market, Mr. Liang Jiliang, chairman of China's tail cargo Merchants Union, China's < a target= "_blank" href= "http://www.91se91.com/" > textile /a /a, Secretary General of the Federation of industry associations, Zhang Hai Yan, and so on.

Experts have conducted a broad and profound dialogue on the development trend of the brand discount clothing market, how to carry out business model innovation, and create Chinese style outlets.

< /p >

< p > < strong > inventory accumulation burden overwhelmed manufacturers < /strong > /p >

< p > according to the first textile network statistics, in 2007, China's "a target=" _blank "href=" http://www.91se91.com/ "clothing < /a > inventory reached 20% of the total production volume, about 12 billion, the annual growth rate remained at 5%. according to the normal growth test, and 2010 will reach 13 billion pieces of clothing tail cargo.

< /p >

< p > 2007 China skin a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > total annual output of about 10 billion pairs, accounting for 40% of the total global leather shoes output, and leather shoes sales account for 41% of the total sales of shoes.

If calculated in proportion to 10%, only 1 billion pairs of shoes will be produced annually.

< /p >

< p > international famous clothing brands like Adidas have only 1 billion years worth of inventory in China in just 09 years. In the past 09 years, the backlog of Heng Yuan Xiang's products was 250 million to 300 million yuan, AOKANG was 120 million to 160 million yuan, and the brand new brand "ME&CITY" launched by the United States, the first quarter of 2009 dropped to 30%, and the stock was so serious that it had to readjust its strategy, which led to a series of measures for layoffs and channel adjustment.

< /p >

< p > according to relevant data, as of August 2012, 80 listed companies, including the apparel industry and its upstream textile industry, reported that 80 companies had a total inventory of 67 billion 166 million yuan in the first half of the year.

< /p >

< p > inventory is threatening and there is a great tendency to drown everything.

How to get rid of the burden has been the whole problem of the clothing industry. If it is not solved, it will have a very bad influence on the economic development and the social harmony industry.

< /p >

< p > < strong > discount clothing consumption is huge, < /strong > /p >

In the past 30 years of reform and opening up, China's economy has made great progress, but the overall level is still not high. In the vast central and western regions and northern regions, especially in rural areas with more than 600 million population, clothing consumption is still dominated by P.

Moreover, with the increasing cost of living in the city, inexpensive clothing is also popular among the white-collar workers.

Reporters interviewed in this forum to locate the only professional brand discount market in East China, Yang Xiuquan, chairman of manstone Business Management Co., Ltd.

Yang Dong said that every year now there are tens of billions of goods, including clothing, footwear, underwear and bags, and so on. The tail cargo flows to the huge urban and rural two or three level market, then enters the retail terminal to reach the consumers' hands. At present, it is basically undercurrent surging. It belongs to the stage without chapter movement.

< /p >

"P >" such a huge consumer demand, in fact, there is no professional market in East China to govern and distribute, which is a very regrettable thing in the industry.

1 out of every 10 garments in the country come from Sijiqing, and nearly 1 billion 300 million of the ready-made garments from Sijiqing.

So the brand discount clothing has the reason to benefit the middle and low income groups in China, especially the vast rural population, as well as the radiation capability of Sijiqing.

Tao Gengsheng, executive deputy general manager of manstone Business Management Co., Ltd., has prepared his plan to reporters.

< /p >

< p > reporter interviewed in the forum, a businessman who was preparing to run the brand discount clothing told reporters: "the clothing brand discount goods are cheap and good, the consumption objects include high, medium and low consumption groups, and the conservative point takes 1 billion people in the country to calculate, the average person consumes 100 yuan each year the clothing tail cargo, the total amount is 100 billion.

This is a gold mine that cannot be underestimated. "

< /p >

< p > < strong > who can undertake the mission of the world < /strong > < /p >

< p > Zhejiang is a big province of the market. It has produced one after another market miracle. From China Light Textile City to Yiwu International Commodity City, from Haining < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > City to Sijiqing garment trading center......

One after another, facts show that there is a commercial gene suitable for innovation and suitability for success in the hot commercial land of Zhejiang.

< /p >

< p > in this forum, we have a thorough understanding of the mandate commercial management and management company of the forum. Why do we undertake such an industry summit forum? According to a regular industrial summit such as a leading industry or market, it has to arouse the curiosity of reporters.

< /p >

< p > facing the reporter's doubts, Yang Xiuquan, chairman of Mansfield Business Management Co., Ltd. explained: "to do business, we must be far sighted and take a position to decide the status. We started with a" winning the world "ambition to make a brand discount leading market trading base, so we took the initiative to undertake such a forum.

Of course, we are not talking big. We can get such a right to do so. At least it shows that our colleagues support our position, and we also recognize that we have many advantages to undertake such a mission.

< /p >

By P, Tao Gengsheng, executive deputy general manager of manstone Business Management Co., Ltd. gave a detailed explanation of the strength of the project.

Manstone Commercial Plaza is invested by manstone Real Estate Development Co., Ltd. in Zhejiang. Zhejiang manstone Real Estate Development Co., Ltd. is affiliated to Zhejiang Kaida Ling group. Its main business is elevator, lifting equipment, real estate and so on. Its assets amount to hundreds of millions of dollars.

The project is located in the East China brand discount clothing (tail cargo) base, to build China's own outlets, wholesale market (retail) professional market.

The main business formats are: clothing, accessories, < a target= "_blank" href= "http://www.91se91.com/" > shoes and hats < /a > leather goods, bags and so on.

< /p >

< p > Mansfield Commercial Plaza has a total land area of 123818 hectares, with a total construction area of about 300 thousand, and the surrounding integrated warehouse resources exceed 500 thousand.

The total investment is about 2 billion yuan.

The project is divided into two phases.

Phase one: Hang Hai commercial center.

The land area is 23818, the construction area is 41151.65, the commercial area is 29286.81, and the business office area is 11865.

The project is under construction and is open for business in June 2014.

The second issue: manstone commercial plaza.

The land area is about 100 thousand, and the construction area is about 259 thousand. The commercial part is about 200 thousand, and the business office and guesthouse are 59 thousand.

It has entered the design stage of construction drawing < /p >

< p > mannton Commercial Plaza Hangzhou commercial center brand clothing tail goods wholesale market is located in the core area of Lian hang Economic Zone, the Kai Chao Road, adjacent to Hangzhou Xiasha, the project is close to the salt store bus station, the nearby subway, high-speed rail, highway, cross river bridge across, 20 minutes can reach Tongbao, Xiasha bridge, and Haining East and West Avenue as a whole, three-dimensional large traffic for the project has laid a smooth wealth channel.

The project can easily reach east China, with a natural industrial foundation, a collection of 12 national brand clothing industry bases, 35 clothing characteristic towns, and tens of thousands of garment production enterprises, laying a good foundation for the monopoly of clothing and tail cargo sources.

The pportation developed by the project is also convenient for purchasers from all over the country to make purchases, creating favorable conditions for creating brand discount clothing and supplying the source market.

< /p >

< p > project is the only professional clothing brand tail market in Zhejiang and even East China. It is located in the specialized market dominated by the wholesale of domestic brand clothing, forming a natural complement to the geographical and industrial pattern of the world brand discount operation model Bailian atrice, which is adjacent to the project.

For this reason, the project got the support of the governments at all levels in Haining. The government is planning the brand discount business cluster in Haining Lian hang economic zone with advanced vision.

< /p >

< p > from above, it seems that everything is possible and success only owes to the east wind.

However, the mission of accepting the whole world can be truly played by manstone. We are looking forward to the test of practice.

< /p >